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Everything Is Marketing
- The Ultimate Strategy for Dental Practice Growth
- Narrado por: Fred Joyal
- Duración: 6 h y 46 m
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Everything Is Marketing
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Resumen del Editor
Dentistry is one of the greatest professions in the world. It's also one of the most misunderstood.
Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.
The first step is learning to recognize that you have the power to transform your patients' health, happiness and quality of life, then infusing that belief into everything-including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like:
- Why dentistry's unique business model is such a huge advantage
- How to create an unexpected and unforgettable patient experience
- Why patients leave your practice - and how you can keep them for life
- Proven ways to boost patient loyalty and word of mouth
- Secrets to building a strong (and happy) team that your patients will fall in love with
Fred's approach to marketing is practical, straightforward, and easy to put into action today. It's an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 154
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Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- De: Mark Hunter CSP
- Narrado por: Sean Pratt
- Duración: 6 h y 10 m
- Versión completa
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General4.5 out of 5 stars 370
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Narración:4.5 out of 5 stars 315
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Historia4.5 out of 5 stars 311
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
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recycles a lot of common info
- De roland en 04-18-17
De: Mark Hunter CSP
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 4 h y 54 m
- Versión completa
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General5 out of 5 stars 31
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Narración:5 out of 5 stars 27
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Historia5 out of 5 stars 27
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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5 out of 5 stars
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Must Read!
- De Jennifer Ringenberg en 06-05-23
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- De: Micah Solomon
- Narrado por: Micah Solomon, Sean Pratt
- Duración: 6 h y 7 m
- Versión completa
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General4 out of 5 stars 81
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Narración:4.5 out of 5 stars 69
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Historia4 out of 5 stars 70
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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5 out of 5 stars
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This is the book that cracks the code!
- De Nick Morgan en 04-30-13
De: Micah Solomon
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
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General4.5 out of 5 stars 236
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Narración:4.5 out of 5 stars 200
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Historia4.5 out of 5 stars 200
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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1 out of 5 stars
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Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
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General4.5 out of 5 stars 195
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Narración:5 out of 5 stars 171
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Historia4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 993
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Narración:4.5 out of 5 stars 867
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Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- De: Leonardo Inghilleri, Micah Solomon
- Narrado por: Sean Pratt
- Duración: 5 h y 39 m
- Versión completa
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General4.5 out of 5 stars 159
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Narración:4.5 out of 5 stars 131
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Historia4.5 out of 5 stars 131
In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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5 out of 5 stars
-
Great book, recommended!
- De KLD en 07-03-15
De: Leonardo Inghilleri, y otros
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
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General4 out of 5 stars 655
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Narración:4 out of 5 stars 367
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Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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Dental Practice Hero II: The Sequel
- How a 3 Day Work Week Can Give You the Life You Want
- De: Paul Etchison
- Narrado por: Paul Etchison
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In Dental Practice Hero II, you’ll learn how to create a life you love while running a successful practice. By following the golden rule of dentistry, you’ll be able to cut your clinical time while boosting your profits.
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5 out of 5 stars
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Great book!!
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Dental Practice Hero
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Dr. Etchison is not your average dentist. A visionary leader, he combines marketing and business knowledge, clinical excellence, and leadership to create a thriving, growing practice - and he wants to share this special knowledge with you. It’s time to set off on a quest to implement systems that take your practice to the next level, inspire your team to greatness, and help you become the visionary leader who can transform your practice and your life.
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4 out of 5 stars
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Helpful with caveats
- De Roy Nesari en 10-23-23
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The Bulletproof Practice
- Your Epic Practice Begins Now
- De: Peter Boulden DMD, Craig Spodak DMD
- Narrado por: Craig Spodak
- Duración: 2 h y 40 m
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General5 out of 5 stars 58
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Narración:5 out of 5 stars 51
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With very different and highly innovative business models, Dr. Peter Boulden and Dr. Craig Spodak are redefining the dental industry standard of care and the patient + dentist experience. On their podcast, Bulletproof Dental Practice, they provide insight on what it takes to be competitive in the age of Uber, Amazon, and corporate dentistry. Peter and Craig will help you build and realize your vision for a kick-ass practice that s not only successful, but also fulfilling.
