The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
©2008 Martin Lindstrom; (P)2008 Random House Audio
I enjoyed the hard science behind this book and the no nonsense layout. The only thing is, he's so spot on that some of his predictions have already come true making it seem a little dated already.
It is important to understand how marketing works in a society that is so connected through social media and the internet. We only use a very small percentage of our intelligence while the great majority is programmed. Yes I said it programmed. This happens to people un aware and we wonder why we make the decisions we make. Maybe we are not making the decision instead we are told what to do. That's what this book explains.
I like SciFi, I enjoy programing, website design, marketing, industrial art, ceramics, music, and listening to books.
A Marketing Powerhouse of information worth every minute of time spent listening. Gain a better understanding of yourself as well as your customers.
Good for people in the marketing business, it keeps you hooked from the first minute until the very end. Not exactly ground breaking but filled with interesting real life facts.
Worth the time to read this. I love books that challenge conventional thinking. Martin Lindstrom does a great job.
Great overall. ... Make your gfs and wives/husbands read this! It will save you a lot of dollars if they can become aware of buying habits.
A great introduction to understanding consumer insight and beavior from a scientific view. The book gives you a good over view of what is to come in the future of neuro-marketing as well as marketing in general.
The book lacked focus. Lots of 2nd hand filler put in for unclear reasons. The core of the book is his own research results, but he draws conclusions that don't relate to the results he describes. The point of the book is that we are more manipulated than we thought... by people like him, I might add... but his own storytelling and essential purpose in telling us this is not clear... except to burnish his own brand as an expert, which seems to be the ultimate goal of the book. Meh.
He was hammy. It gave the book the sense that it was a piece of entertainment rather than information.
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