Evolutionary Ideas
Unlocking Ancient Innovation to Solve Tomorrow’s Challenges
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Evolutionary Ideas
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Narrado por:
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Kevin Meyer
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De:
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Sam Tatam
Acerca de esta escucha
When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?
In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways.
Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers, and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning, and sheer luck, we have found what works.
Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly.
Just as Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We’ll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message and what a bowl of M&Ms has in common with a canary in a coal mine.
These are evolutionary ideas.
Exploring five of the most critical challenges we face today, we learn how to "breed" more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity–for anyone in any endeavor.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2022 Harriman House (P)2022 Harriman HouseLos oyentes también disfrutaron...
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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
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James Gleick, the author of the best sellers Chaos and Genius, now brings us a work just as astonishing and masterly: A revelatory chronicle and meditation that shows how information has become the modern era’s defining quality - the blood, the fuel, the vital principle of our world. The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born.
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Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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Lo que los oyentes dicen sobre Evolutionary Ideas
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ian Nichol
- 05-24-22
Very insightful
Many problems have been solved before. Only rarely is there a truly new solution.
therefore, if you want to solve your particular problem you should understand and explore the existing world of solutions. Likely there is a proven solution already developed for a slightly different environment. e.g. a coffee shop and a sub shop can use the same buy 5 get the 6th free card.
There are millions of high value applications for Behavioral Science insights. I can't wait to apply the principles from this book!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Beatriz Tinajero
- 01-27-25
Super practical!
Ideal for those wanting to have a constant innovation and improvement. I applied the questions to my team and in 10 minutes got amazing results
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- Elizabeth Luras
- 08-24-23
New Age, Not Impressed
It definitely wants to push new age thoughts to the point it can overshadow some good basic concepts. Hard to listen to.
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