Deploy Empathy
A Practical Guide to Interviewing Customers
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Narrado por:
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Michele Hansen
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De:
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Michele Hansen
Acerca de esta escucha
Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes.
Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.
By the end of this book, you’ll be able to interview customers and potential customers with confidence.
©2021 Dotsquare LLC (P)2022 Dotsquare LLCLos oyentes también disfrutaron...
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- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 14 m
- Versión completa
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General4.5 out of 5 stars 140
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Narración:5 out of 5 stars 125
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Historia4.5 out of 5 stars 125
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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5 out of 5 stars
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Solid
- De Phil Williams en 12-14-23
De: Rob Walling
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Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- De: Teresa Torres
- Narrado por: Teresa Torres
- Duración: 7 h y 9 m
- Versión completa
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General4.5 out of 5 stars 237
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Narración:4.5 out of 5 stars 190
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Historia4.5 out of 5 stars 189
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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4 out of 5 stars
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The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
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User Story Mapping
- Discover the Whole Story, Build the Right Product
- De: Jeff Patton, Peter Economy - foreword
- Narrado por: Roy McCrerey
- Duración: 8 h y 19 m
- Versión completa
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General4.5 out of 5 stars 137
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Narración:4.5 out of 5 stars 117
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Historia4.5 out of 5 stars 117
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.
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2 out of 5 stars
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Straw man arguments and handwaving
- De Amazon Customer en 01-02-22
De: Jeff Patton, y otros
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Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
- Versión completa
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General4.5 out of 5 stars 296
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Narración:4.5 out of 5 stars 235
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Historia4.5 out of 5 stars 234
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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5 out of 5 stars
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A must read!
- De marianella en 12-01-20
De: Wes Bush
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Dan Olsen
- Duración: 10 h y 9 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
De: Dan Olsen
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
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General4.5 out of 5 stars 1,013
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Narración:4.5 out of 5 stars 855
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Historia4.5 out of 5 stars 850
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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2 out of 5 stars
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Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
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Empowered
- Ordinary People, Extraordinary Products
- De: Marty Cagan, Chris Jones
- Narrado por: Marty Cagan
- Duración: 11 h y 9 m
- Versión completa
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General4.5 out of 5 stars 537
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Narración:4.5 out of 5 stars 431
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Historia4.5 out of 5 stars 421
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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1 out of 5 stars
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Where’s the meat?
- De Scott en 01-14-22
De: Marty Cagan, y otros
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Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 53
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Historia4.5 out of 5 stars 53
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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3 out of 5 stars
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nothing special
- De KwikC en 04-03-23
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- De: Ulrik Lehrskov-Schmidt
- Narrado por: Ulrik Lehrskov-Schmidt
- Duración: 6 h y 29 m
- Versión completa
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General4 out of 5 stars 10
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Narración:4 out of 5 stars 8
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Historia4 out of 5 stars 8
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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4 out of 5 stars
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The data was hidden too deep
- De Just No en 11-04-24
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What You Do Is Who You Are
- How to Create Your Business Culture
- De: Ben Horowitz
- Narrado por: Kevin Kenerly
- Duración: 6 h y 12 m
- Versión completa
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General4.5 out of 5 stars 2,297
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Narración:4.5 out of 5 stars 1,869
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Historia4.5 out of 5 stars 1,864
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times best-selling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building.
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5 out of 5 stars
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Life changing book!
- De Jurell Tanksley en 10-30-19
De: Ben Horowitz
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- De: Jim Kalbach, Michael Schrage - foreword
- Narrado por: Tom Parks
- Duración: 8 h y 10 m
- Versión completa
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General3.5 out of 5 stars 3
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Narración:4.5 out of 5 stars 3
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Historia3.5 out of 5 stars 3
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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2 out of 5 stars
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Not great for audio
- De Claire en 01-06-25
De: Jim Kalbach, y otros
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Understanding Michael Porter
- The Essential Guide to Competition and Strategy
- De: Joan Magretta
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 4 m
- Versión completa
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General4.5 out of 5 stars 650
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Narración:4 out of 5 stars 548
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Historia4.5 out of 5 stars 541
Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....
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5 out of 5 stars
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Horrible and pompous narration
- De Amazon Customer en 08-28-13
De: Joan Magretta
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Decisive
- How to Make Better Choices in Life and Work
- De: Chip Heath, Dan Heath
- Narrado por: Kaleo Griffith
- Duración: 9 h y 9 m
- Versión completa
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General4.5 out of 5 stars 1,954
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Narración:4.5 out of 5 stars 1,611
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Historia4.5 out of 5 stars 1,588
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
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4 out of 5 stars
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Solid Wothwhile Advice - get you WRAP on
- De GH en 03-27-13
De: Chip Heath, y otros
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
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General4.5 out of 5 stars 13,990
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Narración:4.5 out of 5 stars 11,607
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Historia4.5 out of 5 stars 11,520
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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3 out of 5 stars
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Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
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General4.5 out of 5 stars 1,224
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Narración:4.5 out of 5 stars 1,029
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Historia4.5 out of 5 stars 1,021
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
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Software as a Science
- Unlock Limitless Recurring Revenue Without Losing Control
- De: Dan Martell, Matt Verlaque, Johnny Page, y otros
- Narrado por: Matt Verlaque
- Duración: 9 h y 6 m
- Versión completa
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General5 out of 5 stars 20
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Narración:5 out of 5 stars 19
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Historia4.5 out of 5 stars 19
Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
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5 out of 5 stars
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Amazing!!
- De Garrett Phelps en 02-12-25
De: Dan Martell, y otros
Lo que los oyentes dicen sobre Deploy Empathy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Michael
- 04-19-22
Definitely a book for your toolkit!
Definitely a book for your toolkit, if you take your users and customers seriously. Fits nice in the virtual shelf next to The Mom Test. Love the interview scripts and the live example on using it.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Shari Becker
- 07-17-23
Fills the Customer Interviewing Info Gap
This book is a fantastic addition to the customer interviewing line-up of resources—a logical next step after reading The Mom Test. I love that Michele narrates the text herself in a realistic human voice and tone (versus the Audible norm).
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Total2 out of 5 stars
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Ejecución2 out of 5 stars
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Historia3 out of 5 stars
- Steve
- 01-19-24
Good book but bad format
This is mostly a useful and practical book, but not a particularly useful or practical audio book. It should really have an accompanying PDF with the scripts and templates. Instead the author sells these on her website for an additional $19 which seems like a waste when I could have bought the Kindle or physical book and had them to begin with.
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esto le resultó útil a 3 personas