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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
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The Choice Factory
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Publisher's summary
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
The Choice Factory is entertaining and highly accessible with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson, and Mark Earls.
From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioral economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
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Story4.5 out of 5 stars 3,486
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 71
-
Performance4.5 out of 5 stars 62
-
Story4.5 out of 5 stars 63
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 114
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 100
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 772
-
Performance4 out of 5 stars 515
-
Story4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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5 out of 5 stars
-
Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 446
-
Performance4 out of 5 stars 388
-
Story4 out of 5 stars 387
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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2 out of 5 stars
-
Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
-
Outnumbered
- Exploring the Algorithms That Control Our Lives
- By: David Sumpter
- Narrated by: David West
- Length: 8 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 30
-
Performance4.5 out of 5 stars 25
-
Story4.5 out of 5 stars 25
Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?
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4 out of 5 stars
-
A good reality check for "Cambridge Hyperbolitica"
- By Haggai Elkayam on 08-06-18
By: David Sumpter
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 111
-
Performance4 out of 5 stars 89
-
Story4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
-
YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall3.5 out of 5 stars 155
-
Performance4 out of 5 stars 56
-
Story4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
-
Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
-
The Language of Trust
- By: Michael Maslansky
- Narrated by: Michael Maslansky
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 67
-
Performance4.5 out of 5 stars 54
-
Story4.5 out of 5 stars 54
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
-
5 out of 5 stars
-
Are you communicating or just talking?
- By Shawn on 11-08-10
-
Super Crunchers
- Why Thinking-by-Numbers Is the New Way to Be Smart
- By: Ian Ayres
- Narrated by: Michael Kramer
- Length: 7 hrs and 34 mins
- Unabridged
-
Overall4 out of 5 stars 850
-
Performance4.5 out of 5 stars 273
-
Story4 out of 5 stars 275
Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.
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5 out of 5 stars
-
Great book on
- By Jon on 01-31-08
By: Ian Ayres
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 62
-
Performance4.5 out of 5 stars 51
-
Story4.5 out of 5 stars 51
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
5 out of 5 stars
-
very insightful...
- By Damien Baldwin on 08-19-15
By: Frans Johansson
-
The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,665
-
Performance4.5 out of 5 stars 998
-
Story4.5 out of 5 stars 988
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
-
3 out of 5 stars
-
Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
-
Sway
- The Irresistible Pull of Irrational Behavior
- By: Rom Brafman, Ori Brafman
- Narrated by: John Apicella
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 773
-
Performance4.5 out of 5 stars 498
-
Story4 out of 5 stars 496
A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
-
3 out of 5 stars
-
Disappointing book
- By Martin Proulx on 12-10-08
By: Rom Brafman, and others
-
The Halo Effect
- ...and the 8 Other Business Delusions That Deceive Managers
- By: Phil Rosenzweig
- Narrated by: Jim Manchester
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 275
-
Performance4.5 out of 5 stars 209
-
Story4 out of 5 stars 214
Much of our business thinking is shaped by delusions that distort our understanding of the real reasons for a company's performance. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude the opposite. In fact, little may have changed.
-
5 out of 5 stars
-
slow start
- By michael on 01-03-10
By: Phil Rosenzweig
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
-
Performance4.5 out of 5 stars 95
-
Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
Focus
- Use Different Ways of Seeing the World for Success and Influence
- By: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD
- Narrated by: Karen Saltus
- Length: 7 hrs and 20 mins
- Unabridged
-
Overall4 out of 5 stars 74
-
Performance4 out of 5 stars 61
-
Story4 out of 5 stars 60
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
-
1 out of 5 stars
-
Pain / Pleasure
- By Serena K. on 02-13-17
By: Heidi Grant Halvorson Ph.D., and others
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- 16½ Psychological Biases That Influence What We Buy
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Overall4 out of 5 stars 17
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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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Where is the accompanying PDF? It is not in the audible app!
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Decoded (2nd Edition)
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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2 out of 5 stars
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Great content but no pdf that is vital to this audiobook
- By Vinay on 04-02-24
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- By: Luke Sullivan, Edward Boches
- Narrated by: Scott R. Pollak
- Length: 13 hrs and 51 mins
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Overall5 out of 5 stars 33
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Performance5 out of 5 stars 27
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The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
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5 out of 5 stars
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New to sales, marketing, corporate America? There is value in this book.
