The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

By: Michael E. Gerber

Narrated by: Michael E. Gerber

Length: 8 hrs and 5 mins

Publisher's summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

©1955, 2001, 2003, 2004 Michael E. Gerber (P)2004 HarperCollins Publishers, Inc.

Critic reviews

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

For all business owners who work too hard!

For all of you who are like me and work way too many hours in your own business, you MUST read this book. As far as I can tell it's the best book on the market to get you started on creating a business that works for you, instead of creating an increasingly more demanding job for yourself.

Awesome

A lovely little book that has helped inspire me to grow my business beyond what I thought possible. Now it's the time to go do it.

Back to reality

Touched home and opened my eyes. Re-awakened the reason i started my business in the first place.
Thank you!

A MUST Read

This is a must-read for every business owner. These skills should be taught in grammar school.

Awesome book!

What made the experience of listening to The E-Myth Revisited the most enjoyable?

Practical steps anyone can put in place.

Any additional comments?

Too much information for just one read... I'll have to listen to this one again and again!

Great business rules, boring book.

I really struggled to get through this even with the great information presented. the format of relating the principles through stories and parables was dreadful, I couldn't care less about the characters plights. The points made in this book could have and should have been condensed down into a shorter format.

Should be a required B School text

This book breaks down the inner conflicts and external resolutions that are needed to be successful in small business. As a college senior graduating this semester I am appalled this wasn't a required text, and thankful I now have the advantage above my classmates entering the business world who have not read this book.

Insightful

Just went into business myself- this was everything I needed to hear to get things in order and set vision for my business. I'm now VERY excited to run a tight business and work on the business not just in the business.

A must read for all businesses

This should be required reading for all business student. As a small business owner I wish I would have read it years ago!

Learn How to Be Extraordinary In Your Business

Where does The E-Myth Revisited rank among all the audiobooks you’ve listened to so far?

Very high. Definitely in my personal "must read" list.

What other book might you compare The E-Myth Revisited to and why?

Profit First, The ONE Thing.

What aspect of Michael E. Gerber’s performance would you have changed?

Some cheesy production decisions. I would have rather just listened to the reader read the book without the extra fluff.

Any additional comments?

Many other books/podcast interviews I encountered during this educational phase of my quest to become a buy-n-hold real estate investor journey made reference this book. I enjoyed the content but the audio book production is a bit cheesy. Still, it isn't so cheesy that it will make you grab the barf bag and it's a good listen for the content. This one focus on the fact that most small business are started by technicians. That is, a developer, programmer, artist, baker, etc. will start a business because they have a valuable skill and want to be their own boss. However, the entrepreneurial spirit in them that started the business gets crushed under the technician in them "working" the business. The technician run wild leads to the business owner turning their business into a job, leading to failure. The book walks one through the concept of learning to work *on* your business not *in* your business, educating you about the three roles of entrepreneur, manager and technician, about using the franchise business model to bring discipline and order to your business even if you are not going to franchise your business. Teaching you how to leverage an operations manual to bring order to your business and to position yourself to allow others to work *in* your business in order to free yourself up to work *on* your business.