Mr. Shmooze

The Art and Science of Selling Through Relationships

De: Richard Abraham

Narrado por: Peter Ganim

Reorient your selling approach

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving".

Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. And, at the end of the day, they reward him handsomely for bringing joy, humor and wisdom into their lives. Woven into the story are several powerful lessons for salespeople in all industries who attempt to build relationships as the emotional bridge to their clients.

• Bring extraordinary passion and energy to personal communications
• Generate contagious, positive feelings, lifting spirits because people buy with their emotions
• Make the small, positive gestures that can lead to huge, long-term results
• Abraham has had a diverse business career that has established him as a well-known expert on what makes high-performing salespeople

Mr. Shmooze gives you the new approach you need to sell like you've never sold before!

©2010 Richard Abraham (P)2010 Gildan Media

Makes the world of Sales Transparent and Simple

Reminds the reader that Sales can be Fun. Do not overthink it, sell the Solution.

Don't be mislead by the title

If you are in professional sales or business development this book needs to be on your desk with pages bent, text underlined, and notes in the margins.
Having been in sales and in charge of leading sales people for over 20 years, this book provoked me to think differently with regards to nurturing relationships. Having read Mr. Schmooze, I realize I was playing checkers and now know how to play chess with regard to serving my prospects and clients in a truly meaningful way. It's a quick fun read with a ton of gold.

Unexpectedly great!

I hated the title, but had this in my saved list and for some reason decided to give it a go. For me, the connotation of the title was about faking your relationships. This book is very much the opposite of that and was very fun with many aha moments. Enjoy.

Well worth the Listen

This isn't just a book about sales. It is a story, an example, a guide to a bigger, more fulfilled life.

Great book for all sales professionals

Really enjoyed the book and learned a lot, highly recommend. Next level sales techniques and different than most sales books I've read.