The Presentation Secrets of Steve Jobs

How to Be Insanely Great in Front of Any Audience

De: Carmine Gallo

Narrado por: Carmine Gallo

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable.

Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage. Using Jobs’s legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life. You’ll learn how to:

• Create an inspiring brand story
• Answer the one question that matters most
• Paint a specific, memorable, and consistent vision
• Make numbers meaningful
• Deliver unforgettable moments
• Build visually engaging slides
• Master stage presence
• Make it look effortless
• Rehearse effectively
• Have fun

Every chapter provides tools and strategies for you to implement in your next presentation. Using actual presentations from Steve Jobs, Gallo helps you identify and adopt Jobs’s techniques to keep your audience on the edge of their seats, giving customers, clients, and coworkers alike an exciting experience.

With The Presentation Secrets of Steve Jobs, you can take charge of any room, deliver your message concisely and clearly, convey the value of your products and services, and sell your ideas more persuasively than you ever imagined possible. Best of all, you’ll blow away the competition, turning prospects into clients and clients into evangelists for your brand.

Steve Jobs was a hard act to follow, but once you start using his techniques in your own presentations, you’ll be hard to forget.

©2012 Carmine Gallo (P)2012 Brilliance Audio, Inc.

Great ideas!

We all know Steve Jobs was a master at presentation, and in this book by Carmine Gallo we get a unique insight into the thinking behind these great presentations. For all of us who rehearse an important speech or presentation a couple of times...Carmine Gallo's book is a real eye-opener to the world of Steve Jobs Perfection. I've retooled my thinking and so will you when it comes to the kind of and amount of preparation - whether in business, civic, political or personal lives.

Steve Jobs

This is a nice book on business and self-development development.
Interesting to listen. Easy listen for free time or commuting.

It's insanely inspireing

This book is a must read for marketers filled with brilliance to the brim but isn't INFOTAINMENT
Needs more entertaining bits

Useful, but repetitive

What did you like best about The Presentation Secrets of Steve Jobs? What did you like least?

The simplicity and clarity in which the keys to presenting well were conveyed. The author also used numerous, memorable examples to emphasise key points. However, a number of examples and concepts were often repeated frequently that I kept questioning whether I'd rewound the book by accident.

How would you have changed the story to make it more enjoyable?

I'd have brought in more examples of how Jobs' practices have been adopted effectively by other presenters. Gallo did this occasionally, but the frequent referral to the 2007 iPhone launch became the lingering memory. Even trying to recall the example of Obama's campaign or what Tim Cook does as a result aren't memorable because it's hard to think back to examples used beyond the iPhone launch.

What does Carmine Gallo bring to the story that you wouldn’t experience if you just read the book?

His enthusiasm for the subject and the concepts is obvious in the way he narrates the book. Even recalling his recollection of Jobs on stage for the iPhone launch elicits the voice of Jobs' speech.

Was The Presentation Secrets of Steve Jobs worth the listening time?

Yes. The materials could have been delivered in perhaps 30% less time, but would I have still considered this book worth purchasing? I don't know....

Any additional comments?

Any subsequent edition should rely less on repeating a key example, and more an how that example has been adopted by others, or elsewhere.

straight to the point

Very useful for get your presentation effectively!
Really good book overall I am waiting for a new one.
Grazie Carmine

excellent

the best all-in-one presentation book!! easy but powerful, fast and could be a "presentation guru"

simple, practical, entertaining

If you you have read many books on public speaking, most of what you see here will be review. This book nicely summarizes all the best practices of great presentations with vivid illustrations that include Steve Jobs stories.

The narration is excellent, with engaging vocal inflection that entertains and holds your interest.

Corporate America needs this

What did you love best about The Presentation Secrets of Steve Jobs?

If you don’t want your presentation to get lost among thousands of other boring corporate presentations, download this book. Implementing Steve Jobs advice will help you have more fun and make your product more memorable. No more snooze fest!

Was this a book you wanted to listen to all in one sitting?

Yes and I did :)

There Isn't Much Original Here

This is the same stuff that I have been teaching in my presentation training classes for years. Steve Jobs didn't invent this technique, he learned it. How? He took the time to study.

Still, the book has a ton of great material---I really liked it until I hit the Joel Olsteen stuff. I personally don't care for or feel trust in the Olsteen machine.

So yes, if you are new to presenting, this will your first exposure to much of this material. If you're a seasoned speaker, stick with your own style.

INSIGHTFUL AND INSPIRING

Would you listen to The Presentation Secrets of Steve Jobs again? Why?

Inquisitive questions showcase the iconic personality and incisive intellect of Steve Jobs in this serene and thoughtful dialog. His intensive understanding of history and his personal contribution to creating it is something that should be taught and encouraged in our schools instead of the rhetoric of getting by... I plan to listen to this many more times as a kind of "mind meld" to remember me that I am always making a memory and it behooves everyone if each of us makes every moment a good one... Listening to a visionary with an eye to creativity and construction sure beats the evening news showing despair and tragedy around the planet -- I for one would much rather have a surge of inspiration each day than an influx of fear. So once again heartily - I plan to listen to this again and again!

What did you like best about this story?

What I liked best is that his fundamental principles and drivers were articulately explored, not reported, during the interview.

Have you listened to any of Carmine Gallo’s other performances before? How does this one compare?

While I have listened or read many interviews with historical figures, I have not specifically listened to Carmine Gallo's other performances.

Was there a moment in the book that particularly moved you?

His recollection of the key moments of his growth as paired with the growth of his inventions was memorable. I worked on the first Lisa (pre-dating the first Mac) and the first NeXT machine, so learning about his history as it paralleled my own history was exciting.

Any additional comments?

Thank the creator for not inserting an agenda and letting the subject speak for himself. It is so refreshing to have the pauses and silences left alone.... they show such respect and allow us (as reader/viewers) to reflect and enjoy the fact that the answers aren't staged for our entertainment, but are thoughtfully crafted for our illumination.