-
The Truth About What Customers Want
- Narrado por: Tim Lundeen
- Duración: 4 h y 37 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
The Truth About What Customers Want
Compra ahora por US$14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 2,088
-
Narración:4.5 out of 5 stars 1,358
-
Historia4.5 out of 5 stars 1,354
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
1 out of 5 stars
-
Grossed me out
- De Brian en 01-17-10
De: Seth Godin
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,839
-
Narración:4.5 out of 5 stars 5,773
-
Historia4.5 out of 5 stars 5,736
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 17 m
- Versión completa
-
General5 out of 5 stars 639
-
Narración:5 out of 5 stars 533
-
Historia5 out of 5 stars 530
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
5 out of 5 stars
-
Be Careful with This Book. Extremely Powerful.
- De Ahmad en 07-24-17
-
Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- De: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrado por: Blair Hardman
- Duración: 5 h y 22 m
- Versión completa
-
General4 out of 5 stars 1,065
-
Narración:4.5 out of 5 stars 656
-
Historia4 out of 5 stars 653
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
-
5 out of 5 stars
-
Interesting and useful.
- De 00doc en 03-18-09
De: Noah J. Goldstein, y otros
-
Emotional Branding
- The New Paradigm for Connecting Brands to People
- De: Marc Gobe
- Narrado por: DeMario Clarke
- Duración: 12 h y 42 m
- Versión completa
-
General4 out of 5 stars 83
-
Narración:4 out of 5 stars 76
-
Historia4 out of 5 stars 76
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
-
2 out of 5 stars
-
I want to read this book. But the narrator is poor
- De Peter en 03-13-13
De: Marc Gobe
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 375
-
Narración:4.5 out of 5 stars 280
-
Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 2,088
-
Narración:4.5 out of 5 stars 1,358
-
Historia4.5 out of 5 stars 1,354
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
1 out of 5 stars
-
Grossed me out
- De Brian en 01-17-10
De: Seth Godin
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,839
-
Narración:4.5 out of 5 stars 5,773
-
Historia4.5 out of 5 stars 5,736
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 17 m
- Versión completa
-
General5 out of 5 stars 639
-
Narración:5 out of 5 stars 533
-
Historia5 out of 5 stars 530
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
5 out of 5 stars
-
Be Careful with This Book. Extremely Powerful.
- De Ahmad en 07-24-17
-
Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- De: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrado por: Blair Hardman
- Duración: 5 h y 22 m
- Versión completa
-
General4 out of 5 stars 1,065
-
Narración:4.5 out of 5 stars 656
-
Historia4 out of 5 stars 653
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
-
5 out of 5 stars
-
Interesting and useful.
- De 00doc en 03-18-09
De: Noah J. Goldstein, y otros
-
Emotional Branding
- The New Paradigm for Connecting Brands to People
- De: Marc Gobe
- Narrado por: DeMario Clarke
- Duración: 12 h y 42 m
- Versión completa
-
General4 out of 5 stars 83
-
Narración:4 out of 5 stars 76
-
Historia4 out of 5 stars 76
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
-
2 out of 5 stars
-
I want to read this book. But the narrator is poor
- De Peter en 03-13-13
De: Marc Gobe
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 375
-
Narración:4.5 out of 5 stars 280
-
Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Buyology
- Truth and Lies About Why We Buy
- De: Martin Lindstrom
- Narrado por: Don Leslie
- Duración: 7 h y 22 m
- Versión completa
-
General4 out of 5 stars 752
-
Narración:4.5 out of 5 stars 456
-
Historia4 out of 5 stars 453
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
-
1 out of 5 stars
-
Very High Word to Idea Ratio
- De Pamela en 04-08-09
De: Martin Lindstrom
-
The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- De: Tim Wu
- Narrado por: Marc Cashman
- Duración: 15 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 724
-
Narración:4.5 out of 5 stars 625
-
Historia4.5 out of 5 stars 626
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
-
5 out of 5 stars
-
It's Been Sold
- De Mr. Ess en 10-24-16
De: Tim Wu
-
Why We Buy, Updated and Revised Edition
- The Science of Shopping
- De: Paco Underhill
- Narrado por: Mike Chamberlain
- Duración: 12 h
- Versión completa
-
General4 out of 5 stars 328
-
Narración:4 out of 5 stars 263
-
Historia4 out of 5 stars 259
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
-
1 out of 5 stars
-
Author has knowledge but poor writing skills
- De Nidhi en 06-25-11
De: Paco Underhill
