Going Global on a Shoestring
Global Expansion in the Software Industry on a Small Budget
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Going Global on a Shoestring
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Narrado por:
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Jim Wilson
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De:
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Hans Peter Bech
Acerca de esta escucha
Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth. Getting that first solid bridgehead and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.
Based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, 30 case stories from the industry, and the author’s personal experience with growing companies from incubation to global market leadership. The book provides a practical approach to international expansion when you cannot afford to make big mistakes.
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Lo que los oyentes dicen sobre Going Global on a Shoestring
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 02-10-22
Excellent for international expansion
With 17 years within sales I have always sought after a book possible to share a blueprint on expansion on a shoestring.
This book gives practical, actionable strategies and ideas on what your toolbox for international expansion could contain.
It provides the missing pieces of the puzzle with M&A and other growth strategies that are equally if not more important than just plain organic growth.
You could tell by the stories that the author is the real deal and actually has gone through a tremendous journey. This book is by far the best I have read within this space and a key component in by business development toolbox as a knowledge base moving forward.
I am sure you will enjoy it if you also put some of the learnings into practice.
Davis Lopez Stockholm Sweden
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