Preventing Brandslaughter
How to Preserve, Support and Grow Your Brand Asset Value
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Preventing Brandslaughter
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Narrado por:
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Spider Graham
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De:
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David Corbin
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In this Wall Street Journal best-seller, you will be escorted into a story describing the brand as a tangible expression of a top performing culture and how it comes to life when its elements– including the mission–are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs and is measured through what David Corbin calls “ABI”–the Audit of Brand Integrity. Are we living our brand?
In Preventing Brandslaughter, Corbin outlines, in the form of a parable–the story of Reliant Hospital–how essential brand is to the credibility and reputation of any organization–attracting, engaging, and keeping top performers, not to mention its overall value.
©2019, 2023 David M. Corbin (P)2023 David M. CorbinLos oyentes también disfrutaron...
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Author Dan Cockerell started his Disney journey as a parking attendant. Over the next 26 years and 19 different jobs, he became the vice president of the biggest theme park in the world, The Magic Kingdom Park. During the course of his Disney career, Dan learned many life and leadership lessons, and teaches those learnings within How's the Culture in Your Kingdom? Dan explains how to lead yourself and how to lead your team and organization by using relevant stories and practical examples from his 26-year Disney leadership journey.
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The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business - any business - depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40-plus-year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the rules for serving customers so well they'll never want to do business with anyone but you.
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Fun and practical
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Lo que los oyentes dicen sobre Preventing Brandslaughter
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Total5 out of 5 stars
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- Amazon Customer
- 02-09-25
Great content
Narrator was fluent and easy to understand. The book starts out as a trading seminar and turns to not a wonderful story. Very well done
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