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Analysis of Geoffrey Moore's Crossing the Chasm
- Narrado por: Dwight Equitz
- Duración: 9 m
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Analysis of Geoffrey Moore's Crossing the Chasm
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Resumen del Editor
Please note: This is an analysis of Crossing the Chasm, not the original book.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.
Customers within a given market adopt new products at different points during their development....
Purchase this in-depth analysis to learn more.
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