Ric Merrifield
AUTHOR

Ric Merrifield

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Ric Merrifield spent nearly 15 years in various consulting roles helping organizations define and achieve their goals. Since joining Microsoft, he has spent more than 10,000 hours as a business architect and filed twelve patent applications all with the goal of helping companies rethink their operating models and get out of the "how" trap described in the chapters of his book Rethink. Visit http://www.rethinkbook.com for more information about the book. He also coauthored "The Next Revolution in Productivity" for Harvard Business Review on how organizations can rethink operating models before making major technology changes. Merrifield lives in Seattle with his son George and is an active leader in the cub scouts. He is an alumnus of Georgetown University in Washington, D.C., and Lakeside School in Seattle. Ric is has rowed competitively for over 20 years, he was an Eagle Scout, and enjoys catching Dungeness crab by hand at low tide.
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