We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Buyology Audiobook

Buyology: Truth and Lies About Why We Buy

Regular Price:$26.60
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
  • Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.
  • Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.
  • Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.
  • Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest.
  • "Cool" brands, like iPods, trigger our mating instincts.

    The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.

    Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

    ©2008 Martin Lindstrom; (P)2008 Random House Audio

  • What Members Say

    Average Customer Rating

    3.9 (452 )
    5 star
     (173)
    4 star
     (126)
    3 star
     (93)
    2 star
     (40)
    1 star
     (20)
    Overall
    4.1 (199 )
    5 star
     (92)
    4 star
     (58)
    3 star
     (34)
    2 star
     (12)
    1 star
     (3)
    Story
    4.1 (199 )
    5 star
     (86)
    4 star
     (61)
    3 star
     (34)
    2 star
     (13)
    1 star
     (5)
    Performance
    Sort by:
    •  
      Roseann Gillespie 04-22-17 Member Since 2016
      HELPFUL VOTES
      44
      ratings
      REVIEWS
      8
      4
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      "Very enjoyable"

      I enjoyed the hard science behind this book and the no nonsense layout. The only thing is, he's so spot on that some of his predictions have already come true making it seem a little dated already.

      0 of 0 people found this review helpful
    •  
      H3Johnson CONYERS, GA, US 03-07-17
      H3Johnson CONYERS, GA, US 03-07-17 Member Since 2016
      ratings
      REVIEWS
      4
      4
      Overall
      Performance
      Story
      "Highly recommended."

      It is important to understand how marketing works in a society that is so connected through social media and the internet. We only use a very small percentage of our intelligence while the great majority is programmed. Yes I said it programmed. This happens to people un aware and we wonder why we make the decisions we make. Maybe we are not making the decision instead we are told what to do. That's what this book explains.

      0 of 0 people found this review helpful
    •  
      Brian 08-31-16
      Brian 08-31-16 Member Since 2016
      ratings
      REVIEWS
      5
      2
      Overall
      Performance
      Story
      "very good read"

      I would look forward to a follow up, to see if predictions are correct..

      0 of 0 people found this review helpful
    •  
      Randy Mountain Home, ID, United States 05-24-16
      Randy Mountain Home, ID, United States 05-24-16 Member Since 2016

      I like SciFi, I enjoy programing, website design, marketing, industrial art, ceramics, music, and listening to books.

      ratings
      REVIEWS
      60
      9
      Overall
      Performance
      Story
      "A Marketing Powerhouse of information"

      A Marketing Powerhouse of information worth every minute of time spent listening. Gain a better understanding of yourself as well as your customers.

      0 of 0 people found this review helpful
    •  
      macblond 09-28-15
      macblond 09-28-15
      ratings
      REVIEWS
      1
      1
      Overall
      Performance
      Story
      "Great narration and storyline"

      Good for people in the marketing business, it keeps you hooked from the first minute until the very end. Not exactly ground breaking but filled with interesting real life facts.

      0 of 0 people found this review helpful
    •  
      John VISALIA, CA, United States 07-30-15
      John VISALIA, CA, United States 07-30-15
      ratings
      REVIEWS
      39
      5
      Overall
      Performance
      Story
      "Great read about marketing and buying behavior"

      Worth the time to read this. I love books that challenge conventional thinking. Martin Lindstrom does a great job.

      0 of 0 people found this review helpful
    •  
      darknight 05-08-15
      darknight 05-08-15 Member Since 2013
      ratings
      REVIEWS
      4
      1
      Overall
      Performance
      Story
      "Make your gfs and wives read this! Saves u $$$!"

      Great overall. ... Make your gfs and wives/husbands read this! It will save you a lot of dollars if they can become aware of buying habits.

      0 of 0 people found this review helpful
    •  
      Jules En Seoul Seoul 05-01-15
      Jules En Seoul Seoul 05-01-15 Member Since 2017
      HELPFUL VOTES
      8
      ratings
      REVIEWS
      48
      11
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      Performance
      Story
      "Must Read for All Marketing Professionals"

      A great introduction to understanding consumer insight and beavior from a scientific view. The book gives you a good over view of what is to come in the future of neuro-marketing as well as marketing in general.

      0 of 0 people found this review helpful
    •  
      Nathaniel T. Parsons Los Angeles, CA United States 09-09-13
      Nathaniel T. Parsons Los Angeles, CA United States 09-09-13 Member Since 2016

      ntucker@earthlink.net

      ratings
      REVIEWS
      35
      1
      Overall
      Performance
      Story
      "Thin"
      Would you try another book from Martin Lindstrom and/or Don Leslie?

      Probably not


      How would you have changed the story to make it more enjoyable?

      The book lacked focus. Lots of 2nd hand filler put in for unclear reasons. The core of the book is his own research results, but he draws conclusions that don't relate to the results he describes. The point of the book is that we are more manipulated than we thought... by people like him, I might add... but his own storytelling and essential purpose in telling us this is not clear... except to burnish his own brand as an expert, which seems to be the ultimate goal of the book. Meh.


      How did the narrator detract from the book?

      He was hammy. It gave the book the sense that it was a piece of entertainment rather than information.


      0 of 0 people found this review helpful
    •  
      Mary Louisville, KY, USA 02-17-13
      Mary Louisville, KY, USA 02-17-13 Member Since 2012
      HELPFUL VOTES
      13
      ratings
      REVIEWS
      108
      5
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      Performance
      Story
      "Great for class"
      Any additional comments?

      If you have a paper due its a great listen. Also if you are at all interested in marketing.

      0 of 0 people found this review helpful

    Report Inappropriate Content

    If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

    Cancel

    Thank you.

    Your report has been received. It will be reviewed by Audible and we will take appropriate action.