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Rob Basso is an everyday entrepreneur with a mission, no a passion, to help small businesses navigate their way to success. From the time he was in college, Rob has been involved in many business ventures, including an ice cream truck route in a highly competitive and contested area of Long Island.
As the owner of the New York region’s largest independent payroll processing firm, Advantage Payroll Services (www.liadvantage.com), he has interacted with thousands of business owners from virtually all business sectors. With over 2,000 clients, he has his finger on the pulse of small business and has gained a wealth of knowledge about small business operations and growth. He is now sharing his insights with start up business owners, business executives and entrepreneurs. Recently he co-founded a national bank and has invested in multiple entertainment industry projects. By taking risks and developing creative concepts he has built a reputation as a successful entrepreneur who is committed to assisting others seek and achieve their American dream.
Rob is the creator of BassoOnBusiness.com where he shares his experiences and those of other successful business people with a community of aspiring entrepreneurs. The community he has built is focused on inspiring the American entrepreneurial spirit. He has created a destination where business owners can get important tools, strategies and real world information that is vital to success.
Rob is the executive producer and host of a unique web business video program geared towards assisting small businesses in overcoming challenges. Each program is brought into the real world through “Working Lunch with Rob,” a monthly event where the new episodes of Basso On Business are premiered. The business owners and executives who attend offer their advice and solutions of their own. This empowers and motivates all attendees to implement positive changes in their organizations.
Rob is a respected small business expert and sought-after speaker who is regularly called upon by the regional and national media to comment on small business-related issues and trends. Rob is a frequent contributor on Fox News, Fox Business and other national news programs. He has been interviewed by Entrepreneur and Time magazines, and contributes blogs to American Express OPEN Forum and the New York Enterprise Report. He is frequently interviewed by leading newspapers including Newsday, The New York Times and Long Island Business News. He has appeared in national Associated Press, Forbes.com, MSN.com and Bnet.com stories. He is also a frequent guest on radio programs across the nation and was recently a guest on the Sean Hannity Show.
Join the conversation at BassoOnBusiness.com.
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