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Deirdre K. Breakenridge is Chief Executive Officer of Pure Performance Communications, a strategic communications, media and technology consulting firm in the New York Metro area. A 30+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies.
As a seven-time published author and entrepreneur, Breakenridge travels worldwide, speaking to corporations and associations and training executives to ignite engagement and lead pressing discussions in the changing media landscape. She focuses on the integration of public relations, marketing, and social media and how emotional intelligence helps to create loyalty and advocacy.. She is an avid blogger at PR Strategies (www.deirdrebreakenridge.com).
In addition to her new book Answers for Ethical Marketers, her other titles include Answers for Modern Communicators, Social Media and Public Relations: Eight New Practices for the PR Professional, Putting the Public Back in Public Relations; PR 2.0 New Media, New Tools, New Audiences and The New PR Toolkit.
Breakenridge has also co-authored a children's book to bring feelings and values back into the home. A Whisper from Noelle was published after the tragic loss of her step-daughter. She and her husband, Mark Skrobola, are on a global mission to remind parents to tune into the signals at home (the verbal and non-verbal communication) from their children and to take the time to explore feelings together.
As an adjunct professor, Breakenridge taught online for about 15 years. Her courses included PR and social media for NYU SPS, UMASS at Amherst Journalism Department and a Rutgers University’s PR Certificate course. She is a LinkedIn Learning Instructor with eight video courses on Public Relations Foundations Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning and Competitive Analysis. Breakenridge also develops courses for the FEEL Academy to help business professionals to face (F)ears, engage with (E)mpathy, live with (E)thics and unleash the (L)ove for their mission.
Breakenridge is the host of a podcast, Women Worldwide, interviewing women around the globe who are encouraged to share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide is in its sixth year and has reached almost 2 million downloads.
NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey in 2015. She also joined the ranks of the Top 250 Women Leaders published by Richtopia from 2016 through 2019, and she is among the top 100 PR Influencers according to BuzzSumo in 2020.
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