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The E-Myth Revisited Audiobook

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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Publisher's Summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

©1955, 2001, 2003, 2004 Michael E. Gerber; (P)2004 HarperCollins Publishers, Inc.

What the Critics Say

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

What Members Say

Average Customer Rating

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  •  
    Steve Portland, OR 01-04-13
    Steve Portland, OR 01-04-13 Member Since 2016
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    "Bring your shovel"
    Would you try another book from Michael E. Gerber and/or Michael E. Gerber?

    Absolutely not. My conclusion is Gerber is a talented used car salesman. If you are selling used cars then this might be the book for you.


    What could Michael E. Gerber have done to make this a more enjoyable book for you?

    The book drags on and the stories and unnecessary detail are very forced. He also goes to great lengths to make himself appear like some kind of super hero. At one point in the book he is telling a "story" of a "man." The man is amazingly talented at everything but also easily distracted. BUT, let's not forget he's amazingly talented and in the end, everyone is in awe of him, even if they think he will fail they are in awe. I'm not kidding. He actually says something similar to this. Well, that person Gerber is talking about is himself. He even milks the big reveal of who the "man" is at one point. Yes, at times in this passage he makes it sound like he's being self deprecating which he is very deliberate about but the real message is how amazing he is.What I found particularly grating about this part was 1) Wait, how amazingly talented at EVERYTHING are you? I didn't get it the first 100 times.2) The guy has had three wives and 5 children amongst the three wives. Awesome dude. 3) The guy introduced his third wife as "much bigger than the others." That was the first thing he said about her. Again, it's directly aimed at winning points for Gerber to show how mature he has become and grown up. How about, still very shallow?


    How did the narrator detract from the book?

    I don't know what it is about these guys that write self help and business books but they all come across as slimy. If he was your neighbor, you wouldn't want your kids around him type of slimy. Sorry, just my opinion. Luckily, I listened to the book on 2x speed and had no problems with understanding the audio (thank you audible). On 1x, Gerber is laborious. His tone gets really annoying. At one point he was narrating a list of bullet points and each line was read with the same, forced enthusiasm/creepiness to exact replication. It was like listening to a goofy robot on a broken record.Also, in the scenes where he is talking to the pie shop owner, I just got this creepy feeling about the whole presentation.


    If you could play editor, what scene or scenes would you have cut from The E-Myth Revisited?

    There is a scene where Gerber goes into a inordinate amount of detail about the listener viewing their own coffin. I get what he was trying to do but it was just a little too odd and forced. He could have skipped that part and just gotten straight to "what do you want people to remember about you?" Yes, I know, visualization but it was used incorrectly. It made pursuing that particular exercise much less desirable.


    Any additional comments?

    If you are a "no questions asked, I can sell anything" type of person, this might be for you, especially if you need some really basic guidance.If you have any degree of skepticism, you will have a hard time getting through this. It's not that there isn't value here, it's that you might come to the conclusion that although some of the content is helpful, the messenger is a charlatan. At first I gave this an overall score of 2 stars but I stopped listening to it after Gerber told the passage where he turned water into wine. If I can't complete a book, it shouldn't get more than a star.

    15 of 19 people found this review helpful
  •  
    Nels Anderson 05-02-16 Member Since 2013
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    "Total Garbage"

    I can't believe how awful this book is given its reputation. Not only is it saccharine and patronizing with its absurd frame story about "Sarah" the pie shop owner, but it contains almost no tangible, useful information at all.

    I thought it would be practical advice about running a business that doesn't have many people in it, thus being "small." Turns out E-Myth is entirely about setting up a very specific type of capital-S, capital-B Small Business- one where the same product/service is sold over and over again, ideally by the cheapest, least skilled drone employees, where the owner can remove themselves from the business as much as possible and then eventually sell it to someone else for a profit.

    There are few high-level bits of information that are useful, but they could be summarized in about 15 minutes and ideally, by someone more eloquent. The rest is bloated, redundant text and wanking about how wonderful franchise businesses are.

    I guess if you want to run a telemarketing office or a used car lot or a faux TGI Friday's, maybe this is of use. But if you happen to want to run a creative business, where the talent of yourself and your coworkers actually matters, there's little of use to be found here.