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5 out of 5 stars
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Extremely valuable content
- De Georg en 03-21-21
De: Peter Boulden DMD, y otros
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DSO Secrets
- The Ultimate Guide to Building Your Dental Empire
- De: Emmet Scott
- Narrado por: Bo Foxworth
- Duración: 3 h y 49 m
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General4.5 out of 5 stars 15
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Narración:5 out of 5 stars 15
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Historia4.5 out of 5 stars 15
Dental practice owners and their teams often dream of growing a successful dental group or DSO. Then complexity sets in. Today, successful practitioners have to survive the world of business: marketing, messaging, HR, finance, compliance. It's a lot for any team to manage. DSO Secrets: The Ultimate Guide to Building Your Dental Empire uncovers those secrets. Whether your goal is to be a top clinician in a single practice or to build your own multi-practice portfolio, this book has the resources you're looking for.
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3 out of 5 stars
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Clear
- De Roy Nesari en 01-19-24
De: Emmet Scott
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Becoming Remarkable
- De: Fred Joyal
- Narrado por: Fred Joyal
- Duración: 5 h y 47 m
- Versión completa
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General5 out of 5 stars 115
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Narración:5 out of 5 stars 99
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Historia5 out of 5 stars 101
Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It's a must-hear for the whole team and a sure-fire recipe for long-term practice success.
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5 out of 5 stars
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This is amazing. Every dentist should hear this!
- De Anonymous User en 03-14-21
De: Fred Joyal
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Titans of Dentistry
- How the Top Performers Think and Act Differently
- De: Dr. Justin Short, Dr. David Maloley
- Narrado por: Tom Gallagher
- Duración: 8 h y 37 m
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General5 out of 5 stars 70
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Narración:5 out of 5 stars 58
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Historia5 out of 5 stars 58
Join Dr. Justin Short (The Lifestyle Practice) and Dr. David Maloley (The Relentless Dentist) as they seek answers to big questions from some of dentistry's titans. In a quest to discover what separates top performers from the average dental practitioner, Dr. Short and Dr. Maloley interview the biggest and best in the industry.
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5 out of 5 stars
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Thank you
- De Anonymous User en 08-13-19
De: Dr. Justin Short, y otros
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Dental Practice Hero II: The Sequel
- How a 3 Day Work Week Can Give You the Life You Want
- De: Paul Etchison
- Narrado por: Paul Etchison
- Duración: 5 h y 48 m
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
In Dental Practice Hero II, you’ll learn how to create a life you love while running a successful practice. By following the golden rule of dentistry, you’ll be able to cut your clinical time while boosting your profits.
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5 out of 5 stars
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Great book!!
- De Jose Luis Ladino en 07-10-23
De: Paul Etchison
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Dental Practice Hero
- From Ordinary Practice to Extraordinary Experience
- De: Dr. Paul Etchison
- Narrado por: Millian Quinteros
- Duración: 5 h y 41 m
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General5 out of 5 stars 124
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Narración:5 out of 5 stars 105
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Historia5 out of 5 stars 105
Dr. Etchison is not your average dentist. A visionary leader, he combines marketing and business knowledge, clinical excellence, and leadership to create a thriving, growing practice - and he wants to share this special knowledge with you. It’s time to set off on a quest to implement systems that take your practice to the next level, inspire your team to greatness, and help you become the visionary leader who can transform your practice and your life.
