24. B2B marketing: how it's different from B2C

Some marketing works instantly. Other marketing takes months to even begin.

In this episode, we explore why B2B and B2C operate in completely different worlds — from trust and long-term relationships to attention, entertainment, and fast decisions. We reflect on why so many campaigns fail simply because the strategy doesn’t match the reality of the buyer.

Tune in if you’ve ever felt that “good marketing” still wasn’t getting the right results.