-
What Women Want
- The Global Marketplace Turns Female Friendly
- De: Paco Underhill
- Narrado por: Mike Chamberlain
- Duración: 7 h y 19 m
- Versión completa
-
General4 out of 5 stars 43
-
Narración:4.5 out of 5 stars 36
-
Historia4 out of 5 stars 37
Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
-
3 out of 5 stars
-
Nice Try
- De rebecca armstrong en 03-08-19
De: Paco Underhill
-
Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- De: Dan Lok
- Narrado por: Dan Lok
- Duración: 3 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 348
-
Narración:4.5 out of 5 stars 289
-
Historia4.5 out of 5 stars 284
Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
-
5 out of 5 stars
-
Phenomenal
- De Evan Evans @ ChartTrader en 10-23-17
De: Dan Lok
-
The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: David Drummond
- Duración: 8 h y 8 m
- Versión completa
-
General4 out of 5 stars 354
-
Narración:4 out of 5 stars 300
-
Historia4 out of 5 stars 301
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
3 out of 5 stars
-
Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
-
Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- De: Martin Lindstrom
- Narrado por: Dan Woren
- Duración: 10 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 339
-
Narración:4.5 out of 5 stars 291
-
Historia4.5 out of 5 stars 287
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
-
5 out of 5 stars
-
The Conspiracy Against Our Subconscious
- De Doug en 10-22-11
De: Martin Lindstrom
-
Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- De: Bridget Brennan
- Narrado por: Vanessa Daniels
- Duración: 7 h y 22 m
- Versión completa
-
General4.5 out of 5 stars 70
-
Narración:4.5 out of 5 stars 61
-
Historia4.5 out of 5 stars 61
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
-
2 out of 5 stars
-
A little dishonest
- De Romelio en 02-21-19
De: Bridget Brennan
-
Different
- Escaping the Competitive Herd
- De: Youngme Moon
- Narrado por: Bernadette Dunne
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 212
-
Narración:4.5 out of 5 stars 149
-
Historia4 out of 5 stars 149
Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.
-
5 out of 5 stars
-
Winning at Marketing by Breaking the Rules
- De Douglas C. Bates en 04-20-12
De: Youngme Moon
-
Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 7 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 362
-
Narración:4.5 out of 5 stars 324
-
Historia4.5 out of 5 stars 321
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
-
1 out of 5 stars
-
Motivational, but lacks substance!
- De Melanie Iannaggi en 09-15-17
De: Sally Hogshead
-
Better and Faster
- The Proven Path to Unstoppable Ideas
- De: Jeremy Gutsche
- Narrado por: Jeremy Gutsche
- Duración: 6 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 123
-
Narración:4.5 out of 5 stars 108
-
Historia4.5 out of 5 stars 107
This audiobook will make you better by teaching you how to overcome three neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you six patterns of opportunity - convergence, divergence, cyclicality, redirection, reduction, and acceleration. Each pattern you'll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs, and ordinary people who unexpectedly made it big.
-
4 out of 5 stars
-
Good start then fizzled out
- De Atif Chaudhry en 03-23-15
De: Jeremy Gutsche
-
All About Them
- Grow Your Business by Focusing on Others
- De: Bruce Turkel, Bob Burg - foreword
- Narrado por: Doug Turkel
- Duración: 7 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 39
-
Narración:4.5 out of 5 stars 35
-
Historia4.5 out of 5 stars 34
The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.
-
4 out of 5 stars
-
It’s simple but not easy!!!
- De mw en 03-02-23
De: Bruce Turkel, y otros
Resumen del Editor
Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! Includes:
- The truth about what customers really want, think, and feel
- The truth about keeping current customers happy and loyal
- The truth about the newest trends and advances in consumer behavior
This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers.
Reseñas de la Crítica
Más títulos del mismo
Related to this topic
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
-
General4 out of 5 stars 772
-
Narración:4 out of 5 stars 515
-
Historia4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
-
Small Data
- The Tiny Clues That Uncover Huge Trends
- De: Martin Lindstrom
- Narrado por: Ricco Fajardo
- Duración: 8 h y 4 m
- Versión completa
-
General4 out of 5 stars 582
-
Narración:4.5 out of 5 stars 526
-
Historia4 out of 5 stars 522
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
-
5 out of 5 stars
-
Fascinating!!