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4 out of 5 stars
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Helpful with caveats
- De Roy Nesari en 10-23-23
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The Bulletproof Practice
- Your Epic Practice Begins Now
- De: Peter Boulden DMD, Craig Spodak DMD
- Narrado por: Craig Spodak
- Duración: 2 h y 40 m
- Versión completa
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General5 out of 5 stars 58
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Narración:5 out of 5 stars 51
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Historia5 out of 5 stars 51
With very different and highly innovative business models, Dr. Peter Boulden and Dr. Craig Spodak are redefining the dental industry standard of care and the patient + dentist experience. On their podcast, Bulletproof Dental Practice, they provide insight on what it takes to be competitive in the age of Uber, Amazon, and corporate dentistry. Peter and Craig will help you build and realize your vision for a kick-ass practice that s not only successful, but also fulfilling.
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5 out of 5 stars
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Extremely valuable content
- De Georg en 03-21-21
De: Peter Boulden DMD, y otros
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DSO Secrets
- The Ultimate Guide to Building Your Dental Empire
- De: Emmet Scott
- Narrado por: Bo Foxworth
- Duración: 3 h y 49 m
- Versión completa
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General4.5 out of 5 stars 15
-
Narración:5 out of 5 stars 15
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Historia4.5 out of 5 stars 15
Dental practice owners and their teams often dream of growing a successful dental group or DSO. Then complexity sets in. Today, successful practitioners have to survive the world of business: marketing, messaging, HR, finance, compliance. It's a lot for any team to manage. DSO Secrets: The Ultimate Guide to Building Your Dental Empire uncovers those secrets. Whether your goal is to be a top clinician in a single practice or to build your own multi-practice portfolio, this book has the resources you're looking for.
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3 out of 5 stars
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Clear
- De Roy Nesari en 01-19-24
De: Emmet Scott
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Becoming Remarkable
- De: Fred Joyal
- Narrado por: Fred Joyal
- Duración: 5 h y 47 m
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General5 out of 5 stars 115
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Narración:5 out of 5 stars 99
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Historia5 out of 5 stars 101
Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It's a must-hear for the whole team and a sure-fire recipe for long-term practice success.
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5 out of 5 stars
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This is amazing. Every dentist should hear this!
- De Anonymous User en 03-14-21
De: Fred Joyal
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Titans of Dentistry
- How the Top Performers Think and Act Differently
- De: Dr. Justin Short, Dr. David Maloley
- Narrado por: Tom Gallagher
- Duración: 8 h y 37 m
- Versión completa
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General5 out of 5 stars 70
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Narración:5 out of 5 stars 58
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Historia5 out of 5 stars 58
Join Dr. Justin Short (The Lifestyle Practice) and Dr. David Maloley (The Relentless Dentist) as they seek answers to big questions from some of dentistry's titans. In a quest to discover what separates top performers from the average dental practitioner, Dr. Short and Dr. Maloley interview the biggest and best in the industry.
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5 out of 5 stars
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Thank you
- De Anonymous User en 08-13-19
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Lo que los oyentes dicen sobre Everything Is Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Joshua Prentice
- 04-13-18
Great read/listen
This is my second time to read this book. My team is reading it as well. Great information on how to better serve your patients and have more fun in the office. Thanks.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- keneshia tingson
- 03-18-21
Worth it! Every sentence counts.
This book is full of valuable information worth decades to learn. Thank you so much for sharing :)
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- A. Gupta
- 03-09-18
The best dental marketing book
Would you listen to Everything Is Marketing again? Why?
This is my third time reading this book. Fred Joyal deliver clear advice which works.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kalyan Voruganti
- 12-26-18
Fantastic
I've heard a lot of this stuff before. this is clearly the original source for the material.
it's very interesting to see a lot of simple dental tweaks that will easily make a difference to your practice. it's not complicated and it's backed up by the wealth of data they have. admittedly a lot is American, I'm in Australia and a lot can be transferred over.
there is a bit of sales marketing for his US market but I guess it's to be expected.
highly recommended
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Steven
- 12-22-19
quinticential book
the last chapter is a gold mine for dental. business education. well worth it just for the curated list of books to educate yourself with.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 01-27-22
Great topic
I think every dentist should read/listen to this book.
Many useful tips and informations.
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