Be the Go-To

How to Own Your Competitive Market, Charge More, and Have Customers Love You for It

De: Theresa M. Lina

Narrado por: Theresa M. Lina, John Lina

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand.

Theresa M. Lina will help you escape the commodity trap.

In Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed, pragmatic recipe for becoming your market’s Go-To brand, brought to life through fascinating, behind-the-scenes stories from the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.

Use her four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you, this entertaining and well-researched strategy playbook will help you develop your own plan for becoming the Go-To!

©2020 Theresa M. Lina (P)2023 Theresa M. Lina

Well done

I'm a fan of actor, John Lina, and was excited to learn that he would be pitching in some with the narration of this book. Theresa did a good job narrating as well. The book is well produced!

I learned a lot along the way.

Many nuggets of gold

I have 30+ years in enterprise sales and marketing. Theresa provides many nuggets of gold in her book. Non and marketers alike can benefit from her experience and methodology.