Positioning, 20th Anniversary Edition
The Battle for Your Mind
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Positioning, 20th Anniversary Edition
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Narrado por:
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Grover Gardner
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De:
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Al Ries
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Jack Trout
Acerca de esta escucha
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.” (David Bohnett, chairman and founder of GeoCities)
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
©2001 The McGraw Hill Companies, Inc. (P)2001 McGraw Hill-Ascent AudioLos oyentes también disfrutaron...
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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3 out of 5 stars
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Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
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General4.5 out of 5 stars 2,103
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Narración:4.5 out of 5 stars 1,740
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Historia4.5 out of 5 stars 1,720
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: Al Ries, Jack Trout
- Duración: 1 h y 29 m
- Versión resumida
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General4 out of 5 stars 333
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Narración:4.5 out of 5 stars 191
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Historia4.5 out of 5 stars 186
Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.
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5 out of 5 stars
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Outstanding book
- De Z en 08-23-05
De: Al Ries, y otros
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,275
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Narración:4.5 out of 5 stars 3,611
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Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Power vs. Force
- The Hidden Determinants of Human Behavior
- De: Dr. David R. Hawkins
- Narrado por: Dr. David R. Hawkins
- Duración: 8 h y 10 m
- Versión completa
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General4.5 out of 5 stars 3,331
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Narración:4 out of 5 stars 2,654
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Historia4.5 out of 5 stars 2,635
The publication of Power vs. Force by Sir David R. Hawkins, M.D., Ph.D., reveals to the general public secret information heretofore only shared by the author with certain Nobelists and world leaders. Analyzing the basic nature of human thought and consciousness itself, the author makes available to everyone the key to penetrating the last barrier to the advancement of civilization and science and resolving the most crucial of all human dilemmas.
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3 out of 5 stars
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Good book – poor narrator
- De Greg en 06-28-07
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Grover Gardner
- Duración: 6 h y 27 m
- Versión completa
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General4 out of 5 stars 3,616
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Narración:4 out of 5 stars 2,702
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Historia4 out of 5 stars 2,684
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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1 out of 5 stars
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Get the actual book
- De Robert Donoghue en 08-29-06
De: W. Chan Kim, y otros
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Focus
- The Future of Your Company Depends on It
- De: Al Ries
- Narrado por: Al Ries
- Duración: 3 h
- Versión resumida
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General4 out of 5 stars 128
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Narración:4 out of 5 stars 89
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Historia4 out of 5 stars 90
If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.
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1 out of 5 stars
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Really the economic history of IBM...
- De avoidthelloyd en 08-01-17
De: Al Ries
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Differentiate or Die
- De: Jack Trout, Steve Rivkin
- Narrado por: Patrick Cullen
- Duración: 6 h y 18 m
- Versión completa
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General4 out of 5 stars 504
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Narración:4 out of 5 stars 323
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Historia4 out of 5 stars 319
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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5 out of 5 stars
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Well presented arguments
- De George en 01-06-03
De: Jack Trout, y otros
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 738
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Narración:4.5 out of 5 stars 577
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Historia4.5 out of 5 stars 569
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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5 out of 5 stars
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Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,920
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Narración:4.5 out of 5 stars 5,841
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Historia4.5 out of 5 stars 5,804
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
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General4.5 out of 5 stars 1,284
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Narración:4.5 out of 5 stars 1,006
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Historia4 out of 5 stars 1,001
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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2 out of 5 stars
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Outdated
- De Rebecca Savage en 01-05-15
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
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General4.5 out of 5 stars 435
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Narración:4.5 out of 5 stars 340
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Historia4.5 out of 5 stars 338
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
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General4.5 out of 5 stars 407
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Narración:4 out of 5 stars 353
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Historia4.5 out of 5 stars 349
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
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The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
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Crucial Conversations (Third Edition)
- Tools for Talking When Stakes Are High
- De: Joseph Grenny, Kerry Patterson, Ron McMillan, y otros
- Narrado por: Emily Gregory, Joseph Grenny
- Duración: 7 h y 45 m
- Versión completa
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General4.5 out of 5 stars 1,662
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Narración:4.5 out of 5 stars 1,379
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Historia4.5 out of 5 stars 1,369
The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
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3 out of 5 stars
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Great info; needs a cast, PDF and a website update
- De Kali en 04-25-22
De: Joseph Grenny, y otros
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How Brands Grow
- What Marketers Don't Know
- De: Byron Sharp
- Narrado por: Daniel May
- Duración: 6 h y 34 m
- Versión completa
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General4.5 out of 5 stars 428
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Narración:4 out of 5 stars 362
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Historia4.5 out of 5 stars 357
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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1 out of 5 stars
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WARNING: "Empirical" Slight of Hand
- De M en 03-10-18
De: Byron Sharp
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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 14 m
- Versión completa
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General4.5 out of 5 stars 140
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Narración:5 out of 5 stars 125
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Historia4.5 out of 5 stars 125
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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5 out of 5 stars
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Solid
- De Phil Williams en 12-14-23
De: Rob Walling
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Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
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General4.5 out of 5 stars 7,067
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Narración:4.5 out of 5 stars 4,891
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Historia4.5 out of 5 stars 4,887
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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5 out of 5 stars
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Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
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Invisible Influence
- The Hidden Forces That Shape Behavior
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 58 m
- Versión completa
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General4.5 out of 5 stars 518
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Narración:4.5 out of 5 stars 447
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Historia4.5 out of 5 stars 443
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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3 out of 5 stars
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Disappointing and lightweight
- De Gerry en 07-25-16
De: Jonah Berger
Lo que los oyentes dicen sobre Positioning, 20th Anniversary Edition
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- spencer moore
- 01-10-24
Thought Provoking Read About Brands
This was a thought provoking book about brands and marketing. I learned new information and was entertained while listening.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- siegfried gokea
- 08-06-23
An excellent classic book
I enjoyed each chapter and each story, so I shared the book with as many friends interested in business and in life.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Brian Dickson
- 12-19-24
The content is relevant to those who are marketing organizations and those who are marketing themselves.
I enjoyed the book over all, but particularly enjoyed the information regarding positioning a company and oneself.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Adam
- 01-26-23
Fantastic Classic
Great! Worth multiple listens. Some may complain it is dated, but history is equally instructive. All things change.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 05-21-23
Great read!
This book really put in to plain words how advertising and marketing can affect your brand and business.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- RDB
- 03-17-23
If you have a brand or a product read this book!
Positioning has been around for a long time and this update is excellent. If you own a company, run a company or I have a product that you want to bring to market successfully. There's no better book or place to start than Positioning. It will be the best four hours you spend on your brand.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Alejandra
- 01-02-24
Amazing Book - A High Calorie Stout (Beer) of Content
This book has one of the highest calorie count per word of any business book I’ve ever listened to. This book is of value to anyone in business. Great sense of humor too.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Andrew
- 12-05-21
marketing the mind
found it to be interesting and perspective i have never thought of or taken much time to think about but makes sense.
there is an error
Chapter 18 Positioning the Catholic Church
Sub heading - Teacher of the word.
the first sentence reference to. Christ saw the role of the Church as "teacher of the word" the narrator says "World"
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- CASSIA
- 01-05-23
Great info
A lot of good insight . Recommended to anyone trying to market a brand , product or himself.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- The Duke
- 07-10-23
Seth Godin recommendation
Came here from Seth Godins All Marketers are Liers. This was well worth the listen.
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