-
Word of Mouth Marketing: How Smart Companies Get People Talking
- Narrado por: Dave Mallow
- Duración: 5 h y 36 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Word of Mouth Marketing: How Smart Companies Get People Talking
Compra ahora por US$19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,867
-
Narración:4.5 out of 5 stars 2,440
-
Historia4.5 out of 5 stars 2,425
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
Delivering Happiness
- A Path to Profits, Passion, and Purpose
- De: Tony Hsieh
- Narrado por: Tony Hsieh
- Duración: 8 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 8,104
-
Narración:4.5 out of 5 stars 6,386
-
Historia4.5 out of 5 stars 6,398
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
-
1 out of 5 stars
-
Delivering Spin
- De Marc L. Mintz en 08-06-10
De: Tony Hsieh
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 655
-
Narración:4 out of 5 stars 367
-
Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
The Nordstrom Way to Customer Experience Excellence, 3rd Edition
- Creating a Values-Driven Service Culture
- De: Robert Spector, breAnne O. Reeves
- Narrado por: Eric Pollins
- Duración: 6 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 163
-
Narración:4.5 out of 5 stars 139
-
Historia4.5 out of 5 stars 139
In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization - in any industry - in every corner of the world.
-
5 out of 5 stars
-
Inspiring
- De Carrie Brinton en 01-02-19
De: Robert Spector, y otros
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
-
General5 out of 5 stars 18,174
-
Narración:5 out of 5 stars 16,772
-
Historia5 out of 5 stars 16,710
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,849
-
Narración:4.5 out of 5 stars 11,483
-
Historia4.5 out of 5 stars 11,396
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,867
-
Narración:4.5 out of 5 stars 2,440
-
Historia4.5 out of 5 stars 2,425
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
Delivering Happiness
- A Path to Profits, Passion, and Purpose
- De: Tony Hsieh
- Narrado por: Tony Hsieh
- Duración: 8 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 8,104
-
Narración:4.5 out of 5 stars 6,386
-
Historia4.5 out of 5 stars 6,398
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
-
1 out of 5 stars
-
Delivering Spin
- De Marc L. Mintz en 08-06-10
De: Tony Hsieh
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 655
-
Narración:4 out of 5 stars 367
-
Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
The Nordstrom Way to Customer Experience Excellence, 3rd Edition
- Creating a Values-Driven Service Culture
- De: Robert Spector, breAnne O. Reeves
- Narrado por: Eric Pollins
- Duración: 6 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 163
-
Narración:4.5 out of 5 stars 139
-
Historia4.5 out of 5 stars 139
In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization - in any industry - in every corner of the world.
-
5 out of 5 stars
-
Inspiring
- De Carrie Brinton en 01-02-19
De: Robert Spector, y otros
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
-
General5 out of 5 stars 18,174
-
Narración:5 out of 5 stars 16,772
-
Historia5 out of 5 stars 16,710
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,849
-
Narración:4.5 out of 5 stars 11,483
-
Historia4.5 out of 5 stars 11,396
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Think BIG and Kick Ass in Business and Life
- De: Donald J. Trump, Bill Zanker
- Narrado por: Alan Sklar, Donald J. Trump
- Duración: 8 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 1,479
-
Narración:4.5 out of 5 stars 1,121
-
Historia4.5 out of 5 stars 1,120
He's got the biggest personality in business. His trademark line "You're fired" from The Apprentice is one of America's most recognizable catchphrases. He's survived the biggest real-estate bankruptcy in history and climbed his way back to the top. He's Donald J. Trump, and he's going to tell listeners the secrets to succeeding like he has in Think BIG and Kick Ass in Business and Life. His co-author is Bill Zanker, CEO of the Learning Annex, which he started with $5,000 in Bar Mitzvah money.
-
5 out of 5 stars
-
Get it Now
- De Christian en 02-16-09
De: Donald J. Trump, y otros
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General5 out of 5 stars 12,053
-
Narración:5 out of 5 stars 10,265
-
Historia4.5 out of 5 stars 10,194
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,837
-
Narración:4.5 out of 5 stars 5,771
-
Historia4.5 out of 5 stars 5,734
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 478
-
Narración:4.5 out of 5 stars 380
-
Historia4.5 out of 5 stars 377
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
1 out of 5 stars
-
Outdated and bland
- De Ana Havlik en 07-14-21
De: Seth Godin
-
Exactly What to Say: For Real Estate Agents
- De: Chris Smith, Jimmy Mackin, Phil M Jones
- Narrado por: Phil Jones, Chris Smith, Jimmy Mackin
- Duración: 2 h y 14 m
- Versión completa
-
General5 out of 5 stars 818
-
Narración:5 out of 5 stars 668
-
Historia5 out of 5 stars 662
In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most.