    And the coup de grâce is the closing, where Gerber tries to upsell you on his expensive "coaches" and seminars. The entire book is a glorified time-share pitch. Barf. This is almost certainly a total waste of your time, seek wisdom elsewhere.

    2 of 2 people found this review helpful
  •  
    Zac Reynolds 02-10-16 Member Since 2014
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    "need some wine with my cheese"

    so cheesy I couldn't poop for a week. the business advice seems sound,but its weird emotional story throughout is way over the top.

    2 of 2 people found this review helpful
  •  
    Briana Melissa Ford Lewisville, TX 04-03-13
    Briana Melissa Ford Lewisville, TX 04-03-13 Member Since 2015

    Book nerd for life!

    HELPFUL VOTES
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    "A Must-Read for Any Entrepreneur"
    Would you listen to The E-Myth Revisited again? Why?

    Yes, I think it should be revisited (no pun intended) at least annually to keep you on your toes.


    What was one of the most memorable moments of The E-Myth Revisited?

    When the author started telling his own story.


    What about Michael E. Gerber’s performance did you like?

    He had true passion in what he wrote and it showed in his performance


    Was this a book you wanted to listen to all in one sitting?

    Yes! I listened to it in 2 sittings, but if I had time, I would've listened in one


    2 of 2 people found this review helpful
  •  
    Charles 07-07-12
    Charles 07-07-12 Member Since 2007
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    "High Marks for this one"

    It's not every book that offers a good story...combined with good information... and the author gives a great performance as well. Gerber's voice is so warm and comfortable... like watching Christmas Story about Ralph and his quest for a BB gun only without the other characters... only the narrator. Through this method of story telling, he was able to apply principles of entrepreneurship used by large corporations such as McDonalds and Disney to a small start up, Sarah's All About Pies. I have a small start-up myself and over the last 6 months have listened to lots of audible books on business and personal development. While the concept of working "on" the business rather than "in" the business is not new, this book was able to show me, in detail, how that sort of thinking would apply directly to my own venture. My own personal story is exactly what Gerber describes in this book... the "technician" who thinks he can use his skill to start a business and ends up simply creating another job for himself. After listening to this book, I am changing my approach.... and I feel good about it.

    Great book... well done.

    2 of 2 people found this review helpful
  •  
    Ian Oxford Mills, ON, Canada 05-24-08
    Ian Oxford Mills, ON, Canada 05-24-08 Member Since 2011
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    "First few chapters are good"

    Some interesting ideas but author's long-winded style gets tedious. As someone who was once self-employed, I found this book's message was dead on. People start a business to get away from bosses, when what any business really needs is a boss, even if that's just being a boss of yourself.

    2 of 2 people found this review helpful
  •  
    Mike Ione, CA, USA 12-15-06
    Mike Ione, CA, USA 12-15-06
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    "My $0.02"

    Maybe I just hit this one at just the right time, but this has been the BEST marketing book that I have "read", EVER. Yep, the pace is a bit slow but It takes some time to soak up ideas as big as the ones in this book. Any quicker and things might get missed. Just one simple idea in this book is worth what I have paid for my entire Audible membership!

    2 of 2 people found this review helpful
  •  
    Andrew Warwick, NY, USA 08-12-05
    Andrew Warwick, NY, USA 08-12-05
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    "A novel about advice given to a pie lady"

    The author clearly wanted to write a novel. The book is complete with descriptions of thoughts, fantasies and even detailed descriptions of smiles and sighs of the pie lady. It takes an eternity for the author to make a point. The whole book can be summed up by saying: If you start a business because you are good at and enjoy something; in order to be successful you will need to hire someone else to do that something so you can focus on management and growing the business. The goal is to make a business that runs so well that it can run without you and be franchised like McDonalds.

    19 of 25 people found this review helpful
  •  
    Jason Toronto, ON, Canada 07-12-05
    Jason Toronto, ON, Canada 07-12-05 Member Since 2016
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    "Very Basic Book - Not Worth Buying"

    I have downloaded quite a collection of audio books related to business and this was my least favorite. It is written and read in a folksy manner, which was unappealing. As well, the content was not insightful or interesting. It was a difficult listen, but I slugged through all of it. I would not recommend this to anyone. I am surprised that it has such a high rating. If you are interested in better, yet still easy to follow, business-related material, I would suggest Rich Dad Poor Dad, The Millionaire Mind, and Dale Carnegie's book.

