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The Client Retention Handbook for Digital Marketing Agencies
- How to Keep Clients on Board Long-Term and Reduce Churn
- Narrated by: Frank Di Piazza
- Length: 3 hrs and 15 mins
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The Client Retention Handbook for Digital Marketing Agencies
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Publisher's summary
The Client Retention Handbook For Digital Marketing Agencies is the ultimate must-have guide for anyone running (or starting) a digital agency. While there are hundreds of books focused on "getting" clients, nobody tells you the harsh reality: If you can’t keep clients, you don’t have a business.
And this is a big deal because a five percent increase in client retention can improve profits by between 25 percent and 95 percent.
So how do you get them to stay? Believe it or not, it’s not about results. Getting clients to stay with you longer boils down to three key elements referred to in the book as “the sticky triad”, and you have to get all your ducks in a row….
If you’re reading this now, chances are you’re frustrated because you haven’t quite figured out how to do that, and it’s one of the biggest factors that’s holding your agency back from getting out of the “cycle of stuck”, building your team, and enjoying the sort of lifestyle most people only dream of.
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
-
recycles a lot of common info
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By: Mark Hunter CSP
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Profitable Podcasting
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- Length: 5 hrs and 7 mins
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Overall4.5 out of 5 stars 107
-
Performance4.5 out of 5 stars 93
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Story4.5 out of 5 stars 93
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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1 out of 5 stars
-
Half way thru, nothing worth any of my $$$
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By: Stephen Woessner
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Fireproof
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- Narrated by: Mike Morse
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Overall5 out of 5 stars 64
-
Performance5 out of 5 stars 55
-
Story5 out of 5 stars 54
Skilled lawyers who open their own firms can quickly find their dream career turning into a nightmare. When the firm doesn’t grow as fast as you expected, the money doesn’t come like you’d hoped despite working long hours, and your less-capable peers are passing you by, it can be demoralizing and deeply frustrating. Mike Morse has been there. The change he made that transformed both his personal life and his professional future was running his law firm like a business.
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3 out of 5 stars
-
If you aren’t a PI lawyer, don’t bother
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Do It! Marketing
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- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
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Story4.5 out of 5 stars 80
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3 out of 5 stars
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GOOD Book. However...
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By: David Newman
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The Referral Engine
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- By: John Jantsch
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- Length: 6 hrs and 49 mins
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Overall4 out of 5 stars 655
-
Performance4 out of 5 stars 367
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Story4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
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The Art of the Start 2.0
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Overall4.5 out of 5 stars 993
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Performance4.5 out of 5 stars 867
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Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
-
Like a collection of about.com articles
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By: Guy Kawasaki
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Duct Tape Selling
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Overall4 out of 5 stars 39
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Performance4.5 out of 5 stars 35
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Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
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Great on the Job
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Overall4 out of 5 stars 67
-
Performance4 out of 5 stars 56
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Story4 out of 5 stars 54
Do you always get the assignments you want? Do you know how to ask for help without sounding dumb? How to answer a question you don’t know the answer to? All the while sounding smart, capable, and competent? If the answer is no, you’re not alone. Jodi Glickman founded the communication consulting firm Great on the Job to help rising stars of the business world with the same issues. Now, for the first time, the training program that Jodi uses with her top-tier clients is available in book form. Great on the Job teaches people how to talk to one another at work, every day, in every situation....
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5 out of 5 stars
-
Never thought about learning this…
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By: Jodi Glickman
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The Zappos Experience
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- Unabridged
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Overall4.5 out of 5 stars 58
-
Performance4.5 out of 5 stars 48
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Story4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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2 out of 5 stars
-
Brand propaganda
- By MR A G ADELAAR on 05-22-15
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What listeners say about The Client Retention Handbook for Digital Marketing Agencies
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Brian Adams
- 09-12-22
OUTSTANDING!
another great book from Josh. if you are in business you need to listen or read this book.
Yes, you may think it's for a digital marketing business but it's for all businesses
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Danilo D.
- 09-19-22
If you run an agency, you should read this book
We've grown our agency well into the 7 figure and I can tell you many of the things covered in this book are things we painfully learned thru trial and error.
For me, many of the things in this book are things we already have, but it was really nice to hear the validation and get some better refined enhancements to some of what we do, and some new ideas we don't have yet
Put simply - if you run an agency, read this book. I wish I had this book 5 years ago, it would have fast tracked a lot of my progress
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Amazon Customer
- 10-25-22
Great Content.
Would recommend to other digital marketing agencies. Direct actionable recommendations. Often, you just get people telling you about problems.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Jeremy Thompson
- 03-01-23
A Must Read!
Amazing book. Anyone running any kind of business should read this book, not just marketing agencies. The principles and strategies in this book is relevant no matter what business you run or work in.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- B. Weibel
- 04-22-23
Out of Touch; Very Poor
The writer is out of touch with the best-in-category throughout the category he accepted this book in.
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