
Alchemy
The Surprising Power of Ideas That Don't Make Sense
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast

Compra ahora por $14.52
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Rory Sutherland
-
De:
-
Rory Sutherland
Acerca de esta escucha
Random House presents the audiobook edition of Alchemy: The Surprising Power of Ideas That Don't Make Sense, written by Rory Sutherland.
To be brilliant, you have to be irrational.
Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.
In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.
Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly seven million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists.
©2019 Rory Sutherland (P)2019 Random House AudiobooksLos oyentes también disfrutaron...
-
Hacking the Unconscious
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 4 h y 39 m
- Grabación Original
-
General
-
Narración:
-
Historia
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
-
-
Don't bother if you listed to Alchemy
- De Dumitrita en 09-02-23
De: Rory Sutherland
-
Never Enough
- From Barista to Billionaire
- De: Andrew Wilkinson
- Narrado por: Luke Daniels
- Duración: 8 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.
-
-
Fire Your Ghostwriter
- De Leah C. Day en 08-22-24
De: Andrew Wilkinson
-
A New Way to Think
- Your Guide to Superior Management Effectiveness
- De: Roger L. Martin
- Narrado por: Stephen R. Thorne
- Duración: 7 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.
-
-
Okay… a lot of people culture from the early 2010’s
- De Thammy M. en 06-03-23
De: Roger L. Martin
-
Day Trading Attention
- How to Actually Build Brand and Sales in the New Social Media World
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 8 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
-
-
Absolutely Must Listen To
- De Anthony A. Luna en 06-01-24
De: Gary Vaynerchuk
-
The Essays of Warren Buffett
- Lessons for Corporate America, Fifth Edition
- De: Lawrence A. Cunningham, Warren E. Buffett
- Narrado por: Brennen Blotner
- Duración: 15 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
The fifth edition of The Essays of Warren Buffett: Lessons for Corporate America continues a 25-year tradition of collating Warren Buffett's philosophy in a historic collaboration between Mr. Buffett and Prof. Lawrence Cunningham. As the book Buffett autographs most, its popularity and longevity attest to the widespread appetite for this unique compilation of Mr. Buffett’s thoughts that is at once comprehensive, non-repetitive, and digestible.
-
-
Excellent content
- De JV en 11-08-23
De: Lawrence A. Cunningham, y otros
-
Thinking in Bets
- Making Smarter Decisions When You Don't Have All the Facts
- De: Annie Duke
- Narrado por: Annie Duke
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.
-
-
Wasn't For Me
- De ❤️One.Crazy&Cool.Family❤️ en 09-04-18
De: Annie Duke
-
Hacking the Unconscious
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 4 h y 39 m
- Grabación Original
-
General
-
Narración:
-
Historia
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
-
-
Don't bother if you listed to Alchemy
- De Dumitrita en 09-02-23
De: Rory Sutherland
-
Never Enough
- From Barista to Billionaire
- De: Andrew Wilkinson
- Narrado por: Luke Daniels
- Duración: 8 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.
-
-
Fire Your Ghostwriter
- De Leah C. Day en 08-22-24
De: Andrew Wilkinson
-
A New Way to Think
- Your Guide to Superior Management Effectiveness
- De: Roger L. Martin
- Narrado por: Stephen R. Thorne
- Duración: 7 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.
-
-
Okay… a lot of people culture from the early 2010’s
- De Thammy M. en 06-03-23
De: Roger L. Martin
-
Day Trading Attention
- How to Actually Build Brand and Sales in the New Social Media World
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 8 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
-
-
Absolutely Must Listen To
- De Anthony A. Luna en 06-01-24
De: Gary Vaynerchuk
-
The Essays of Warren Buffett
- Lessons for Corporate America, Fifth Edition
- De: Lawrence A. Cunningham, Warren E. Buffett
- Narrado por: Brennen Blotner
- Duración: 15 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
The fifth edition of The Essays of Warren Buffett: Lessons for Corporate America continues a 25-year tradition of collating Warren Buffett's philosophy in a historic collaboration between Mr. Buffett and Prof. Lawrence Cunningham. As the book Buffett autographs most, its popularity and longevity attest to the widespread appetite for this unique compilation of Mr. Buffett’s thoughts that is at once comprehensive, non-repetitive, and digestible.
-
-
Excellent content
- De JV en 11-08-23
De: Lawrence A. Cunningham, y otros
-
Thinking in Bets
- Making Smarter Decisions When You Don't Have All the Facts
- De: Annie Duke
- Narrado por: Annie Duke
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.
-
-
Wasn't For Me
- De ❤️One.Crazy&Cool.Family❤️ en 09-04-18
De: Annie Duke
-
Scary Smart
- The Future of Artificial Intelligence and How You Can Save Our World
- De: Mo Gawdat
- Narrado por: Mo Gawdat
- Duración: 11 h y 20 m
- Versión completa
-
General
-
Narración:
-
Historia
Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predicting outcomes and even use sensors to see around physical and virtual corners. So why does Intelligence frequently get it so wrong? The answer is us. Humans design the algorithms that define the way that AI works and the processed information reflects an imperfect world.
-
-
Nothing but fluff.
- De Anonymous User en 07-30-23
De: Mo Gawdat
-
The Art of Impossible
- A Peak Performance Primer
- De: Steven Kotler
- Narrado por: Fred Sanders
- Duración: 9 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Best-selling author and peak performance expert Steven Kotler decodes the secrets of those elite performers - athletes, artists, scientists, CEOs, and more - who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us. What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements?
-
-
The power of this book is IMMENSE. One of a kind.
- De TL en 01-23-21
De: Steven Kotler
-
The Almanack of Naval Ravikant
- A Guide to Wealth and Happiness
- De: Eric Jorgenson, Tim Ferriss
- Narrado por: Vikas Adam
- Duración: 4 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last 10 years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.
-
-
Narrator sucks
- De Dagarcia718 en 03-25-21
De: Eric Jorgenson, y otros
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
-
General
-
Narración:
-
Historia
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
-
One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
-
Switch
- How to Change Things When Change Is Hard
- De: Dan Heath, Chip Heath
- Narrado por: Charles Kahlenberg
- Duración: 7 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.
-
-
Even Better Than Made to Stick
- De Jeremy Devens en 02-24-10
De: Dan Heath, y otros
Edutainment at its best
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Amazing insight
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Time is running out for our kids
and we are sitting around discussing numbers
Perhaps reframing could solve some of our biggest global problems and allow us to actually start getting the planet fixed before we can't breathe the air.
Loved the ideas and have used many when the math just was not enough, many times, in the last twenty years as I was looking for solutions not a pat on the back.
People's livelihoods were at stake. Now it's our Kids lives we are deciding because we cannot see, past our own supieor intellects as the master of our minds.
Shame we value powerful ideas only when they appear logical, fact is, it's not the logical brain that gives us deep insight
and soon with AI this type of thinking is the only thing that will have any meaning and we hammer it out of most of our kids
Great book good stories
Consider the ideas, they have saved the companies I have worked for and with millions
And when the reward saves families and pays paychecks? Why not?
Take a challenge, try one suggestion it, may just save, your skin, your business, your friend or loved one, or we keep doing the same and we all know which ward that may lead to......
perhaps the only way to solve, the unsolvable
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
My nigga Rory Sutherland
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
great listen, great ideas
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
The author’s reading brings life to a great book.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Amazing
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Excellent book, couldn’t recommend enough
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Simply incredible
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Simply stunning - by the horse whisperers horse whisperer!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.