Selling with Authentic Persuasion

Transform from Order Taker to Quota Breaker

By: Jason Cutter

Narrated by: Jason Cutter

Are you in sales, but struggling to make quota? Did you just take a sales job out of desperation, but don’t think it’s the right career for you? Do you worry people will perceive you as pushy or dishonest?

Selling with authentic persuasion will remove all the stress and anxiety you feel about selling so you can focus on what’s really important - your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and winning customers’ trust will not only lead to happy and repeat customers, but transform you from order taker to quota breaker.

After years of managing and training salespeople, Jason found the fundamental problem people have in sales is acting only as order takers. Let him teach you how to transform yourself into a model salesperson who inspires trust through integrity and authenticity.

In Selling with Authentic Persuasion, you will learn how to:

• Determine whether you are acting like an order taker
• Analyze and overcome your objections and fears
• Focus on the true reasons for selling
• Acknowledge and cultivate your strengths
• Use the power of persuasion
• Follow a proven sales process
• Sell like a professional
• Avoid the common mistakes that get in the way of sales success

It’s time to put aside your self-limiting beliefs and bask in how good it feels to help people through sales. Get ready to celebrate and enjoy your new or transformed sales career.

©2020 Jason Cutter (P)2020 Jason Cutter

Solid listen

Got a little skill and looking to get better? Looking to refine the tools in your toolbox and become more resourceful? Really enjoyed this. Can tell the author has been involved and developing his skillsets. Big takeaways: Reverse or question better; excuses vs execution; and overall techniques and tactics to become a better communicator.

Read Twice

I loved Jason's refreshing new aged approach to sales. Countless golden nuggets. Take notes! Learned so much more the second time I read it. I did hire Jason to work with my sales team and he was magnificent. Jason is inspiring and keeps it Authentic. Love his work.

Big fan

The title is truth! “Authentic” “persuasion”
It gets to the heart of focusing on helping people help themselves. It goes way beyond trying to make sales, or a “quota” as the author suggests. It delves deep into leading with heart and being real.
I enjoyed the stories throughout and recommend the read to anyone who is in or around sales or sales teams....

More Than a "Sales Book", It's a Performance Manua

I've just finished listening to the audio book version of "Selling With Authentic Persuasion" by Jason Cutter. I'm not a "salesperson". At least that is what I've thought before "reading" this book. Jason dispells this notion by addressing the premise both emotionally and with sales competencies. Early chapters address the "why" of our "not a salesperson" thoughts and encourages us to explore our "why" for doing what we do. The rest of the book is a deep-dive into the sales process. Rest assured, Jason does not provide a "sales process" as is typical of sales training. He gives detailed and solid instruction on building relationships, believing in our product, service, and selves (mindset), and moving our prospects through a persuasive journey to "yes". Thus we transform from order-taker to quota-breaker! Jason helps us "regular folk" (not full-time salespeople) - business owners, leaders in organizations, and even family members - understand and implement persuasive techniques. He also provides a lot for experienced, full-time sales professionals who think they know all they need to know about selling that can help them uplevel their results to greater success. My goal here: to persuade you to get this book!