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Ron is an Internet marketing consultant, trainer, columnist, and owner of Symetri Internet Marketing, which provides strategic consulting and Internet marketing solutions for medium to large organizations. Ron has served as president and key Internet strategist since its inception in 1998. He has provided consulting services for companies like Sealy, Inc. as well as Broyhill Furniture, Kimberly Clark Healthcare, Wachovia, Shaw Industries, and Kayser Roth.
Ron has been an avid proponent of the search engine marketing industry by hosting and speaking at industry seminars and conferences. Ron’s 18 years’ of experience working with clients and traditional advertising agencies around the country make him one of the industry’s leading authorities on Internet marketing strategy.
Prior to Symetri, Ron served as director for MCI, where he led market strategy and execution of web-based initiatives for many of MCI’s clients, including Macy’s, Brook Brothers, Crutchfield, and Nieman Marcus. Ron was also a consultant on MCI’s branding campaign, Gramercy Press, and launched subbrands internetMCI and emailMCI.
Ron has served on the board of directors for SEMPO (Search Engine Marketing Professional Organization) and as one of its officers from 2008 through 2010. He is also one of the authors for the SEMPO Institute Insider’s Guide and advanced courses on the topic of keyword research.
Ron is currently a columnist for ClickZ and Search Engine Watch.
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