21. How to prepare for a conference/business event?

We’ve all seen it — people showing up to conferences hoping something will “just happen.” In this episode, we explore why that mindset usually fails, especially in B2B, and why real results come from the work done long before you step into the venue.

We talk about preparation, meaningful outreach, and how being genuinely useful can open more doors than any elevator pitch ever will. It’s a conversation about patience, intention, and playing the long game in networking.

Tune in if you’ve ever wondered whether conferences are actually worth it — and how to make them work for you.