- De Fact addict en 03-08-16
De: Martin Lindstrom
-
What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 89
-
Narración:4.5 out of 5 stars 71
-
Historia4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
-
4 out of 5 stars
-
An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
-
Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- De: Steven Quartz, Anette Asp
- Narrado por: James Patrick Cronin
- Duración: 10 h
- Versión completa
-
General4 out of 5 stars 126
-
Narración:4.5 out of 5 stars 109
-
Historia4 out of 5 stars 107
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
-
3 out of 5 stars
-
Some Useful Ideas
- De Carson en 07-20-17
De: Steven Quartz, y otros
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 305
-
Narración:4.5 out of 5 stars 242
-
Historia4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
-
General4 out of 5 stars 772
-
Narración:4 out of 5 stars 515
-
Historia4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
-
Small Data
- The Tiny Clues That Uncover Huge Trends
- De: Martin Lindstrom
- Narrado por: Ricco Fajardo
- Duración: 8 h y 4 m
- Versión completa
-
General4 out of 5 stars 582
-
Narración:4.5 out of 5 stars 526
-
Historia4 out of 5 stars 522
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
-
5 out of 5 stars
-
Fascinating!!
- De Fact addict en 03-08-16
De: Martin Lindstrom
-
What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 89
-
Narración:4.5 out of 5 stars 71
-
Historia4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
-
4 out of 5 stars
-
An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
-
Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- De: Steven Quartz, Anette Asp
- Narrado por: James Patrick Cronin
- Duración: 10 h
- Versión completa
-
General4 out of 5 stars 126
-
Narración:4.5 out of 5 stars 109
-
Historia4 out of 5 stars 107
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
-
3 out of 5 stars
-
Some Useful Ideas
- De Carson en 07-20-17
De: Steven Quartz, y otros
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 305
-
Narración:4.5 out of 5 stars 242
-
Historia4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 375
-
Narración:4.5 out of 5 stars 280
-
Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- De: Pauline Brown
- Narrado por: Vivienne Leheny
- Duración: 6 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 106
-
Narración:4.5 out of 5 stars 88
-
Historia4.5 out of 5 stars 88
In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
-
3 out of 5 stars
-
Good but too surface level.
- De gil nevo en 04-28-20
De: Pauline Brown
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
-
General4 out of 5 stars 446
-
Narración:4 out of 5 stars 388
-
Historia4 out of 5 stars 387
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
-
2 out of 5 stars
-
Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
-
Why We Buy, Updated and Revised Edition
- The Science of Shopping
- De: Paco Underhill
- Narrado por: Mike Chamberlain
- Duración: 12 h
- Versión completa
-
General4 out of 5 stars 328
-
Narración:4 out of 5 stars 263
-
Historia4 out of 5 stars 259
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
-
1 out of 5 stars
-
Author has knowledge but poor writing skills
- De Nidhi en 06-25-11
De: Paco Underhill
-
We Are All Weird
- The Myth of Mass and the End of Compliance
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 15 m
- Versión completa
-
General4 out of 5 stars 444
-
Narración:4 out of 5 stars 372
-
Historia4 out of 5 stars 373
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
-
2 out of 5 stars
-
Says same thing over and over and…….
- De NYNM en 09-25-11
De: Seth Godin
-
The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
-
General4 out of 5 stars 308
-
Narración:4 out of 5 stars 254
-
Historia4 out of 5 stars 250
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
5 out of 5 stars
-
Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
-
The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- De: Clotaire Rapaille
- Narrado por: Barrett Whitener
- Duración: 6 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 409
-
Narración:4 out of 5 stars 284
-
Historia4.5 out of 5 stars 282
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
-
4 out of 5 stars
-
Mapping cultures
- De Eric en 08-04-08
-
Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- De: Sara Wachter-Boettcher
- Narrado por: Andrea Emmes
- Duración: 5 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 148
-
Narración:4.5 out of 5 stars 136
-
Historia4.5 out of 5 stars 137
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
-
4 out of 5 stars
-
Pretty good but not complete
- De Casey en 10-29-17
-
The Rational Animal
- How Evolution Made Us Smarter Than We Think
- De: Douglas T. Kenrick, Vladas Griskevicius
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 43 m
- Versión completa
-
General4 out of 5 stars 76
-
Narración:4 out of 5 stars 56
-
Historia4.5 out of 5 stars 60
Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
-
4 out of 5 stars
-
Good book
- De Justin en 02-17-17
De: Douglas T. Kenrick, y otros
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 72
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
5 out of 5 stars
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General4 out of 5 stars 116
-
Narración:4.5 out of 5 stars 101
-
Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
- Versión completa
-
General4.5 out of 5 stars 12,506
-
Narración:4.5 out of 5 stars 8,799
-
Historia4.5 out of 5 stars 8,770
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
-
3 out of 5 stars
-
Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely