To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.
HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.
©2009 Brian Halligan, Dharmesh Shah; (P)2009 Gildan Media Corp
"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." (Seth Godin)
I am a glutton for knowledge, especially regarding knowledge of myself.
It will change the way you market your products or services. If you want to understand why the Internet and social are so important to marketing, start by reading this book. Then move on to other books by Joel Comm, Seth Godin, and titles like Problogger and Crush it
This is quite simply the most practical guide/blueprint for business owners who want to implement social media marketing. I find that it spells out precisely the what, why and how of social media for decision makers and implementers. There are better books that describe and expand upon the changes the web is having on businesses (e.g. Starfish and the Spider, Free, The Long Tail, Microtrends, The New Rules of Marketing and PR) but none of them give the action steps and methods this book layouts and describes for its reader. Now it is time to check out the Hubspot.com blog and online tools and see if they live up to what the authors promise.
There is so much valuable advice in this book. I came out of it with motivation and a concrete laundry list of things to do. I loved this book!
The advise is logical, simple and makes a compelling argument.
I would not compare this to another book. Other books give a similar message however, this books is constructed far more logically.
A little mechanical
A film would not do justice to this book. A podcast would be better.
Educational & Motivating. I had pages and pages of notes full of ideas by the time the book was finished. Since then, I've re-listened 3 more times and taken Hubspot's Inbound Marketing Certification course....which is the perfect next step after completing this book. I am extremely confident in the direction I want to take with my marketing approach.
It's well narrated and easy to listen to. The bookmark feature will be very useful!
For starters, I don't know either of these two authors, and I have no relationship with either of them, business or otherwise. I'm a frustrated web marketer who's bought and read nearly a dozen e-books on Internet marketing in recent months, along with a few here on Audible. Every one has something to add to the mix, but all of them in my view, fall short of this book. Maybe it's just where I am in my own journey re. inbound marketing, but it's like none of the pieces fit for me until now. Don't expect get-rich-quick from this book. Expect instead to hear honest advice spoken from knowledgable and trusted friends who really do want you to succeed. There's almost no selling at all, which is remarkable from professional marketers, and is definitely NOT the norm for most of the books in this genre here. Every page is packed with engaging content though, which is exactly what they're telling us to do on our websites. Create quality content rather than "interrupting" with email, popups, and everything else that the other books are telling us to do. It's too soon to know how things will turn out for me, but this is definitely my style of marketing. As of now I'm calling this the best fifteen dollars I've spent on any marketing book since Vance Packard's "The Hidden Persuaders" when in college in 1969. Thanks guys.
Gotta say that I had low expectations from this book. I had my site running for 1 year or so and I thought I know it all. This book proved me wrong. Do not hesitate to get it.
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