Brand Yourself for Success

De: Octavia Goredema, The Great Courses

Narrado por: Octavia Goredema

Your career is one of the most important investments you’ll ever make. But how can you communicate your value and make it stand out in an increasingly fast-paced, competitive, and media-driven business world?

According to career coach and author Octavia Goredema, the key to accomplishing your professional goals is to create a consistent and compelling personal brand that highlights your skills, accomplishments, and personality. And that is just what she will teach you to do in the five lessons of Brand Yourself for Success. With Ms. Goredema’s guidance, you will learn how to assess and communicate your strengths, make yourself more visible, forge invaluable professional and personal connections, and so much more.

In our modern, branding-saturated media landscape, it can feel overwhelming or even frivolous to have a brand that speaks for who you are. But creating a truly effective personal brand is not about simply creating an image or fitting yourself into a preexisting model of success. As you will discover in these lessons, to build an authentic portrait of yourself requires self-reflection, honesty, and even a certain degree of vulnerability. But when you develop and share your personal values and aspirations as well as your skills and expertise, you will have the power to create a unique brand that is utterly and completely you.

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Fantastic!!!!

The best personal development audio I have listened to on Audible in a long time and one of the best ever. Especially with the narration. Octavia's narration is excellent. Her voice is clear, easy to understand, confident, and easy to follow along with. It feels like you are in a one on one coaching session with a caring and compassionate coach, and not listening to an audio book.She comes across as not only very knowledgeable about the topic of personal branding and wise, but caring for the listener too. It's great to find a personal development audio that is not only motivating but has actual practical steps to follow and to develop a plan. As someone who is struggling to find better work and get hired, this audio has given me more confidence that I can get hired at a fantastic job and given me practical steps to build a personal brand to attract employers. I will be listening again this weekend and taking notes. After listening to this, I know Octavia will become a dynamo in her field and an even more successful writer and narrator for her books and courses. Hopeful for more books or courses by the author soon. Thank you Octavia!!

Very Insightful

If you’re serious about growing your personal brand, this book is a must-read. It offers a clear, step-by-step guide that’s both simple and practical, making the personal branding journey approachable and effective for anyone.

A bit flat

LinkedIn, LinkedIn, LinkedIn. The audio book concentrates its brand building advice on LinkedIn. Yes, there are other elements mentioned but this is core. Generally, advice presented might be useful in some kind of professions, my impression is it can be good for independent professions. But if you’re a part of big organization LinkedIn or even networking won’t help if you are not positioning yourself correctly in the matrix, speaking correctly with your manager, being mindful of what you say and what you comment on. I was expecting more of that, well, maybe there are other books with more in depth analysis of behaviors written by people who worked in big organizations and spotted which attitudes boost brand building.

Excellent book

After listening to this book I have shared it with my colleagues and I’m planning to work more on branding myself, this book is amazing, love it , highly recommended

Direct step by step approach.

I very much appreciated the clean direct step by step approach. It is critical to create a personal brand. If we don’t create our own people will inadvertently form one for us.
Thank you Octavia.