The Story Engine

An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing

De: Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction

Narrado por: Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale.

Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day?

The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn:

• How to set yourself up for content marketing success early and how to avoid common pitfalls
• Content strategy for both B2B and B2C businesses
• How to use content as an influencer marketing and relationship-building tool
• Simple metrics to understand how your content is performing
• How to use brand storytelling and transparency to drive growth for your business
• Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers
• How to automate and delegate time-consuming parts of creation and still feel secure knowing that your content fits your unique brand, all without breaking your budget

Easy-to-use content marketing templates to help you take action right away and get the results you want are available at thestoryengine.co/resources.

©20 Kyle Gray (P)2017 Kyle Gray

Great book full of actual content

I was given this free review copy audio book at my request and have voluntarily left this review.

I thought this was a decent guide to how to tell your story in a competitive business world. The author offers ideas and resources to help make your business a success. This book is not just a 30 min 30000 foot overview. There is actual meat here. Worth checking out if you are interested in trying your hand at content marketing.

The go-to resource to building your brand

With how many companies are out there "content marketing" it can seem impossible to stand out. Kyle lays out a strategy to not only stand out in your field and build a brand, but also how to do it without taking up all of your free time. This is a must listen for anybody looking to get more from their content.

Details Details Details

Lots of good, actionable information on content creation, systems, and marketing your content. This helped me understand what is involved with becoming an online influencer - which I aspire to.

A great Guide to Content Marketing.

With a great Narrator you can relax at your own pace and absorb the good advise this Audio Book can give you to
expand your Business.

The various tips some are free will give you direction in helping improve the bottom line of almost any Business.


This book was given to me for free at my request and I provided this voluntary review.

A Great Read... I definately learned some tricks

Enjoyed listening to this book. Great insight and knowledge on content marketing. A Must READ

excellent primer

exactly what I needed to get my head in the game for content creation. excellent strategy advice.

great information on creating content

provides action items to succeed. Practical examples of what to do for a long term tradegy.

Kyle and his Story Engine are irreplaceable in anybody’s creativity/business armory

There are so many gems in here. No lie.. have listened over 14 times. Something new pops out at me every time and after each phase shift in my start-up careers and evolving mind, body and spirit. As an accomplished autodidactic polymath.. Kyle’s style reaches out to us who need cogent and concise information delivery systems, but also to the more scholastic minded of us.

You WILL want to buy a copy for your partners and collaborators too! Buy the ticket, buckle up and take the ride towards your vibrantly clear and approaching content/team horizons!!

Seriously. Thank you again for this secret weapon Kyle.

-Josh Emmitt
(Self-Taught Screenwriting + SbTV)

Great content gets more valuable over time.

If you're not creating [good] content regularly, you're failing at marketing, which means you're failing at growing your business. As the content marketing manager for a blossoming startup, I can attest to how difficult creating good content is, which is why Kyle's book has been indispensable for me.

The primary issue is that the people who are best at content marketing are unable to teach it: it's inate to them, and they can't dispense meaningful and actionable knowledge. It didn't come easily to Kyle, though, and that's what makes his instruction invaluable. Kyle gives templates and processes that have completely overhauled my job and, consequentially, my quality of life (I'm no longer stressed and baffled). Though you can certainly use this book as a reference guide, I recommend reading it front to back and then asking your team to do the same. The truth is that implementing Kyle's recommendations will garner more sophisticated, more valuable content, and that, in turn, will help explode your brand. If you want to be a successful content marketer, you need to read this book.

Reinventing the wheel is dumb… Let Kyle and you the play book for content marketing success

This book reveals the hard earned secrets pro content marketers use to build consistency and systems into the creation of content. Kyle’s wisdom and hard won experience is captured in this success playbook. It will not just save you hours - but years.

Stop reading reviews and buy it! You’ll thank yourself!