-
5 out of 5 stars
-
excellent read for Realtors
- De phoebe en 11-17-19
De: Chris Smith, y otros
-
Sleep Smarter
- 21 Essential Strategies to Sleep Your Way to a Better Body, Better Health, and Bigger Success
- De: Shawn Stevenson, Sara Gottfried MD - foreword
- Narrado por: Sara Gottfried, Shawn Stevenson
- Duración: 6 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 4,609
-
Narración:4.5 out of 5 stars 4,030
-
Historia4.5 out of 5 stars 3,991
When it comes to health, there is one criminally overlooked element: sleep. Good sleep helps you shed fat for good, stave off disease, stay productive, and improve virtually every function of your mind and body. That's what Shawn Stevenson learned when a degenerative bone disease crushed his dream of becoming a professional athlete. Like many of us, he gave up on his health and his body...until he decided there must be a better way.
-
3 out of 5 stars
-
Some parts good, but be careful
- De Brian A. Shenk en 12-05-16
De: Shawn Stevenson, y otros
-
The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- De: Michael E. Gerber
- Narrado por: Michael E. Gerber
- Duración: 8 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 14,410
-
Narración:4.5 out of 5 stars 11,352
-
Historia4.5 out of 5 stars 11,288
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
-
5 out of 5 stars
-
Saved my Life
- De Christine en 09-17-08
-
The 12 Week Year
- Get More Done in 12 Weeks than Others Do in 12 Months
- De: Brian P. Moran, Michael Lennington
- Narrado por: Tom Pile
- Duración: 5 h y 17 m
- Versión completa
-
General5 out of 5 stars 2,126
-
Narración:4.5 out of 5 stars 1,815
-
Historia4.5 out of 5 stars 1,799
Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
-
2 out of 5 stars
-
Good idea but…
- De Mercedes en 02-08-23
De: Brian P. Moran, y otros
-
Zero to One
- Notes on Startups, or How to Build the Future
- De: Peter Thiel, Blake Masters
- Narrado por: Blake Masters
- Duración: 4 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 23,965
-
Narración:4.5 out of 5 stars 19,929
-
Historia4.5 out of 5 stars 19,834
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
4 out of 5 stars
-
Seems Insightful Until You Think A Little Deeper
- De Mark Brandon en 10-31-14
De: Peter Thiel, y otros
-
The 10X Mentor
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 11 h y 37 m
- Grabación Original
-
General5 out of 5 stars 1,627
-
Narración:5 out of 5 stars 1,441
-
Historia5 out of 5 stars 1,435
In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone—business titan, entrepreneur, real estate mogul, New York Times best-selling author, thought leader, philanthropist, and founder of the 10X Growth Conference—takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success.
-
1 out of 5 stars
-
Less is More...Sometimes
- De Amazon Customer en 06-21-22
De: Grant Cardone
-
The Closer's Survival Guide - Third Edition
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 5 h y 33 m
- Versión completa
-
General5 out of 5 stars 6,920
-
Narración:5 out of 5 stars 5,884
-
Historia4.5 out of 5 stars 5,820
The most powerful arsenal of closes ever! This audiobook over 120 Closes includes: 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book! Financial "Closing" is the final step in the pursuit of ANY goal. This thing called closing is not just something that sales people do but something that applies to every person.
-
4 out of 5 stars
-
If you want to be a closer, this book is for you.
- De Quella en 03-19-17
De: Grant Cardone
-
Linchpin
- Are You Indispensable?
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 8 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 4,877
-
Narración:4.5 out of 5 stars 3,633
-
Historia4.5 out of 5 stars 3,594
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
-
1 out of 5 stars
-
I was expecting more
- De Steve High en 04-06-10
De: Seth Godin
Resumen del Editor
THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER
Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Más títulos del mismo
Related to this topic
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 53
-
Narración:4.5 out of 5 stars 45
-
Historia4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 93
-
Narración:4 out of 5 stars 81
-
Historia4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- De ala en 08-03-14
De: David Newman
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 655
-
Narración:4 out of 5 stars 367
-
Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 195
-
Narración:5 out of 5 stars 171
-
Historia4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 236
-
Narración:4.5 out of 5 stars 200
-
Historia4.5 out of 5 stars 200
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
-
1 out of 5 stars
-
Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 53
-
Narración:4.5 out of 5 stars 45
-
Historia4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 93
-
Narración:4 out of 5 stars 81
-
Historia4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- De ala en 08-03-14
De: David Newman
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 655
-
Narración:4 out of 5 stars 367
-
Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 195
-
Narración:5 out of 5 stars 171
-
Historia4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 236
-
Narración:4.5 out of 5 stars 200
-
Historia4.5 out of 5 stars 200
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
-
1 out of 5 stars
-
Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 176
-
Narración:4.5 out of 5 stars 154
-
Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 305
-
Narración:4.5 out of 5 stars 242
-
Historia4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
-
General4 out of 5 stars 1,103
-
Narración:4 out of 5 stars 414
-
Historia4 out of 5 stars 416
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
1 out of 5 stars
-
Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
-
Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 39 m
- Versión completa
-
General5 out of 5 stars 1,061
-
Narración:5 out of 5 stars 847
-
Historia5 out of 5 stars 843
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
4 out of 5 stars
-
Lots of good information BUT!
