
Better and Faster
The Proven Path to Unstoppable Ideas
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Narrado por:
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Jeremy Gutsche
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De:
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Jeremy Gutsche
What great ideas are you missing that are so close to your grasp?
In our world of chaos and change, what are you overlooking? If you knew the answer, you'd be a better innovator, better manager, and better investor.
This audiobook will make you better by teaching you how to overcome three neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you six patterns of opportunity - convergence, divergence, cyclicality, redirection, reduction, and acceleration. Each pattern you'll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs, and ordinary people who unexpectedly made it big.
In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100 million-person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle tested with several hundred brands and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas.
Now, for the first time, you can learn the same tactics to out-innovate, outsmart, and outmaneuver your competitors. You will learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas faster.
©2015 Jeremy Gutsche (P)2015 Random House AudioListeners also enjoyed...




















Reseñas de la Crítica
Would you listen to Better and Faster again? Why?
yes important book but written in a very bad manner. i wish he could write like in a clear way way all the complexity. i have to say that the ideas are great and important.What do you think your next listen will be?
n/aWould you be willing to try another one of Jeremy Gutsche’s performances?
no it is very bad writtenWas this a book you wanted to listen to all in one sitting?
noAny additional comments?
noGood ideas but written very bad
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Like a healthy kick in the brain pan
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Mind Re-Opening
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Jeremy Rocks!
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Good start then fizzled out
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Would you recommend this book to a friend? Why or why not?
For those familiar with management books, no, and vice versaHow would you have changed the story to make it more enjoyable?
The author tried to make our way of thinking more tangible by comparing ways of thinking to farming and hunting but the essence of the story is not really new.Which scene was your favorite?
A biz case about wedding ring.Any additional comments?
The author is the narrator and the combination of his accent and speed is somewhat annoying to me.Not new story, but with new examples
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Simple et bien narrée
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Any additional comments?
Jeremy is quite playful and his read of this great "product launch, brand domination and creative advertising" book sometimes comes across like he's reading a lively children's book to me.It is, however, a book loaded with lots of "cool" advertising campaigns. Case studies and stories. Often with details and behind the scenes strategies that most wouldn't notice until it's pointed out.
The book is based around a handful of principles and is mostly ideal for the $100M+ enterprise and/or the agencies that advise to or work with such companies.
While there are stories of the individual who started from nothing and used a creative tactic to gain market dominance, the execution of much of the principles is far more applicable to those are who already established and want to get "Better and Faster" in their business.
Advertising geeks will love it either way. But the true actionable items are for project managers and CMOs at established brands, or for consultants who advise to them.
As a fellow Canadian, it was nice to hear shout-outs and business case studies that are from our Canuck land (though most, of course, were international or US based).
From children's books to cool advertising to beer
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