• Building Profitability By Focusing on Customers, Not Clicks

  • Apr 17 2025
  • Duración: 49 m
  • Podcast

Building Profitability By Focusing on Customers, Not Clicks

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  • Resumen

  • Tim Martin-Harvey, Head of eCommerce at The Bottle Club, joins Will Laurenson to unpack the bold decision to switch off all paid marketing - and why it led to a 200% profit increase. From dissecting flawed attribution models to exploring TikTok Shop, AI-powered content, and smarter segmentation through checkout questions, Tim shares tactical and philosophical insights into running a retail brand in 2025. Whether you're focused on customer retention, email marketing, or future commerce trends, this episode offers a refreshingly honest look at what happens when you break the rules to serve the business better.
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