- By Alex K on 07-03-23
By: Luke Sullivan, and others
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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3 out of 5 stars
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Good ideas, but felt like a collection of tweets
- By J. Cabral on 03-02-24
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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Overall4.5 out of 5 stars 1,541
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Performance5 out of 5 stars 1,333
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Story4.5 out of 5 stars 1,328
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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5 out of 5 stars
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One of the best books I’ve read
- By anon. on 07-23-19
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You Have More Influence Than You Think
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Overall4.5 out of 5 stars 57
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If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have for how our words, actions, and even our mere presence affect other people. In You Have More Influence Than You Think, social psychologist Vanessa Bohns draws from her original research to illustrate why we fail to recognize the influence we have, and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power.
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5 out of 5 stars
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I got what was needed
- By Purdy on 10-24-21
By: Vanessa Bohns
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The Illusion of Choice
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Overall4 out of 5 stars 17
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Performance4 out of 5 stars 13
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Story4 out of 5 stars 13
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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3 out of 5 stars
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Where is the accompanying PDF? It is not in the audible app!
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2 out of 5 stars
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5 out of 5 stars
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New to sales, marketing, corporate America? There is value in this book.
- By Alex K on 07-03-23
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3 out of 5 stars
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Good ideas, but felt like a collection of tweets
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5 out of 5 stars
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One of the best books I’ve read
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I got what was needed
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Psyched Up
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Overall4 out of 5 stars 155
-
Performance4.5 out of 5 stars 132
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Story4 out of 5 stars 133
In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to deliver a solid performance when it's their turn to shine.
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5 out of 5 stars
-
Fun to follow, easy to remember stories/techniques
- By Rob Humes on 06-24-17
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-
Why We Buy, Updated and Revised Edition
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-
Performance4 out of 5 stars 263
-
Story4 out of 5 stars 259
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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1 out of 5 stars
-
Author has knowledge but poor writing skills
- By Nidhi on 06-25-11
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-
Blindsight
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- By: Matt Johnson PhD, Prince Ghuman
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- Length: 8 hrs and 59 mins
- Unabridged
-
Overall4.5 out of 5 stars 40
-
Performance4.5 out of 5 stars 35
-
Story5 out of 5 stars 33
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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5 out of 5 stars
-
Required Reading!
- By Amazon Customer on 08-11-20
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Marketing 4.0
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- Unabridged
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Overall4.5 out of 5 stars 125
-
Performance4.5 out of 5 stars 98
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Story4.5 out of 5 stars 98
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
-
exceptional
- By mathew chandy on 09-10-19
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The Influential Mind
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- By: Tali Sharot
- Narrated by: Xe Sands
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- Unabridged
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Overall4.5 out of 5 stars 436
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Performance4.5 out of 5 stars 381
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Story4.5 out of 5 stars 379
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.
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2 out of 5 stars
-
Disappointing
- By T. Moore on 09-28-17
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The Innovation Delusion
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- By: Lee Vinsel, Andrew L. Russell
- Narrated by: Rob Shapiro
- Length: 8 hrs and 27 mins
- Unabridged
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Overall4.5 out of 5 stars 45
-
Performance4.5 out of 5 stars 41
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Story4.5 out of 5 stars 41
It’s hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it’s genuinely a new invention or just a new toothbrush. But in this manifesto on the state of American work, historians of technology Lee Vinsel and Andrew L. Russell argue that our way of thinking about and pursuing innovation has made us poorer, less safe, and — ironically — less innovative. Drawing on years of original research and reporting, The Innovation Delusion shows how the ideology of change for its own sake has proved a disaster.
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2 out of 5 stars
-
Good ideas, but one-sided and lacking insights
- By James S. on 01-24-21
By: Lee Vinsel, and others
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Unstuck
- Your Guide to the Seven-Stage Journey out of Depression
- By: James S. Gordon
- Narrated by: Fred Sanders
- Length: 13 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 18
-
Performance4.5 out of 5 stars 13
-
Story4.5 out of 5 stars 15
Despite the billions spent on prescription anti-depressant drugs and psychotherapy, people everywhere continue to grapple with depression. James Gordon, one of the nation's most respected psychiatrists, now offers a practical and effective way to get unstuck. Drawing on 40 years of pioneering work, Unstuck is Gordon's seven-stage program for relief through food and nutritional supplements, Chinese medicine; movement, exercise, and dance; psychotherapy, meditation, and guided imagery; and spiritual practice.