    4 of 5 people found this review helpful
  •  
    iPrime 06-07-16
    iPrime 06-07-16 Member Since 2016
    HELPFUL VOTES
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    "Cheat sheet to Entrepreneurship"

    I have used the E-Myth as a resource for starting my first business 7 years ago. It has allowed me to discover and fill the gaps. I am now venturing out to start a non-profit and wanted a refresher on Myth. The E-Myth cuts the fluff, which I enjoy. Thank you.

    1 of 1 people found this review helpful
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  • KipSoton
    6/8/14
    Overall
    Performance
    Story
    "Small business owners - you must listen to this!"
    Where does The E-Myth Revisited rank among all the audiobooks you’ve listened to so far?

    We all get bogged down in the doing. This book explains why and what to do about it.


    What did you like best about this story?

    Practical application.


    Was this a book you wanted to listen to all in one sitting?

    No, because you need to ponder the ideas being suggested. It's better to listen to a chapter, think and then move on. But you also want to go back and listen to it again.


    4 of 4 people found this review helpful
  • Greg
    7/21/15
    Overall
    Performance
    Story
    "3rd time of reading, 1st time of listening."
    Would you recommend this audiobook to a friend? If so, why?

    A super business book.

    If you run a small business as I do, read this book as it'll give you a reality check.

    This audible version is easily the best format for this very worthwhile book.


    What did you like best about this story?

    Very sound advice for anyone running their own business.


    3 of 3 people found this review helpful
  • H. Wood
    Surrey, England
    5/19/16
    Overall
    Performance
    Story
    "Insightful. The ideas behind the success of a small business. Your business."

    A must read for all small businesses starting out and for those small businesses that have become all consuming and overwhelming. This book will give you the ideas needed to enable you to set up your business in the best possible way. Working on your business not in your business. Setting up the systems at the outset so that your business does not become another job, but once set up, allows you the freedom to live the life of your choosing.

    1 of 1 people found this review helpful
  • Mark
    2/27/15
    Overall
    Performance
    Story
    "Every small business owner should listen"

    This is a great book for small business owners. I run a number of businesses and advise many others (not as part of Emyth Worldwide, I should add!) and the themes covered in this book, the systems and processes it introduces are excellent. The only reason it isn't 5* is because the story is a little too sickly at times and the narration is too slow (like so many narrators). I listened on 1.25x to make it sound normal!

    2 of 2 people found this review helpful
  • Matthew
    2/19/17
    Overall
    Performance
    Story
    "don't run a small business but lots of takeaways"

    Michael tells a great story in this book. I assume that the situation with all about pies client was staged as a way to make the actions in this book more personal. it worked. I've read the chimp paradox as well about the 3 personas of the mind. Michael seemed to translate this very well with the 3 personas going on in a founders head in the business world.

    0 of 0 people found this review helpful
  • Sasha E.
    2/16/17
    Overall
    Performance
    Story
    "Insightful, interesting, game changer"

    A lot to take in, left with new ideas and approach. Would recommend for any and all SMBs

    0 of 0 people found this review helpful
  • niki
    2/14/17
    Overall
    Performance
    Story
    "Eye opening and extremely informative."

    This book is extremely useful for gently pointing out how you are going wrong and then telling you how to put it right.

    0 of 0 people found this review helpful
  • Debo
    2/10/17
    Overall
    Performance
    Story
    "Critically important read for anyone starting a business or has a small business"

    This book is helping me to up my game!

    Reading it alone is all well and good but you MUST implement it. Not saying it will be easy though and I think it needs reading and re-reading several times and then maybe annually.

    0 of 0 people found this review helpful
  • dean
    1/22/17
    Overall
    Performance
    Story
    "Love it"

    Starting my new life today because tomorrow is just to late I cant wait for what the future brings!!!

    0 of 0 people found this review helpful
  • Richard K
    1/16/17
    Overall
    Performance
    Story
    "Great book"

    If your starting a new business read this book! :) this book has opened my eyes to how to tackle and systemise my business.

    0 of 0 people found this review helpful

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