Insanely Simple

The Obsession that Drives Apple's Success

De: Ken Segall

Narrado por: Ken Segall

To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.

©2012 Ken Segall (P)2012 Random House Audio

Reseñas de la Crítica

"A blueprint for running a company the Steve Jobs way...should be required reading for anyone interested in management and marketing." (The Times, London)

"Gets inside Apple’s branding and marketing to explain its directness and power." (Financial Times)

"Required reading." (The Observer)

Excellent book!

If you could sum up Insanely Simple in three words, what would they be?

Interesting, captivating, informative.

Which scene was your favorite?

Steve Jobs asked a person who they were. When they answered something like "accounting", he replied: "Oh, you're overhead!"

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Made me laugh at times.

Any additional comments?

I'm very glad I got this book!

Motivational

This book was a great read. It explains how simplicity is golden

Steve Jobs was a genius.

Follow your instincts

It's simple

Interesting insight into the way of thinking of Apple and Steve Jobs. A simple review.

Best insight into Apples success

This was such an incredible audiobook to listen to! I have definitely come away with ideas and stories that I have never heard before. And it has instilled in me a spark to simplify things in my business and in my life. I would very much recommend this audiobook!

Great book

This is a must read book for product developers and business leaders. Cannot recommend enough

Great Read!

What did you love best about Insanely Simple?

The content, just like Ken Segall says, is in fact very simple - but the points are phenomenal and the relatable stories are there to back it up! I found myself taking many notes (or using the bookmark function of the Audible android app) to capture some of those main points.

What other book might you compare Insanely Simple to and why?

None - it sits on its own.

Which scene was your favorite?

Loved the story of how too much content in messaging can be detrimental: throw a ball at someone and they'll catch it, throw 3 balls at someone and they won't catch any of them. Great metaphor!

Was there a moment in the book that particularly moved you?

I like how he summarized everything at the end of the book!

Not just for fans of Jobs

This book needs to added to every marketers “must have” list. For copy. For campaigns. For everything. Stay simple.

Insanely Excellent

What made the experience of listening to Insanely Simple the most enjoyable?

Narration by the author.

What was one of the most memorable moments of Insanely Simple?

Too many to list - excellent book whether you're an Apple fan or not.

Did the narration match the pace of the story?

Yes

Insanely Good Read

What made the experience of listening to Insanely Simple the most enjoyable?

There has been so much hype around Apple in recent years. I have been a long time Apple fan and always interested in what drove the business forward. I have worked in the technology industry since the early 80s and Steve Jobs has always been a person of interest for so many.

I read his autobiography published shortly after his death, but as it was intended, it was a story more about Steve's life than Apple. Insanely Simple by Ken Segall paints of clear picture of the driving forces behind Apple's success, but also discusses how the concepts could be beneficial to our own businesses.

It was a great read, very enlightening and enjoyable. I highly recommend this book to others.

Simply remarkable listening...

No one who listens to this will not have their lives altered in a good way.