Creating Business Plans

HBR 20-Minute Manager Series

De: Harvard Business Review

Narrado por: James Edward Thomas

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to:

- Present your idea clearly

- Develop sound financial plans

- Project risks—and rewards

- Anticipate and address your audience's concerns

Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly listen to and apply, for ambitious professionals and aspiring executives—from the most trusted source in business.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2014 Harvard Business School Publishing Corporation (P)2022 Ascent Audio

Outdated and Oversimplified

While the narration is clear and professional, the content feels outdated and underwhelming. It offers a surface-level walkthrough of business plan structure but lacks depth in critical areas. There is no discussion of modern essentials like identifying customer pains or applying Jobs-To-Be-Done (JTBD) frameworks. The Unique Value Proposition (UVP) is barely touched on, and there's no focus on how value is created or captured.

Additionally, the audiobook ignores broader stakeholder analysis beyond the customer, missing key groups like partners, regulators, or internal teams. There is no mention of modern tools such as Lean Canvas, Value Proposition Canvas, or iterative validation techniques. Finally, the accompanying PDF is disappointing—without even a sample business plan or framework to apply what was covered.

Not just basic—this guide feels stuck in a bygone era. If you're building a business in today's dynamic, user-centric world, this isn't enough.