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The E-Myth Revisited Audiobook

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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Publisher's Summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

©1955, 2001, 2003, 2004 Michael E. Gerber; (P)2004 HarperCollins Publishers, Inc.

What the Critics Say

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

What Members Say

Average Customer Rating

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  •  
    Steve Portland, OR 01-04-13
    Steve Portland, OR 01-04-13
    HELPFUL VOTES
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    "Bring your shovel"
    Would you try another book from Michael E. Gerber and/or Michael E. Gerber?

    Absolutely not. My conclusion is Gerber is a talented used car salesman. If you are selling used cars then this might be the book for you.


    What could Michael E. Gerber have done to make this a more enjoyable book for you?

    The book drags on and the stories and unnecessary detail are very forced. He also goes to great lengths to make himself appear like some kind of super hero. At one point in the book he is telling a "story" of a "man." The man is amazingly talented at everything but also easily distracted. BUT, let's not forget he's amazingly talented and in the end, everyone is in awe of him, even if they think he will fail they are in awe. I'm not kidding. He actually says something similar to this. Well, that person Gerber is talking about is himself. He even milks the big reveal of who the "man" is at one point. Yes, at times in this passage he makes it sound like he's being self deprecating which he is very deliberate about but the real message is how amazing he is.What I found particularly grating about this part was 1) Wait, how amazingly talented at EVERYTHING are you? I didn't get it the first 100 times.2) The guy has had three wives and 5 children amongst the three wives. Awesome dude. 3) The guy introduced his third wife as "much bigger than the others." That was the first thing he said about her. Again, it's directly aimed at winning points for Gerber to show how mature he has become and grown up. How about, still very shallow?


    How did the narrator detract from the book?

    I don't know what it is about these guys that write self help and business books but they all come across as slimy. If he was your neighbor, you wouldn't want your kids around him type of slimy. Sorry, just my opinion. Luckily, I listened to the book on 2x speed and had no problems with understanding the audio (thank you audible). On 1x, Gerber is laborious. His tone gets really annoying. At one point he was narrating a list of bullet points and each line was read with the same, forced enthusiasm/creepiness to exact replication. It was like listening to a goofy robot on a broken record.Also, in the scenes where he is talking to the pie shop owner, I just got this creepy feeling about the whole presentation.


    If you could play editor, what scene or scenes would you have cut from The E-Myth Revisited?

    There is a scene where Gerber goes into a inordinate amount of detail about the listener viewing their own coffin. I get what he was trying to do but it was just a little too odd and forced. He could have skipped that part and just gotten straight to "what do you want people to remember about you?" Yes, I know, visualization but it was used incorrectly. It made pursuing that particular exercise much less desirable.


    Any additional comments?

    If you are a "no questions asked, I can sell anything" type of person, this might be for you, especially if you need some really basic guidance.If you have any degree of skepticism, you will have a hard time getting through this. It's not that there isn't value here, it's that you might come to the conclusion that although some of the content is helpful, the messenger is a charlatan. At first I gave this an overall score of 2 stars but I stopped listening to it after Gerber told the passage where he turned water into wine. If I can't complete a book, it shouldn't get more than a star.

    12 of 15 people found this review helpful
  •  
    Nels Anderson 05-02-16 Member Since 2013
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    "Total Garbage"

    I can't believe how awful this book is given its reputation. Not only is it saccharine and patronizing with its absurd frame story about "Sarah" the pie shop owner, but it contains almost no tangible, useful information at all.

    I thought it would be practical advice about running a business that doesn't have many people in it, thus being "small." Turns out E-Myth is entirely about setting up a very specific type of capital-S, capital-B Small Business- one where the same product/service is sold over and over again, ideally by the cheapest, least skilled drone employees, where the owner can remove themselves from the business as much as possible and then eventually sell it to someone else for a profit.

    There are few high-level bits of information that are useful, but they could be summarized in about 15 minutes and ideally, by someone more eloquent. The rest is bloated, redundant text and wanking about how wonderful franchise businesses are.

    I guess if you want to run a telemarketing office or a used car lot or a faux TGI Friday's, maybe this is of use. But if you happen to want to run a creative business, where the talent of yourself and your coworkers actually matters, there's little of use to be found here.

