• Competitive Advantage

  • Creating and Sustaining Superior Performance
  • De: Michael E. Porter
  • Narrado por: Scott R. Pollak
  • Duración: 21 h y 23 m
  • 4.4 out of 5 stars (52 calificaciones)

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Competitive Advantage

De: Michael E. Porter
Narrado por: Scott R. Pollak
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Resumen del Editor

The essential complement to the pathbreaking Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities", or the discrete functions or processes that represent the elemental building blocks of competitive advantage.

Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves, but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.

That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

Competitive Advantage is expertly narrated by Scott R. Pollak.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©1985 Michael E. Porter (P)2019 Echo Point Books & Media, LLC

Lo que los oyentes dicen sobre Competitive Advantage

Calificaciones medias de los clientes
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  • 4.5 out of 5 stars
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Clear and to the point!!

Michael E. Porter is one of my favorite authors. His books are full of great information and knowledgeable insight on business structuring.

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esto le resultó útil a 1 persona

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    5 out of 5 stars
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Thumbs Up!

It seems a previous reviewer who claimed there was no PDF made a mistake! There is a PDF, this is an excellent audio book and a really good narrator. Thumbs up!

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esto le resultó útil a 12 personas

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    1 out of 5 stars
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no pdf included against description

Description said PDF would be available in the Audible App. It is not. Please fix or provide info on how to find or obtain.

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esto le resultó útil a 4 personas