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4 out of 5 stars
-
Overview for nonprescription options
- By K.L.K.W on 01-15-23
By: James S. Gordon
-
Silent Agreements
- How to Free Your Relationships of Unspoken Expectations
- By: Linda D. Anderson, Sonia R. Banks, Michele L. Owens
- Narrated by: Bahni Turpin
- Length: 6 hrs and 41 mins
- Unabridged
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Overall4 out of 5 stars 16
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Performance4 out of 5 stars 13
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Story4 out of 5 stars 13
If you have relationships, you've likely been part of silent agreements. Silent agreements are the implicit "rules" of your relationships that arise from unspoken beliefs and expectations that both parties hold, stemming from your earliest experiences and reinforced as you mature. They can sound something like "the person who makes more money should pay for the dates," or "my boss doesn't offer me a raise, and he knows I won't ask for one". These agreements can hinder your relationships, remaining undiscussed due to fear, aversion to conflict, feelings of obligation, or guilt.
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4 out of 5 stars
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Example Stories
- By Deborah Miller on 05-31-23
By: Linda D. Anderson, and others
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The Learning Game
- Teaching Kids to Think for Themselves, Embrace Challenge, and Love Learning
- By: Ana Lorena Fábrega
- Narrated by: Ana Lorena Fábrega
- Length: 4 hrs and 30 mins
- Unabridged
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Overall5 out of 5 stars 15
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Performance5 out of 5 stars 11
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Story5 out of 5 stars 11
We trust the school system to prepare our kids for the future. We get excited when they get good grades, or disappointed if they don’t. But we rarely stop to question whether school is teaching our children the right things in the right way.
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5 out of 5 stars
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Every parent & educator must read!
- By A.D. on 11-07-23
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Ignore Everybody
- And 39 Other Keys to Creativity
- By: Hugh MacLeod
- Narrated by: William Dufris
- Length: 2 hrs
- Unabridged
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Overall3.5 out of 5 stars 199
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Performance4 out of 5 stars 148
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Story4 out of 5 stars 148
When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world?
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1 out of 5 stars
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Ignore this book !
- By Tim on 08-03-09
By: Hugh MacLeod
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Happiness Is a Choice You Make
- Lessons from a Year Among the Oldest Old
- By: John Leland
- Narrated by: Robert Petkoff
- Length: 6 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 228
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Performance4.5 out of 5 stars 201
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Story4.5 out of 5 stars 200
In 2015, the award-winning New York Times journalist John Leland set out to meet some of the city's oldest inhabitants for a series on America's fastest-growing age group: those over 85. Leland was at a crossroads in his own life. His marriage had fallen apart, and, at 55, he was alone for the first time. He was also caring for his elderly mother, whose main desire was to die. He understood aging, like many of us do, as nothing more than the relentless deterioration of body, mind, and quality of life.
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5 out of 5 stars
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Substantive and inspiring
- By Lili on 02-19-18
By: John Leland
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 2,059
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Performance4.5 out of 5 stars 1,702
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Story4.5 out of 5 stars 1,682
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
By: Al Ries, and others
What listeners say about The Choice Factory
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mohamed Anwar
- 01-20-20
Concise & Precise!
Loved it. the book, unlike many, could be actually been much longer but the author thankfully made a killer job in making these "best practices" ultra practical. loved how how he specified "how to use this..." throughout the book!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Fritz Hagedorn
- 09-10-20
Top 5 business book!
Top five business book I have ever listened to. Highly entertaining, professional and practical... and as a result, highly recommended!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dale
- 12-14-19
Great Content
This is a fantastic resource for the soloprenuer! Add this book to your library and revisit for a profitable refresher.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- dc
- 01-13-19
Great Book
Really enjoyed the book. Great stories and research. Took a lot of notes! Would recommend to anyone interested in marketing.
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