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Strangers to Superfans: A Marketing Guide to the Reader Journey
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Publisher's summary
From the author of Let's Get Digital and Let's Get Visible, this audiobook will change how you think about marketing. Strangers to Superfans puts you in the shoes of your ideal readers, and forces you to view your marketing from their perspective.
- Learn the five stages in the Reader Journey.
- Identify where your blockages are and how to fix them.
- Optimize each stage to increase conversion.
- Boost sales by making the process more friction-less.
- Build an army of passionate readers who do the selling for you.
It's not enough to know who your ideal readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the buy button. And it's crucial to determine why they liked your book enough to finish it...but not sufficiently to recommend it to their friends.
The Reader Journey is a new marketing paradigm that maps out the journey your ideal readers take in their transformation from strangers to superfans.
Table of contents
Part I: A New Paradigm - The Reader Journey
- The New Marketing
- Defining Your Ideal Reader
- The Importance of Granular Targeting
- Buyer Personas & the Stages of Selling
Part II: Reader Roadblocks
- The Discoverability Myth
- Visibility Chokepoints
- Consideration Distraction
- Purchase Pains
- Advocacy Issues
Part III: Optimizing the Reader Journey
- The Escalating Challenge of Conversion
- Getting Discovered
- Increasing Visibility
- Browsers to Buyers: How To Make a Product Page Convert
- DNF to OMG
- Handing out Megaphones
Part IV: The Failure Matrix
- Locating Failure Points
- Discovery Fail
- Visibility Fail
- Consideration Fail
- Purchase Fail
- Advocacy Fail
Part V: Solve in Reverse
- Why We Work Backwards
- The Product
- The Presentation
- The Promotion
- The Superfan Factory
Critic reviews
"Incredible! A must-read for serious indie authors." (Sarra Cannon, best-selling author of The Shadow Demons Saga.)
"David Gaughran is an idiot. People are charging thousands for courses that don't come close to the value the savvy author will get from this book. I can't explain how a man with his incredible level of business acumen isn't charging more, I can only assume he did something terrible in a past life and he's now trying to atone for it." (Caimh McDonnell, best-selling author of A Man With One of Those Faces.)
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Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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The Book You Were Born to Write
- Everything You Need to (Finally) Get Your Wisdom onto the Page and into the World
- By: Kelly Notaras
- Narrated by: Kelly Notaras
- Length: 7 hrs and 40 mins
- Unabridged
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Overall5 out of 5 stars 52
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Performance5 out of 5 stars 42
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Story5 out of 5 stars 42
A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life.
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5 out of 5 stars
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Both Funny and Informative
- By Emily C. Maher on 02-15-21
By: Kelly Notaras
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Can't Hurt Me
- Master Your Mind and Defy the Odds
- By: David Goggins
- Narrated by: David Goggins, Adam Skolnick
- Length: 13 hrs and 37 mins
- Unabridged
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Overall5 out of 5 stars 198,734
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Performance5 out of 5 stars 175,442
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Story5 out of 5 stars 174,843
For David Goggins, childhood was a nightmare--poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force tactical air controller, he went on to set records in numerous endurance events.
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3 out of 5 stars
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Opting for the book instead
- By S David on 12-24-18
By: David Goggins
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The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 40,413
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Performance4.5 out of 5 stars 33,417
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Story4.5 out of 5 stars 32,998
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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5 out of 5 stars
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The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 3,530
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Performance5 out of 5 stars 3,040
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Story5 out of 5 stars 3,024
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
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Overall4.5 out of 5 stars 5,745
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Performance5 out of 5 stars 5,057
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Story4.5 out of 5 stars 5,014
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
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Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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The 5 Second Rule
- Transform your Life, Work, and Confidence with Everyday Courage
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 7 hrs and 35 mins
- Unabridged
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Overall4.5 out of 5 stars 51,020
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Performance4.5 out of 5 stars 44,394
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Story4.5 out of 5 stars 44,057
How to enrich your life and destroy doubt in five seconds. Throughout your life, you've had parents, coaches, teachers, friends, and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?
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3 out of 5 stars
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I turned it off after an hour.
- By Zac on 04-08-17
By: Mel Robbins
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Maybe You Should Talk to Someone
- A Therapist, HER Therapist, and Our Lives Revealed
- By: Lori Gottlieb
- Narrated by: Brittany Pressley
- Length: 14 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 42,641
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Performance5 out of 5 stars 37,536
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Story4.5 out of 5 stars 37,399
One day, Lori Gottlieb is a therapist who helps patients in her Los Angeles practice. The next, a crisis causes her world to come crashing down. Enter Wendell, the quirky but seasoned therapist in whose office she suddenly lands. With his balding head, cardigan, and khakis, he seems to have come straight from Therapist Central Casting. Yet he will turn out to be anything but.
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2 out of 5 stars
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It was like a hallmark movie being waterboarded into my ears for 15 hours
- By Amazon Customer on 10-01-19
By: Lori Gottlieb
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How to Train Your Mind
- Exploring the Productivity Benefits of Meditation
- By: Chris Bailey
- Narrated by: Chris Bailey
- Length: 3 hrs and 18 mins
- Original Recording
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Overall4.5 out of 5 stars 8,195
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Performance4.5 out of 5 stars 6,950
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Story4.5 out of 5 stars 6,889
Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.
