Marketing agencies as we know them were built for a very different world — one where most work had to be done manually, by large teams, over long timelines.

In this episode, we explore how AI is quietly reshaping not just tools and workflows, but the entire idea of what an agency actually is. We talk about the shift from service providers to problem-solving teams, why smaller, more flexible setups may win, and what skills will matter when execution is no longer the bottleneck.

Tune in if you’re wondering what’s left of “marketing” when almost everything can be automated — and what comes next.

What if great leadership starts with the idea that you’re not special? In this episode, we explore the Scandinavian concept of Janteloven and how its principles of humility, equality, and quiet responsibility shape the way teams communicate, make decisions, and build trust.

We reflect on how this mindset clashes with hustle culture and personal branding — and where it might actually offer a healthier, more sustainable approach to work. Tune in if you’ve ever felt that strong culture matters more than loud confidence.

Some marketing works instantly. Other marketing takes months to even begin.

In this episode, we explore why B2B and B2C operate in completely different worlds — from trust and long-term relationships to attention, entertainment, and fast decisions. We reflect on why so many campaigns fail simply because the strategy doesn’t match the reality of the buyer.

Tune in if you’ve ever felt that “good marketing” still wasn’t getting the right results.

Everyone says their target audience is the CEO — but that’s rarely how buying decisions actually happen.

In this episode, we explore who really drives B2B choices inside companies, why executive-focused campaigns often burn budget, and when targeting the top actually makes sense. We talk about internal champions, real decision dynamics, and the quiet role of teams that shape outcomes long before a CEO gets involved.

Tune in if you’ve ever wondered why “perfectly targeted” campaigns still miss the mark.

In this episode of Beyond Marketing, we take a step back from tactics and look at why websites stop converting — even when they look “fine” on the surface. We explore how visibility, speed, first impressions, trust signals, and clear actions quietly shape decisions long before someone clicks a button.

Along the way, we reflect on how search, social platforms, and AI tools are changing what a website is actually for today. If your traffic is down and conversions feel harder than they used to be, this conversation might help you see your website differently.

Let us know if this sounds familiar.

We’ve all seen it — people showing up to conferences hoping something will “just happen.” In this episode, we explore why that mindset usually fails, especially in B2B, and why real results come from the work done long before you step into the venue.

We talk about preparation, meaningful outreach, and how being genuinely useful can open more doors than any elevator pitch ever will. It’s a conversation about patience, intention, and playing the long game in networking.

Tune in if you’ve ever wondered whether conferences are actually worth it — and how to make them work for you.

This episode isn’t really about microphones, software, or tools — it’s about removing friction and actually getting things done.

We talk about the gear and setup behind Beyond Marketing, why “good enough” often beats “perfect,” and how overcomplicating your process can quietly kill momentum. Along the way, we explore the mindset behind choosing simple tools, building repeatable habits, and focusing on consistency over optimization.

Tune in if you’ve ever delayed starting because you thought you needed more.

Two years in, we take a step back and reflect on what podcasting really teaches you once the initial excitement fades.

We talk about consistency, audience quality over vanity metrics, why guests change the game, and how a podcast becomes a tool — not a goal in itself. This isn’t a how-to guide, but a collection of observations you only get by recording, publishing, and sticking with it.

Tune in if you’re building something long-term — or thinking about starting before you feel ready.