Bypassed

A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer

De: Alec Hanson

Narrado por: Alec Hanson

The real estate game moves fast and mortgage professionals need to keep up. As more and more home buyers sidestep local professionals in favor of online services, mortgage professionals dependent on referrals can be left with no business in sight. Seasoned mortgage pros and those entering the business for the first time need these critical secrets to maximizing success and generating new loan opportunities.

Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn:

• How to build vital brand visibility online to generate influence in your community.
• Why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram so you don’t miss a lead.
• The 10-step checklist you need to get more quality online reviews.
• How to become a legendary lead master with proven systems designed to convert opportunities to sales!
• The entire road map on how to create an unforgettable customer experience from the first call.

Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility in easy steps. With these smart solutions, your traditional sales business will thrive in the new real estate landscape.

©2020 Alec Hanson (P)2020 Alec Hanson

MLO must read whether you’re one year or 20 years into your career.

This book is packed with tactical (free and cost effective) things loan officers can do and implement today. I am looking forward to seeing the results of the strategies outlined in this book.

Fantastic resource!

I am returning to the mortgage industry after nearly 7 years away from originations, this time as a commission only MLO. Alec provides so many great ideas for generating business and cutting down the time to success. Will be revisiting this frequently!

Alec knows his stuff

I listened to this book more than once, It is an excellent resource & guide.

LO-ved it!

Lots of great ideas and information in here! Alec speaks the truth...you need to be adaptable and changing to what borrowers in 2020 and beyond demand of loan officers. So many take aways to implement.

Lots of value

Pack with great ideas, gimmicks, processes and concepts! Ton of value!! Every LO needs to read this book!

MLO = MUST READ

If you are a Residential Mortgage Loan Officer and not consistently producing 5 new loans every month, STOP what you are doing and buy this book. Alec Hanson combines a visionary strategic plan for a successful career in Mortgage Origination with actionable/easy to follow tactics. I guarantee your business will explode if you take this book seriously.

Mark Hammond - 28 year Mortgage Banker

New or Seasoned—A Must Read Either Way

There is a ton of useful information in this book not only for those that have been in the game for a while and are trying to pivot, but also as a guide for those that are brand new to the industry and looking to grow.

VERY happy I listened to it!