    And the coup de grâce is the closing, where Gerber tries to upsell you on his expensive "coaches" and seminars. The entire book is a glorified time-share pitch. Barf. This is almost certainly a total waste of your time, seek wisdom elsewhere.

    2 of 2 people found this review helpful
  •  
    Zac Reynolds 02-10-16 Member Since 2014
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    "need some wine with my cheese"

    so cheesy I couldn't poop for a week. the business advice seems sound,but its weird emotional story throughout is way over the top.

    2 of 2 people found this review helpful
  •  
    Briana Melissa Ford Lewisville, TX 04-03-13
    Briana Melissa Ford Lewisville, TX 04-03-13 Member Since 2015

    Book nerd for life!

    HELPFUL VOTES
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    "A Must-Read for Any Entrepreneur"
    Would you listen to The E-Myth Revisited again? Why?

    Yes, I think it should be revisited (no pun intended) at least annually to keep you on your toes.


    What was one of the most memorable moments of The E-Myth Revisited?

    When the author started telling his own story.


    What about Michael E. Gerber’s performance did you like?

    He had true passion in what he wrote and it showed in his performance


    Was this a book you wanted to listen to all in one sitting?

    Yes! I listened to it in 2 sittings, but if I had time, I would've listened in one


    2 of 2 people found this review helpful
  •  
    Charles 07-07-12
    Charles 07-07-12 Member Since 2007
    HELPFUL VOTES
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    "High Marks for this one"

    It's not every book that offers a good story...combined with good information... and the author gives a great performance as well. Gerber's voice is so warm and comfortable... like watching Christmas Story about Ralph and his quest for a BB gun only without the other characters... only the narrator. Through this method of story telling, he was able to apply principles of entrepreneurship used by large corporations such as McDonalds and Disney to a small start up, Sarah's All About Pies. I have a small start-up myself and over the last 6 months have listened to lots of audible books on business and personal development. While the concept of working "on" the business rather than "in" the business is not new, this book was able to show me, in detail, how that sort of thinking would apply directly to my own venture. My own personal story is exactly what Gerber describes in this book... the "technician" who thinks he can use his skill to start a business and ends up simply creating another job for himself. After listening to this book, I am changing my approach.... and I feel good about it.

    Great book... well done.

    2 of 2 people found this review helpful
  •  
    Ian Oxford Mills, ON, Canada 05-24-08
    Ian Oxford Mills, ON, Canada 05-24-08 Member Since 2011
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    "First few chapters are good"

    Some interesting ideas but author's long-winded style gets tedious. As someone who was once self-employed, I found this book's message was dead on. People start a business to get away from bosses, when what any business really needs is a boss, even if that's just being a boss of yourself.

    2 of 2 people found this review helpful
  •  
    Mike Ione, CA, USA 12-15-06
    Mike Ione, CA, USA 12-15-06
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    "My $0.02"

    Maybe I just hit this one at just the right time, but this has been the BEST marketing book that I have "read", EVER. Yep, the pace is a bit slow but It takes some time to soak up ideas as big as the ones in this book. Any quicker and things might get missed. Just one simple idea in this book is worth what I have paid for my entire Audible membership!

    2 of 2 people found this review helpful
  •  
    Andrew Warwick, NY, USA 08-12-05
    Andrew Warwick, NY, USA 08-12-05
    HELPFUL VOTES
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    "A novel about advice given to a pie lady"

    The author clearly wanted to write a novel. The book is complete with descriptions of thoughts, fantasies and even detailed descriptions of smiles and sighs of the pie lady. It takes an eternity for the author to make a point. The whole book can be summed up by saying: If you start a business because you are good at and enjoy something; in order to be successful you will need to hire someone else to do that something so you can focus on management and growing the business. The goal is to make a business that runs so well that it can run without you and be franchised like McDonalds.

