Inbound Marketing

Get Found Using Google, Social Media, and Blogs

By: Brian Halligan, Dharmesh Shah

Narrated by: Erik Synnestvetd

Length: 5 hrs and 5 mins

Publisher's summary

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

©2009 Brian Halligan, Dharmesh Shah (P)2009 Gildan Media Corp

Critic reviews

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." (Seth Godin)

Good Book; More Technical Aspects of Social Media

I liked this book. The content was relevant and complimented another audio book I listened to called The Digital Handshake. The topics herein feature the more technical aspects of Social Media and SEO in a context applicable to Marketing and Sales Leads generations. Specifically, the material includes insight as to how Google works, using SM to boost your search engine ranking, and how to optimize your web site for Search Engines.

Google Adwords and traditional Marketing models are expensive. Dharmesh shows how to use web strategies to get a better ROI for your inbound Marketing.

I wish more VPs, Directors and Marketing Managers listened to this audio book to understand the benefits of a web inbound marketing program. As Dell has demonstrated the revenue benefits of these initiatives, it is time to increase the profile of the Inbound Web Marketers from a trial junior role to one of a more Experienced Marketing Manager's position.

I Listened to the Audio Book Twice!

If you could sum up Inbound Marketing in three words, what would they be?

Cutting Edge Ideas

Have you listened to any of Erik Synnestvetd’s other performances before? How does this one compare?

I listened to 'Built to Sell' and he did a great job on both.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

It made me take action. I am now a Hubspot customer.

Any additional comments?

If you own a business and you are looking for a new way to market your business - PICK UP this audio book!

I am not that hard to please

I just want to start by saying, I'm a guy who's pretty good at finding the good in anything. In fact, I'm very rarely compelled to say anything at all If I've got nothing nice to say. With that, the good thing is that the information in this audio book is solid and truly useful. Here's the bad thing: It's practically unlistenable (yes, I made up a word for this) because of the narration. What is that pompous, condescending inflection in your voice sir? Stop that, or learn a new vocation, ok? I'm very interested in this information, and have tried 5 times to finish this audio book. I cannot.

Buy the book people, and have someone else read it to you.

Good introductory internet marketing book

Reading this book is a good place to start for anyone just starting out in internet marketing. It covers the basics of internet marketing. I listened to it after taking an internet marketing class at my local university. I got basically all the same information from the book as I did from the course.

A must read for anyone that is trying to sell anyt

It will change the way you market your products or services. If you want to understand why the Internet and social are so important to marketing, start by reading this book. Then move on to other books by Joel Comm, Seth Godin, and titles like Problogger and Crush it

Practicing what they preach

What made the experience of listening to Inbound Marketing the most enjoyable?

For starters, I don't know either of these two authors, and I have no relationship with either of them, business or otherwise. I'm a frustrated web marketer who's bought and read nearly a dozen e-books on Internet marketing in recent months, along with a few here on Audible. Every one has something to add to the mix, but all of them in my view, fall short of this book. Maybe it's just where I am in my own journey re. inbound marketing, but it's like none of the pieces fit for me until now. Don't expect get-rich-quick from this book. Expect instead to hear honest advice spoken from knowledgable and trusted friends who really do want you to succeed. There's almost no selling at all, which is remarkable from professional marketers, and is definitely NOT the norm for most of the books in this genre here. Every page is packed with engaging content though, which is exactly what they're telling us to do on our websites. Create quality content rather than "interrupting" with email, popups, and everything else that the other books are telling us to do. It's too soon to know how things will turn out for me, but this is definitely my style of marketing. As of now I'm calling this the best fifteen dollars I've spent on any marketing book since Vance Packard's "The Hidden Persuaders" when in college in 1969. Thanks guys.

A lot of thought provoking ideas.

Enjoy listening to the book. Packed with good ideas and a good framework for transitioning to a new way of look at sales leads.

However, lots of lists and links you don't see in audible format that I would like to be able to visually process. Will be looking on inbound.com to see if I can put in context.

A must have for online marketers and biz owners

What made the experience of listening to Inbound Marketing the most enjoyable?

I needed to learn about online marketing quickly for a new business venture and this book gave me plenty of information to get started.
It's easy-to-understand and a quick listen. I finished it in 2 days.

What was one of the most memorable moments of Inbound Marketing?

Nothing so memorable, but a great book overall.

Which character – as performed by Erik Synnestvetd – was your favorite?

Not sure. Nothing so memorable after listening to this about a month ago, but it helped me professionally and I took great notes to help me going forward.

If you were to make a film of this book, what would be the tag line be?

Old marketing is dead

Any additional comments?

A must have for every company on the Web.

This author is truely an authority

A master locksmith in their field. No bullshit or fluff, just the keys to the kingdom. You listen, you'll understand. You apply, and you'll quickly find yourself light-years ahead. I'm on my way to hunt down another title from this author.

DON'T BUY THE AUDIO VERSION!

I have never written a negative review on Audible before. If I don't like a book, I just chalk it up to my failings as a listener or a matter of personal taste. But this book has motivated me to get off my proverbial derriere and warn you: Do NOT buy the audio version of this book!
I stress the "audio" bit because the book itself is excellent. One of the best and most comprehensive I've read on the subject, actually, and one well worth owning. On paper. Not only is there lots to absorb and think about, but it's content you'll likely want to return to time and again as you tweak your approach and strategy.
But the reader, oh boy. Maybe it's a mismatch of personality? The reader sounds lovely-- his diction is clear and he has a nice voice. But he also has this ridiculous fake upbeatness that makes me want to rip off his arm and reattach it to...an orifice. It's a little like spending 5 hours and 6 mins with a used car salesman. I mean, you can practically SEE his smarmy smile and polyester tie. It brings to mind a sort of brightly painted, plastic happy. Okay for 30 seconds. Period.
I think this reader can do so much better. He needs to put some poison ivy in the underwear drawer of the person who advised him to always smile as he reads. He needs to slow down and think about what he's reading and emote accordingly. He's got the voice and the clean diction. He just needs to throw out some of those cookie cutter assumptions. Or something.
In conclusion, do yourself a favour: invest in the paper copy of this book. Better still, get it from the library and see if it's something that works for you. But don't buy this audiobook.