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Evolutionary Ideas
- Unlocking Ancient Innovation to Solve Tomorrow’s Challenges
- Narrado por: Kevin Meyer
- Duración: 6 h y 40 m
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Resumen del Editor
When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?
In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways.
Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers, and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning, and sheer luck, we have found what works.
Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly.
Just as Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We’ll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message and what a bowl of M&Ms has in common with a canary in a coal mine.
These are evolutionary ideas.
Exploring five of the most critical challenges we face today, we learn how to "breed" more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity–for anyone in any endeavor.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
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General4.5 out of 5 stars 22
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Narración:4.5 out of 5 stars 21
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Historia4.5 out of 5 stars 21
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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5 out of 5 stars
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Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
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General4.5 out of 5 stars 71
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Narración:4.5 out of 5 stars 62
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Historia4.5 out of 5 stars 63
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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1 out of 5 stars
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Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
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In Pursuit of Elegance
- Why the Best Ideas Have Something Missing
- De: Matthew E. May
- Narrado por: Malcolm Hillgartner
- Duración: 5 h y 46 m
- Versión completa
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General4.5 out of 5 stars 65
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Narración:4.5 out of 5 stars 30
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Historia4 out of 5 stars 29
In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.
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1 out of 5 stars
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I love elegance, but this book isn't elegant
- De Oliver Nielsen en 06-26-11
De: Matthew E. May
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
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General4 out of 5 stars 772
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Narración:4 out of 5 stars 515
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Historia4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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5 out of 5 stars
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Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
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The Great Mental Models
- General Thinking Concepts
- De: Shane Parrish
- Narrado por: Shane Parrish
- Duración: 3 h y 23 m
- Versión completa
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General4.5 out of 5 stars 1,603
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Narración:4 out of 5 stars 1,331
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Historia4.5 out of 5 stars 1,312
The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.
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2 out of 5 stars
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A dissapointing debut
- De Peter en 04-14-19
De: Shane Parrish
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
- Versión completa
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General4.5 out of 5 stars 1,665
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Narración:4.5 out of 5 stars 998
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Historia4.5 out of 5 stars 988
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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3 out of 5 stars
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Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
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Atomic Habits
- An Easy & Proven Way to Build Good Habits & Break Bad Ones
- De: James Clear
- Narrado por: James Clear
- Duración: 5 h y 35 m
- Versión completa
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General5 out of 5 stars 134,256
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Narración:5 out of 5 stars 109,636
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Historia5 out of 5 stars 108,583
No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
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2 out of 5 stars
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Author went overboard hawking his site
- De CHughes en 06-25-19
De: James Clear
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Breakpoint
- Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain
- De: Jeff Stibel
- Narrado por: Robert David Grant
- Duración: 7 h y 37 m
- Versión completa
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 58
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Historia4.5 out of 5 stars 56
We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.
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1 out of 5 stars
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Meh
- De Customer en 12-07-14
De: Jeff Stibel
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Ideaflow
- The Only Business Metric That Matters
- De: Jeremy Utley, Perry Klebahn
- Narrado por: David Kelley, Jeremy Utley, Perry Klebahn
- Duración: 9 h y 14 m
- Versión completa
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General4.5 out of 5 stars 52
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Narración:4 out of 5 stars 45
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Historia4.5 out of 5 stars 45
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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4 out of 5 stars
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Great book, but…
- De Mark Nutting, CSCS*D, NSCA-CPT*D en 12-27-22
De: Jeremy Utley, y otros
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
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General4 out of 5 stars 111
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Narración:4 out of 5 stars 89
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Historia4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
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YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 53 m
- Versión completa
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General4.5 out of 5 stars 57
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Narración:4.5 out of 5 stars 45
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Historia4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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5 out of 5 stars
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Great read to kick off 2022
- De Anonymous User en 01-08-22
De: John Sanei
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
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General4 out of 5 stars 102
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Narración:4 out of 5 stars 86
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Historia4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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4 out of 5 stars
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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Seeing What Others Don't
- The Remarkable Ways We Gain Insights
- De: Gary Klein
- Narrado por: Christopher Lane
- Duración: 9 h
- Versión completa
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General4.5 out of 5 stars 382
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Narración:4.5 out of 5 stars 338
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Historia4.5 out of 5 stars 336
Insights—like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.
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3 out of 5 stars
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Not enough actionable ideas
- De Blair en 02-24-15
De: Gary Klein
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Simple Rules
- How to Thrive in a Complex World
- De: Donald Sull, Kathleen M. Eisenhardt
- Narrado por: Jeff Cummings
- Duración: 7 h y 54 m
- Versión completa
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General4 out of 5 stars 724
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Narración:4 out of 5 stars 616
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Historia4 out of 5 stars 610
We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
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5 out of 5 stars
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If you are in any sort of leadership position or plan to be, read this book
- De Rex en 06-09-15
De: Donald Sull, y otros
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The Leading Brain
- Powerful Science-Based Strategies for Achieving Peak Performance
- De: Friederike Fabritius, Hans W. Hagemann
- Narrado por: Karen Saltus
- Duración: 8 h y 15 m
- Versión completa
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General4.5 out of 5 stars 81
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 64
There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.
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5 out of 5 stars
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Understand your brain for a better life!
- De Khalid Sul en 02-23-18
De: Friederike Fabritius, y otros
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The Mind of the Market
- Compassionate Apes, Competitive Humans and Other Tales from Evolutionary Economics
- De: Michael Shermer
- Narrado por: Michael Shermer
- Duración: 5 h y 26 m
- Versión resumida
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General4 out of 5 stars 97
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Narración:4 out of 5 stars 56
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Historia4 out of 5 stars 56
The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.
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2 out of 5 stars
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Good ideas overshadowed by obnoxious polemics
- De Philo en 09-15-13
De: Michael Shermer
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Making Habits, Breaking Habits
- Why We Do Things, Why We Don't, and How to Make Any Change Stick
- De: Jeremy Dean
- Narrado por: Sean Pratt
- Duración: 6 h y 31 m
- Versión completa
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General4 out of 5 stars 899
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Narración:4 out of 5 stars 778
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Historia3.5 out of 5 stars 764
Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a leading psychologist’s popular examination of one of the most powerful and underappreciated processes in the brain. Although people like to think that they are in control, the vast majority of human behavior occurs without any decision-making or conscious thought.
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1 out of 5 stars
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Get the actual book
- De Trish Vidal en 05-22-14
De: Jeremy Dean
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The Plateau Effect
- Getting From Stuck to Success
- De: Bob Sullivan, Hugh Thompson
- Narrado por: Don Hagen
- Duración: 9 h y 3 m
- Versión completa
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General4 out of 5 stars 115
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Narración:4 out of 5 stars 99
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Historia4 out of 5 stars 99
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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4 out of 5 stars
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Heath
- De Oliver Nielsen en 07-22-13
De: Bob Sullivan, y otros
Lo que los oyentes dicen sobre Evolutionary Ideas
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ian Nichol
- 05-24-22
Very insightful
Many problems have been solved before. Only rarely is there a truly new solution.
therefore, if you want to solve your particular problem you should understand and explore the existing world of solutions. Likely there is a proven solution already developed for a slightly different environment. e.g. a coffee shop and a sub shop can use the same buy 5 get the 6th free card.
There are millions of high value applications for Behavioral Science insights. I can't wait to apply the principles from this book!
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- Elizabeth Luras
- 08-24-23
New Age, Not Impressed
It definitely wants to push new age thoughts to the point it can overshadow some good basic concepts. Hard to listen to.
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