To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.
HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.
©2009 Brian Halligan, Dharmesh Shah; (P)2009 Gildan Media Corp
"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." (Seth Godin)
This is quite simply the most practical guide/blueprint for business owners who want to implement social media marketing. I find that it spells out precisely the what, why and how of social media for decision makers and implementers. There are better books that describe and expand upon the changes the web is having on businesses (e.g. Starfish and the Spider, Free, The Long Tail, Microtrends, The New Rules of Marketing and PR) but none of them give the action steps and methods this book layouts and describes for its reader. Now it is time to check out the Hubspot.com blog and online tools and see if they live up to what the authors promise.
There is so much valuable advice in this book. I came out of it with motivation and a concrete laundry list of things to do. I loved this book!
For starters, I don't know either of these two authors, and I have no relationship with either of them, business or otherwise. I'm a frustrated web marketer who's bought and read nearly a dozen e-books on Internet marketing in recent months, along with a few here on Audible. Every one has something to add to the mix, but all of them in my view, fall short of this book. Maybe it's just where I am in my own journey re. inbound marketing, but it's like none of the pieces fit for me until now. Don't expect get-rich-quick from this book. Expect instead to hear honest advice spoken from knowledgable and trusted friends who really do want you to succeed. There's almost no selling at all, which is remarkable from professional marketers, and is definitely NOT the norm for most of the books in this genre here. Every page is packed with engaging content though, which is exactly what they're telling us to do on our websites. Create quality content rather than "interrupting" with email, popups, and everything else that the other books are telling us to do. It's too soon to know how things will turn out for me, but this is definitely my style of marketing. As of now I'm calling this the best fifteen dollars I've spent on any marketing book since Vance Packard's "The Hidden Persuaders" when in college in 1969. Thanks guys.
Gotta say that I had low expectations from this book. I had my site running for 1 year or so and I thought I know it all. This book proved me wrong. Do not hesitate to get it.
This book has perfectly structured, easy to understand and has the most update trends. I highly Recommend to entrprenuers for taking advantage of Internet Inbound Marketing.
I am a glutton for knowledge, especially regarding knowledge of myself.
It will change the way you market your products or services. If you want to understand why the Internet and social are so important to marketing, start by reading this book. Then move on to other books by Joel Comm, Seth Godin, and titles like Problogger and Crush it
I am 39 years old and I own 2 businesses. I am married to a wonderful husband and have no children. I love business, money and travel.
Cutting Edge Ideas
I listened to 'Built to Sell' and he did a great job on both.
It made me take action. I am now a Hubspot customer.
If you own a business and you are looking for a new way to market your business - PICK UP this audio book!
I needed to learn about online marketing quickly for a new business venture and this book gave me plenty of information to get started.
It's easy-to-understand and a quick listen. I finished it in 2 days.
Nothing so memorable, but a great book overall.
Not sure. Nothing so memorable after listening to this about a month ago, but it helped me professionally and I took great notes to help me going forward.
Old marketing is dead
A must have for every company on the Web.
At the end of each chapter, they summarized exactly what steps to take.
The explanations of google reader, Rss feeds and twitter.
It gave a very good summary of what someone needed to look at to hire a digital marketer and also gave advice to those looking into the field as to what they need to have and do. 3 hours day for the next 3 months and results will happen.
I would like the authors to supply a pdf file with the names of the websites they mentioned and also a written file of the end of chapter steps to take.
"A must listen!"
I immensely enjoyed listening to this book, but most of all I really enjoyed implementing the tips and stratedgies it offered.
I was looking for a backgound on how some companies social media in order to generate business. I was very sceptical about the
majority of claims out there, that social media is effective for generating business. I can honestly now say that I definitely now know that it is effective. Within two weeks of implementing the authors tips and strategies I managed to bag a new customer on my website and have generated positive revenue from this relationship. The most remarkable feature of this, is that my website is still only now partly complete.
I certainly recommend this book for anyone who would like to change the way they currently market their business.
"More than just a good book!"
This audiobook was awesome, it has opened up so many new ideas and allowed me a deeper insight in to the world of inbound marketing. I recommend this to any general marketeer or anyone generally interested in social media, business or marketing of any sort. Once you start using the links the guys give you too, you will find on their Hubspot site the same sort of remarkable content that they talk about throughout the audiobook, awesome.
"Superb and well delivered. Easy to follow"
This book makes it very easy to follow and extremely easy to understand. It is an ideal way for even the novice to understand get acquainted to Social Media. On the other end of the scale, it is also good for the experienced techie as it has some useful tips, hints and advice. Well worth the money and investment in time as you will earn your money back many times over.
Highly recommended and would even go as far to say that this is the best audio book I have ever listened to.
"A Marketing Book that talks sense."
As a confirmed sceptic, I found the book clear and full of great advice. I saw immediate results from using it.
"Really handy guide"
It's a bit 'American' but it is very grounded and packed with really useful and practical advice.
Within a week of putting the advice into practice I started to see organic visitors not only coming to my site but signing up for stuff. I have been keeping a track on my sites ranking on google and yahoo and they have been steadily rising week on week.
Well worth listening to with a notebook handy. It works.
Recommend if you have a website and don't want to spend a fortune on advertising.
"Useful but very US perspective"
This is the first book I downloaded related to website building and Social Media use. It is an excellent introduction and contains many useful tips. As a start, it gets you into the right mindset and makes it very clear what thinking is required to use the internet as an effective marketing tool. It is clearly written, the authors have loads of hands on experience and it is well read.
However, the authors are from the US and the perspective is very US. Which is fine if you are from the US or are looking at a global audience. If you are looking at a UK market it is still useful and informative, but 'Pimp My Sight', written by a UK resident, contains more helpful information, links and suggestions for UK would-be website and social media novices.
That said, if you are just considering entering the world of websites and social media for marketing purposes, its a really good start.
"Very informative and useful for thinking"
I found this audio book really useful for learning about what I should be doing to increase sales in my business. We were having a new website designed at the time (thank goodness) and this audio book gave us loads of new ideas that we actually incorporated into our website design. It also points you to various different sites that I hadn't known about before to check out how well your current inbound marketing is doing. The narrator is easy to listen to (I find some american accents quite hard to concentate with but this guy was good seeing as the book is about 5 hours long). I would say that the information contained is well worth the money.
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