Get Different

Marketing That Can't Be Ignored!

By: Mike Michalowicz

Narrated by: Mike Michalowicz

Length: 6 hrs and 57 mins

Publisher's summary

From Mike Michalowicz, best-selling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullshit method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:

1. Does it differentiate?
2. Does it attract?
3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers - the long-anticipated answer to the defining business challenge of our time.

This audiobook includes a downloadable PDF containing charts, marketing tools, Get Different experiment sheets, and more.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Mike Michalowicz (P)2021 Penguin Audio

Critic reviews

"If you fail to fascinate your consumer, you'll quickly be forgotten and fail. So, how to stand out in a crowded and distracted marketplace? In this book, Michalowicz nails the answer: Get different." (Sally Hogshead, author of Fascinate)

“Michalowicz turns the mysterious art of marketing into a series of simple steps. Read this book to set yourself apart from the crowd and grow your business.” (Jeff Walker, number one New York Times best-selling author of Launch)

“You will discover the steps you must take to be successful in all your marketing efforts.” (Ryan Deiss, author of The Invisible Selling Machine)

Great Marketing Help

I listened to this book at the perfect time. We are looking to step up our marketing to get to the next level. I just wrapped up some other great books, but Get Different will be a huge help in leveraging what I learned in the other books for more detail. Get Different will help get all of the hard work get noticed.

This book forces you to think different

Great book that reminds you it’s ok to be different when marketing your business
Mike is great
I highly recommend all his books

Outstanding!

Informative, actionable, fun, and easy to follow. I love the exercise in coming up with ways to sell stuff in your office or on your desk. It has helped spark new ideas for my own products!

Awesome for business owners!

AWESOME , must read book!!! Every entrepreneur should listen and listen again to this book!

If you own a business, market one, listen to this

listening to Mike's passion in itself is inspiring. Pair that with the actionable things and great insights in this book and you will be inspired to go get some sales, and not even feel creepy about it.

Great Inspiration

This book ignited my marketing imagination. It's a great resource to get creative ideas flowing. I found myself jotting down several ideas as I listened along. Thank you Michael Michjhcdwacgtfcvhich!

Thank you, goofy ingenious cousin!

If Brian Tracy has felt like an uncle over the years for me, always pumping us up and guiding with specific business wisdoms and life lessons, Mike is to me the energetic powerpunchy cousin you always want to have over. Because you always feel stronger, smarter, courageous and smiley by the time he leaves.

This is my third audiobook of Mike's. This is what I needed, a kindred spirit. I was getting worried that I was the only one in my 50's that still felt bouncy, goofy, and giddy, while still being serious about what's deep and authentic.

Thanks, man! Am happy to be filing in as your target market (Maria Ross was talking about you). Love from Tucson!

sT of WTS Mach 2

A fav!

I am loving Mike Mich…. Books right now! Very entertaining with information I am out in place today! Not sure I am that marketing guru….but working on it!

Another great book from Mike M!!

I like having the hardcover copies to Mike's books so I can listen to the audio version and take notes in the book. He has so many great thoughts and ideas that are out of the box for growing my mentoring business.

Mike Does a Great Job

Mike offers good advice and does a great job showing what it takes to get out of the rut of doing the same old thing. He provides relevant examples, and the audiobook version is very engaging. I appreciate his honesty, and it’s obvious his heart is in the right place. Thanks for the great content Mike