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Маверик. История успеха самой необычной компании в мире
- Рикардо Семлер. Ключевые идеи книги
- Narrado por: Ольга Ганкова
- Duración: 33 m
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Маверик. История успеха самой необычной компании в мире
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Resumen del Editor
В своей книге Маверик. История успеха самой необычной компании в мире Рикардо Семлер рассказывает об удивительном успехе своей фирмы. В 1993 году бразильская компания Semco внезапно увеличила доходы сразу на 600%, пока вся страна была погружена в глубокую рецессию. Автор анализирует, каким образом он достиг баланса между прибылью и улучшением жизни рабочих.
Semco была основана в 1950 годах Антонио Семлером, а в 1980-х перешла в управление к его сыну, Рикардо. Он модернизировал методы управления, расширил ассортимент, добавил сферу услуг, включая консультирование по вопросам окружающей среды, управление объектами, брокерскую деятельность и аудит. Компания сотрудничала с разными партнерами и разработала уникальную демократичную модель совместной работы, которая сделала Semco успешной.
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