25. Scandinavian business principles

What if great leadership starts with the idea that you’re not special? In this episode, we explore the Scandinavian concept of Janteloven and how its principles of humility, equality, and quiet responsibility shape the way teams communicate, make decisions, and build trust.

We reflect on how this mindset clashes with hustle culture and personal branding — and where it might actually offer a healthier, more sustainable approach to work. Tune in if you’ve ever felt that strong culture matters more than loud confidence.