Big Little Legends

How Everyday Leaders Build Irresistible Brands

De: Gair Maxwell

Narrado por: Gair Maxwell

Without magic, it’s just marketing.

Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you’ll discover timeless secrets such as the Mona Lisa effect - an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible.

But here’s the secret: It’s not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results - and reveals how they did it. You’ll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a “Category of One” for decades to come.

You’ll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a “huggable” car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legends is jam-packed with reasons why every brand should discover, tell, and believe in their own story.

©2021 Gair Maxwell (P)2022 Gair Maxwell

The stories are gripping

I am a storyteller - Gair is the guru.
Gair's principle is undeniable and so riveting. The stories he tells around all of the examples that validate his thesis are entertaining and gripping. I listened to it straight through. If you are a marketing executive, entrepreneur, or a student of the subject, GET IT!

Outstanding story by a Master Story Teller

This is an outstanding book, by a really savvy marketing genius. In addition, the narrator makes the book very interesting and hard to stop listening to.

Everyone and Every Company Has a Valuable Story To Tell

An incredibly important reminder that customers, B2C and B2B, respond and connect with stories far more than deals and run of the mill marketing campaigns. Today everyone and every business has the ability to tell their story directly to their audience of customers, prospects, referral partners, influencers, and talent.

Best Marketing and Branding Book in the last while…

Big Little Legends, opens up your mind and gives you the insights of why and how… it is do-able magic but you have to understand how others before made it happen… you will not be disappointed in what is the most understandable branding, marketing and customer wow book in decades… hugs Jim

Great narration

One of the best branding books I ever came across. It was easy to understand and does an amazing job putting a concept so abstract into tangible actions.