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4 out of 5 stars
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Started Listening By Accident
- By T.D.Willis on 01-17-21
By: Chris Bailey
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 3,102
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Performance4.5 out of 5 stars 2,599
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Story5 out of 5 stars 2,564
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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A Quiet Life in 7 Steps
- By: Susan Cain
- Narrated by: Susan Cain
- Length: 4 hrs and 38 mins
- Original Recording
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Overall4.5 out of 5 stars 498
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Performance4.5 out of 5 stars 477
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Story4.5 out of 5 stars 477
In a world of distraction, overcommitment, and often overwhelming social expectations, are you craving depth, meaning, and true connection? Join Susan Cain, an international best-selling author on the power of introverts who will help you tune out all of your everyday stresses and conflicts and tune into living a Quiet Life. In seven steps, Susan will show you exactly how to lead your own Quiet Life. She’ll help you connect with the part of yourself that’s drawn to the quiet, the deep, the beautiful, and the kind.
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5 out of 5 stars
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A great reminder to once again listen to our inner voice…
- By Amazon Customer on 01-14-24
By: Susan Cain
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Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
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Overall5 out of 5 stars 2,420
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Performance5 out of 5 stars 2,031
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Story5 out of 5 stars 2,015
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
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This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
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How to Say It: Words That Make a Difference
- By: Allison Friederichs Atkison, The Great Courses
- Narrated by: Allison Friederichs Atkison
- Length: 4 hrs and 44 mins
- Original Recording
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Overall4.5 out of 5 stars 1,472
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Performance4.5 out of 5 stars 1,264
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Story4 out of 5 stars 1,244
Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
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2 out of 5 stars
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Meh. Glad I didn't pay for it.
- By Paula on 07-23-22
By: Allison Friederichs Atkison, and others
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The Art of Extraordinary Confidence
- Your Ultimate Path to Love, Wealth, and Freedom
- By: Dr. Aziz Gazipura PsyD
- Narrated by: Dr. Aziz Gazipura
- Length: 13 hrs and 20 mins
- Unabridged
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Overall4.5 out of 5 stars 1,249
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Performance4.5 out of 5 stars 1,106
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Story4.5 out of 5 stars 1,103
Confidence is the doorway to success in all areas of life. Whether you want to excel in your career, triple your income, create an amazing relationship, or just feel happy and satisfied with who you are, self-confidence is essential. In this inspiring and liberating book, Dr. Aziz slices through each obstacle on the path towards ever-increasing confidence.
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5 out of 5 stars
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Finally! This book really is life changing!
- By Brianne on 05-05-17
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How to Be a 3% Man
- By: Corey Wayne
- Narrated by: Corey Wayne
- Length: 7 hrs and 33 mins
- Unabridged
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Overall4.5 out of 5 stars 14,630
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Performance4.5 out of 5 stars 12,071
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Story4.5 out of 5 stars 11,965
My book covers both the dating world and long-term relationships. You will learn how to meet and date the type of women you've always dreamed of. The best part is you can do this while remaining who you truly are inside. The book teaches you how to create sexual attraction in women and get women to chase and pursue you! It takes you step by step with easy-to-follow instructions. You will be able to meet women anytime, anyplace, and anywhere. This will give you choice with women.
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5 out of 5 stars
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3% MAN
- By Anonymous User on 07-07-17
By: Corey Wayne
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How to Release Anxiety
- By: Gabrielle Bernstein
- Narrated by: Gabrielle Bernstein
- Length: 1 hr and 29 mins
- Original Recording
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Overall4.5 out of 5 stars 850
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Performance4.5 out of 5 stars 744
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Story4.5 out of 5 stars 735
It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
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1 out of 5 stars
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Not my thing, but one good point
- By Scott on 10-22-22
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The Gift of Fear
- Survival Signals That Protect Us from Violence
- By: Gavin de Becker
- Narrated by: Gavin de Becker
- Length: 12 hrs and 50 mins
- Unabridged
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Overall5 out of 5 stars 1,601
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Performance5 out of 5 stars 1,395
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Story5 out of 5 stars 1,386
These days, no one in America feels immune to violence. But now, in this extraordinary, groundbreaking book, the nation's leading expert on predicting violent behavior unlocks the puzzle of human violence and shows that, like every creature on earth, we have within us the ability to predict the harm others might do us and get out of its way. Contrary to popular myth, human violence almost always has a discernible motive and is preceded by clear warning signs.
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2 out of 5 stars
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Decent book severely undermined by last chapter.
- By zachary on 11-01-22
By: Gavin de Becker
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Overall5 out of 5 stars 18,781
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Performance5 out of 5 stars 16,160
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Story5 out of 5 stars 16,020
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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5 out of 5 stars
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
What listeners say about Strangers to Superfans: A Marketing Guide to the Reader Journey
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- K M Kaufman
- 07-30-20
So Helpful!
this is a treasure trove of information. thank you for taking the time to write this book. I plan to implement some of the ideas I found here.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Barbara J Wagner
- 04-01-23
What a guide! Filled with information!
This book was literally a roadmap to success. I’m super excited to use the multitude of strategies to launch a successful career as a writer. Thank you.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Bonnie Lacy
- 05-29-21
Gonna read the ebook version
It’s that good. From back matter to ads to stats. It’s all there. Yes. Gonna read the ebook, too!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 04-08-21
Excellent advice!
I’d really hoped to find more non-fiction audiobooks by David Gaughran, because his industry advice is always on point.
Strangers to Superfans didn’t disappoint.
There are so many gold nuggets in this, that I had many face palm moments because they were spot on, and I’m kicking myself for not having listened/read it before.
More audiobooks please!
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