    17 of 22 people found this review helpful
  •  
    Jason Toronto, ON, Canada 07-12-05
    Jason Toronto, ON, Canada 07-12-05 Member Since 2016
    HELPFUL VOTES
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    "Very Basic Book - Not Worth Buying"

    I have downloaded quite a collection of audio books related to business and this was my least favorite. It is written and read in a folksy manner, which was unappealing. As well, the content was not insightful or interesting. It was a difficult listen, but I slugged through all of it. I would not recommend this to anyone. I am surprised that it has such a high rating. If you are interested in better, yet still easy to follow, business-related material, I would suggest Rich Dad Poor Dad, The Millionaire Mind, and Dale Carnegie's book.

    4 of 5 people found this review helpful
  •  
    MK Safi 10-19-07
    MK Safi 10-19-07 Listener Since 2004
    HELPFUL VOTES
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    "This book is for beginners"

    This book is about standardizing the processes of your business. If you know enough about that, you'll find the book underwhelming.

    This book is for beginners. If you're an advanced business person, look else where.

    11 of 15 people found this review helpful
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  • Paul C.
    6/18/16
    Overall
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    "Best Ever"

    Possibly the best book on business I've ever read or listened too. This book has become my bible.

    0 of 0 people found this review helpful
  • AmazonYoda
    Salisbury, United Kingdom
    5/23/16
    Overall
    Performance
    Story
    "It's all about Franchising!"

    Just in case you hadn't worked it out from the cryptic title of the book it is actually a book about franchising a small business. I know nothing about the origins of the book, whether it was a trailblazer when it was released or indeed how respected Michael Gerber is in the business community. What I can say though is that this book is a thoroughly engaging introduction to franchising.

    It is well written and takes the reader logically through the philosophy of franchising and why it may be a good idea for your business. Along the way it gives a lot of practical information without necessarily being an instruction manual. What it does is give you the framework to go research the implications for your business.

    One thing to be aware of is that there is a lot of referencing his 'E-Myth' company and how it has helped thousands of small businesses to implement what's in the book. The book is therefore in small part a sales pitch to get you to go look for one of their 'consultants' (I'm sort of assuming these are e-myth 'Franchisees'...but i may be wrong!). You'll also notice that they use a lot off their own in-house jargon (like using the term 'turn key' business to describe franchises) but I'm sure there are more generic terms for these. Just go with the flow and take out what you need!

    One last thing....You may need to hold back a laugh (I failed) when listening to the melodramatic interview sections which link the theory parts. For the record I don't think 'Sarah' and her pie company actually exists!

    0 of 0 people found this review helpful
  • djpinal
    5/18/16
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    "Love the principals in this book"

    The principals in this book are great!

    If I'm being picky, the 'story of Sarah' within the book dragged on a little, however I did enjoy the book overall!

    0 of 0 people found this review helpful
  • Mustafa Tahir
    4/24/16
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    "Excellent book, given me a new perspective "

    Has given me a new perspective on my business with the 'franchise' concept included within

    0 of 0 people found this review helpful
  • Matt Jackson
    England
    4/11/16
    Overall
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    "Systems to Small Business Freedom"

    Fantastic listen, helping to switch your thinking as to why you're in business, and what your end goal is.
    Systemise it!

    0 of 0 people found this review helpful
  • Luke
    3/22/16
    Overall
    Performance
    Story
    "Insightful"

    Great (audio) book. Plenty of take home messages.

    Some stories less useful/meaningful, but some are superb.

    0 of 0 people found this review helpful
  • Amazon Customer
    3/19/16
    Overall
    "Great Listen"

    Loved it... It gives insight into starting and maintaining a business. Thanks for this. Awesome

    0 of 0 people found this review helpful
  • Tony van Bergen
    Somerset
    3/17/16
    Overall
    Performance
    Story
    "very good read with a great way to get the point."

    Great read. some excellent points. will reread the text to get the salient points again

    0 of 0 people found this review helpful
  • J. Khalaf
    UK
    3/2/16
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    "Simply brilliant!"

    I loved this, I could relate to Sarah in the book in so many ways even though my business had nothing to do with Sarah's. The book really makes you think and assess what you're doing wrong in your business. A must read for any business owner.

    0 of 0 people found this review helpful
  • Daniel
    2/18/16
    Overall
    Performance
    Story
    "Great book"

    If you are running a small business then this is a must read!!
    I have now purchased a few copies for friends of mine and they all agree!

    0 of 0 people found this review helpful

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