Nothing Gets Sold Until the Story Gets Told

Corporate Storytelling for Career Success and Value-Driven Marketing

De: Steve Multer

Narrado por: Steve Multer

Duración: 8 h y 30 m

Resumen del Editor

The corporate speaker’s best friend for adding value, passion, and connection to any talk you give.

No one likes to be sold to, but everyone loves a great story. That’s why average brands pitch, but smart brands communicate. Get ready to rise above the average.

Corporate storytelling combines informative content with personal investment, turning your typical lecture into a meaningful conversation. Whatever work you do or topic you’re asked to deliver, learning to connect with your audience as trusted partners rather than captive commodities instantly elevates your message’s success.

Veteran Fortune 500 spokesman and executive speaker coach Steve Multer shares the marketing strategies and secrets to delivering value-driven content that reaches the heart as well as the head. With fun, practical, easily applied tips, this energetic and insightful guide will level up your public speaking skills, build your confidence onstage or on-camera, and position you as a more valuable representative for your company.

Steve helps you to:

• Speak from your audience’s perspective for maximum attention, retention, and follow-up response.
• Leverage crucial rules of business in the dynamic speaker-audience relationship.
• Reduce fear of public speaking through clarity, structure, and undeniable value.
• Add personal passion to your talk that inspires equal passion in your listeners.
• Craft a winning sales plan to open strong, close stronger, and never say goodbye until you’ve set up the next hello.
• Build brand-identity skills into a better story for any audience, any size, any topic.

Ensure your talk lasts long after you’ve left the spotlight. Get Nothing Gets Sold Until the Story Gets Told and discover the power of corporate storytelling.

©2023 Steve Multer (P)2023 Steve Multer

A must read if you plan on speaking at an event

Do not hesitate to pick this book up prior to delivering your next presentation. Steve managed to include so many overlooked details that many times are passed on in the pursuit of delivering the most information in the time allotted.
in addition to including some personal stories as to why and how information should be delivered to an audience, he was also thoughtfully included things like preferable font on presentation slides, how to avoid distracting words or phrases that should never be used, ways to rephrase the title of your presentation to attract a wider audience and those who need to hear your information. Although I was listening to this book on a flight coming back from a convention (and regretting not listening to it on the way TO the conference) I took out my phone and started typing in notes to myself specifically what he recommended for my next talk.
If you want a mini power coaching session before your next talk, this audiobook will help get you in the right space for it. Be prepared to take notes while you listen. The book is well organized and gets right to the point with actual exercises to help prepare you for your next speaking engagement.