©1955, 2001, 2003, 2004 Michael E. Gerber; (P)2004 HarperCollins Publishers, Inc.
"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)
The author clearly wanted to write a novel. The book is complete with descriptions of thoughts, fantasies and even detailed descriptions of smiles and sighs of the pie lady. It takes an eternity for the author to make a point. The whole book can be summed up by saying: If you start a business because you are good at and enjoy something; in order to be successful you will need to hire someone else to do that something so you can focus on management and growing the business. The goal is to make a business that runs so well that it can run without you and be franchised like McDonalds.
This book illustrates business ideas through a story between a teacher and a student, much like that of The Goal. But the author put too much effort into developing the characters and too little into teaching the business. There were lots on how Sarah smiles, and grins, and have the looks of someone on the verge of enlightenment, and on and on. There were lots on describing the pitfalls of the average business owner. But there were very little on solutions to solve these problems and almost no examples given to demonstrate how to apply the solutions in practical situation in day to day business.
The idea is to set up your business in a way you can put everything about the business in an operations manual. You need to do it in a way such that if someone else was given the manual, he/she will be able to run the exact same business. This way, your business will have repeatable and predictable results. If you were on vacation, someone else will be able to run the business with same results. The author spent may be 20 minutes on illustrating these ideas, and the rest of the 8 hours describing how excited Sarah became hearing these.
If you'd like to read about the touchy feelys, pick up a real novel. If you want to have practical ideas about how to run a business, pick up a real business book. If you'd like to spend 8 hours learning the ideas I've already outlined above, get this book.
Book nerd for life!
Yes, I think it should be revisited (no pun intended) at least annually to keep you on your toes.
When the author started telling his own story.
He had true passion in what he wrote and it showed in his performance
Yes! I listened to it in 2 sittings, but if I had time, I would've listened in one
It's not every book that offers a good story...combined with good information... and the author gives a great performance as well. Gerber's voice is so warm and comfortable... like watching Christmas Story about Ralph and his quest for a BB gun only without the other characters... only the narrator. Through this method of story telling, he was able to apply principles of entrepreneurship used by large corporations such as McDonalds and Disney to a small start up, Sarah's All About Pies. I have a small start-up myself and over the last 6 months have listened to lots of audible books on business and personal development. While the concept of working "on" the business rather than "in" the business is not new, this book was able to show me, in detail, how that sort of thinking would apply directly to my own venture. My own personal story is exactly what Gerber describes in this book... the "technician" who thinks he can use his skill to start a business and ends up simply creating another job for himself. After listening to this book, I am changing my approach.... and I feel good about it.
Great book... well done.
Some interesting ideas but author's long-winded style gets tedious. As someone who was once self-employed, I found this book's message was dead on. People start a business to get away from bosses, when what any business really needs is a boss, even if that's just being a boss of yourself.
Maybe I just hit this one at just the right time, but this has been the BEST marketing book that I have "read", EVER. Yep, the pace is a bit slow but It takes some time to soak up ideas as big as the ones in this book. Any quicker and things might get missed. Just one simple idea in this book is worth what I have paid for my entire Audible membership!
I have downloaded quite a collection of audio books related to business and this was my least favorite. It is written and read in a folksy manner, which was unappealing. As well, the content was not insightful or interesting. It was a difficult listen, but I slugged through all of it. I would not recommend this to anyone. I am surprised that it has such a high rating. If you are interested in better, yet still easy to follow, business-related material, I would suggest Rich Dad Poor Dad, The Millionaire Mind, and Dale Carnegie's book.
This book is about standardizing the processes of your business. If you know enough about that, you'll find the book underwhelming.
This book is for beginners. If you're an advanced business person, look else where.
I can't believe how awful this book is given its reputation. Not only is it saccharine and patronizing with its absurd frame story about "Sarah" the pie shop owner, but it contains almost no tangible, useful information at all.
I thought it would be practical advice about running a business that doesn't have many people in it, thus being "small." Turns out E-Myth is entirely about setting up a very specific type of capital-S, capital-B Small Business- one where the same product/service is sold over and over again, ideally by the cheapest, least skilled drone employees, where the owner can remove themselves from the business as much as possible and then eventually sell it to someone else for a profit.
There are few high-level bits of information that are useful, but they could be summarized in about 15 minutes and ideally, by someone more eloquent. The rest is bloated, redundant text and wanking about how wonderful franchise businesses are.
I guess if you want to run a telemarketing office or a used car lot or a faux TGI Friday's, maybe this is of use. But if you happen to want to run a creative business, where the talent of yourself and your coworkers actually matters, there's little of use to be found here.
And the coup de grâce is the closing, where Gerber tries to upsell you on his expensive "coaches" and seminars. The entire book is a glorified time-share pitch. Barf. This is almost certainly a total waste of your time, seek wisdom elsewhere.
so cheesy I couldn't poop for a week. the business advice seems sound,but its weird emotional story throughout is way over the top.
"3rd time of reading, 1st time of listening."
A super business book.
If you run a small business as I do, read this book as it'll give you a reality check.
This audible version is easily the best format for this very worthwhile book.
Very sound advice for anyone running their own business.
"Small business owners - you must listen to this!"
We all get bogged down in the doing. This book explains why and what to do about it.
No, because you need to ponder the ideas being suggested. It's better to listen to a chapter, think and then move on. But you also want to go back and listen to it again.
"Every small business owner should listen"
This is a great book for small business owners. I run a number of businesses and advise many others (not as part of Emyth Worldwide, I should add!) and the themes covered in this book, the systems and processes it introduces are excellent. The only reason it isn't 5* is because the story is a little too sickly at times and the narration is too slow (like so many narrators). I listened on 1.25x to make it sound normal!
"Excellent book, given me a new perspective "
Has given me a new perspective on my business with the 'franchise' concept included within
"Systems to Small Business Freedom"
Fantastic listen, helping to switch your thinking as to why you're in business, and what your end goal is.
Great (audio) book. Plenty of take home messages.
Some stories less useful/meaningful, but some are superb.
Loved it... It gives insight into starting and maintaining a business. Thanks for this. Awesome
"very good read with a great way to get the point."
Great read. some excellent points. will reread the text to get the salient points again
I loved this, I could relate to Sarah in the book in so many ways even though my business had nothing to do with Sarah's. The book really makes you think and assess what you're doing wrong in your business. A must read for any business owner.
If you are running a small business then this is a must read!!
I have now purchased a few copies for friends of mine and they all agree!
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