26. The future of marketing agencies

Marketing agencies as we know them were built for a very different world — one where most work had to be done manually, by large teams, over long timelines.

In this episode, we explore how AI is quietly reshaping not just tools and workflows, but the entire idea of what an agency actually is. We talk about the shift from service providers to problem-solving teams, why smaller, more flexible setups may win, and what skills will matter when execution is no longer the bottleneck.

Tune in if you’re wondering what’s left of “marketing” when almost everything can be automated — and what comes next.