Content Strategy

Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

Named #1 New Content Marketing Book of 2019 by Book Authority! SPECIAL BONUS: Includes Free Access to Bonus Training Videos, Scripts, Templates and More! Discover how to use Blogs, Video, Podcasts, Social Media and other forms of Content Marketing to attract your ideal clients, put your marketing on autopilot and make sales simple and seamless! Content Marketing Made Easy is a Simple, How To, Step-by-Step, Guide to growing your business online WITHOUT having to resort to cold calls, paid advertising, meetings and everything else you hate about outdated sales and lead generation methods! ...

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

🧠 Know Your Buyer The Ultimate Guide to Affiliate Marketing Audiences, Content Strategy, and Conversions Affiliate marketing isn’t just about clicks and commissions — it’s about people. If you're struggling to figure out who you're actually selling to, what they want, and how to reach them in a way that converts, this is your roadmap. Inside this book, you'll discover 50+ laser-targeted affiliate audience profiles — real-world buyers with specific habits, goals, triggers, and pain points. You’ll learn exactly what content types they consume, what products they trust, and what ...

Are You Spending Crazy Amounts of Time and Money Creating Your Own Content? Well Now You Don't Have to Anymore! Uncover the most common mistakes people make when creating content that waste unbelievable amounts of time and money! Find out how to create content quicker and easier than you ever thought possible! Discover the simple tricks that can cut your content creation time by as much as 90%! Learn how to figure out exactly what your content is for in order to make sure every piece of content you create is actively helping you achieve your goals! And much more!

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.

🚀 Get Ready to Unlock Your Social Media Potential Today! Did you know that 73% of marketers use paid social advertising to grow their brands, and AI-powered marketing is projected to add $15.7 trillion to the global economy by 2030? Social media is no longer just about posting pictures; it’s about strategy, data, and automation. In The Social Media Marketing Blueprint, you'll discover how to harness the full potential of social media and AI to create a dynamic marketing strategy that delivers real, measurable results. Whether you're an entrepreneur, small business owner, or influencer,...

Are you an ambitious solopreneur who's tired of the hustle and ready for a real system? You're stuck in a cycle of overwhelm—drowning in tasks, afraid of technology, and unsure how to turn your passion into a real business. You know there has to be a better way than working 12-hour days just to stay afloat. This is that better way. The AI-Powered Solopreneur is a complete, 30-day challenge that gives you the entire operating system for a modern, one-person business. This is not a collection of tips; it's a day-by-day blueprint that will guide you from a vague idea to a fully automated ...

For more than two decades, the rhythm of online information discovery has been dictated almost entirely by the search engine. The familiar dance of ranking for blue links has defined digital marketing strategy, with SEO experts focusing on climbing those coveted rankings. But a revolution is underway. The very paradigm of presenting links as answers is being challenged by AI systems that offer direct synthesis and conversation. Welcome to the Age of AI Answers – Where Being Visible Means Being in the Response, Not Just the Results Large Language Models (LLMs) like ChatGPT, Google's Gemini...

Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject.

Unlock Explosive YouTube Growth in 2025 with Proven Strategies! Ready to skyrocket your YouTube channel to new heights? Ultimate YouTube Growth Guide 2025 is your essential playbook for mastering YouTube’s algorithm, captivating your audience, and building sustainable success. Whether you’re a beginner creator, seasoned YouTuber, or part of a content team, this step-by-step guide delivers actionable tactics to boost views, engagement, and subscribers. Inside, you’ll discover: Audience Satisfaction Secrets: Craft irresistible titles, thumbnails, and hooks to keep viewers glued. Hyper-...

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

The Ultimate Instagram Marketing Guide: Grow Your Business with Content Strategy, Hashtags, Paid Ads, and Analytics Unlock the full potential of Instagram to grow your brand and drive real results. This comprehensive guide offers everything you need to succeed on one of the world’s most powerful social platforms. Whether you're new to Instagram marketing or looking to refine your strategy, this book provides step-by-step insights on how to: Build a compelling Instagram profile that attracts followers and drives engagement. Master the art of creating visually stunning and engaging content....

LinkedIn has evolved far beyond its origins as a digital résumé board. Today, it’s the world’s most powerful business networking platform where professionals build authority, form partnerships, and generate clients daily. Yet, most people still treat it like an online CV—missing out on the endless opportunities it offers.

Unlock the secrets to becoming a successful content creator and start earning big part-time today! This comprehensive eBook provides you with all the tools and guidance you need to kickstart your career in content creation. Learn how to create, publish, market, and distribute your work like a pro. Whether you're interested in writing, photography, or video production, this guide has got you covered. Don't wait any longer - unleash your creative potential and start making money doing what you love!

In the Google era, the game was about being found. In the AI era, the game is about being chosen. When people ask ChatGPT, Claude, or Gemini for answers, they don’t see ten blue links. They see one synthesized response. The question every brand, agency, and communicator must now ask is: When the algorithm speaks, why should it choose you? This book introduces AI Uptake™ — the new measure of success in a world where discovery has collapsed into a single answer, and shows how to design content that algorithms surface, cite, and repeat. You’ll discover: Why SEO is no longer enough, and...