From Lingerie to Full Looks: Lounge’s Brand Expansion Strategy

Hannah Lewis, Performance Marketing Director at Lounge, joins Will Laurenson to share how she’s reshaping affiliate marketing and driving international growth for the British-born fashion brand. From transforming affiliates into a top new customer channel to navigating SEO volatility and customer expectations in an AI-influenced world, Hannah dives deep into performance strategies, authenticity, and brand evolution. They also explore how Lounge is expanding from lingerie into full wardrobes—while ensuring the customer journey, especially fit and sizing, stays seamless across markets. An unmissable episode for marketers looking to modernise their strategy and scale without losing brand identity.