Tall Lady With the Iceberg shows salespeople, leaders, and executives how to master the power of metaphor to break through in a noisy world and sell, persuade, and explain anything to anyone. Filled with exercises, 275 examples, and 25 real world stories, this audiobook will help anyone drive home a point, open minds, simplify complexity, rally people to a cause, close business, create change, and wow a crowd.
©2004, 2012 Anne Miller (P)2013 Anne Miller
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Yes. Anne's a great storyteller and the way she explains concepts using metaphors makes it 'stick'
I think the content was valuable, but I think it could have been told in a more concise manner, it kind of felt like the material was being stretched to turn it into a full length book. I would rather see additional material and concepts.
Only if they had very specific need - metaphor's specifically as they relate to selling.
This book had a number of exercises - these usually don't translate well to an audiobook. For most of them, I don't think the pauses were long enough. I think the author and performer should have taken into account that this is an audiobook and adjusted accordingly.
There are some great metaphors that are shared in this book for our future use. However, there is no pdf with these listed out - I guess they expect you to write them down. But, that is kind of hard to do when you are driving. So, if I want to try to find one of these, I guess I'll have to re-listen and scan through them - so it probably won't happen.
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