- De Verified Amazon Customer en 12-27-21
De: Russell Brunson
-
Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 58 m
- Versión completa
-
General5 out of 5 stars 895
-
Narración:5 out of 5 stars 718
-
Historia5 out of 5 stars 713
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
4 out of 5 stars
-
Slow Down Bro!!!
- De Terence Fisher en 10-18-20
De: Russell Brunson
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 263
-
Narración:4.5 out of 5 stars 233
-
Historia4.5 out of 5 stars 234
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
Las personas que vieron esto también vieron...
-
Guerrilla Marketing
- Fourth Edition
- De: Jay Conrad Levinson
- Narrado por: Bob Loza
- Duración: 12 h y 54 m
- Versión completa
-
General4 out of 5 stars 340
-
Narración:4.5 out of 5 stars 227
-
Historia4 out of 5 stars 225
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
-
3 out of 5 stars
-
OK
- De Todd en 11-08-10
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 655
-
Narración:4 out of 5 stars 367
-
Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- De: Jay Baer, Daniel Lemin
- Narrado por: Jay Baer, Daniel Lemin, Ted Wright
- Duración: 5 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 248
-
Narración:4.5 out of 5 stars 214
-
Historia4.5 out of 5 stars 211
Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
-
5 out of 5 stars
-
What a Talk Trigger
- De Yvonne en 10-10-18
De: Jay Baer, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,180
-
Narración:4.5 out of 5 stars 3,530
-
Historia4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General5 out of 5 stars 2,254
-
Narración:5 out of 5 stars 2,136
-
Historia5 out of 5 stars 2,133
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 26,868
-
Narración:4.5 out of 5 stars 22,821
-
Historia4.5 out of 5 stars 22,674
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
Guerrilla Marketing
- Fourth Edition
- De: Jay Conrad Levinson
- Narrado por: Bob Loza
- Duración: 12 h y 54 m
- Versión completa
-
General4 out of 5 stars 340
-
Narración:4.5 out of 5 stars 227
-
Historia4 out of 5 stars 225
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
-
3 out of 5 stars
-
OK
- De Todd en 11-08-10
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 655
-
Narración:4 out of 5 stars 367
-
Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- De: Jay Baer, Daniel Lemin
- Narrado por: Jay Baer, Daniel Lemin, Ted Wright
- Duración: 5 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 248
-
Narración:4.5 out of 5 stars 214
-
Historia4.5 out of 5 stars 211
Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
-
5 out of 5 stars
-
What a Talk Trigger
- De Yvonne en 10-10-18
De: Jay Baer, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,180
-
Narración:4.5 out of 5 stars 3,530
-
Historia4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General5 out of 5 stars 2,254
-
Narración:5 out of 5 stars 2,136
-
Historia5 out of 5 stars 2,133
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 26,868
-
Narración:4.5 out of 5 stars 22,821
-
Historia4.5 out of 5 stars 22,674
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
Lo que los oyentes dicen sobre Word of Mouth Marketing: How Smart Companies Get People Talking
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total3 out of 5 stars
-
Ejecución3 out of 5 stars
-
Historia3 out of 5 stars
- Jonny
- 11-05-12
Nothing you don't already know
Who do you think would benefit most from listening to Word of Mouth Marketing: How Smart Companies Get People Talking?
Worth the listen if you are in marketing - it's always good to let tips and tactics seep deeper into your subconscious, but the book is neither riveting nor profound by any means.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 5 personas
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Gina Jenkins
- 04-20-21
Enjoyed this book to the Max
While reading this book, I thought of all technology platforms for which I have been mainly working, and then I began realizing this book has single handily increased my understanding of word-of-mouth. I feel confident that the principles I have learned in this book will work on all platforms. This is one narrated book I'm glad I have bought. I have been influenced to buy the book as well. I especially enjoyed it because the narrator was upbeat and delivered as well. Don't let the aged look of the cover fool you. The information is yet relevant. I just moved into a new community in a new state and would like to meet people here and start something wonderful. Thank you for the new tools to add to my arsenal.
Gina J.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total1 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia1 out of 5 stars
- Sergio Moran
- 08-28-18
Absolutely trivial
Full of trivialities, nothing substantial, eye opening or relevant. Outdated taking into account the current scenario in Social Media.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña