Duct Tape Marketing (Revised and Updated)

The World's Most Practical Small Business Marketing Guide

By: John Jantsch

Narrated by: John Jantsch

Length: 7 hrs and 48 mins

Publisher's summary

Learn to make your small business marketing as simple, effective, and affordable as duct tape.

In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.

In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:

• First, learn the basics necessary to get customers to know, like, and trust you more.
• Next, master the essential Duct Tape System components to get your customers to contact and refer you more.
• Finally, really get on a roll by discovering what really works and tuning your business to doing more of it.

This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.

©2011 John Jantsch (P)2011 Gildan Media Corp

Being marketed to (or at) while you learn

Marketers cannot stop marketing - or so it seems. As I listened to this I learned a lot about a subject I now have to apply as I retire from my profession to growing, processing and selling an agricultural product. (I think it is too vulgar to mention it is olives and olive oil - how am I doing Mr Jantsch?) Also as I listened I felt I was being marketed to (or at). Maybe it was unintentional. Probably not. This marketing at (or to) was the only reason the book didn't get all 5 stars. I learned so much and I enjoyed learning it.

Great introduction for marketing

Also, information need to read it again and again, and recommend it to most of my friends

Outstanding Marketing Book

I found John Jantsch's book to be an outstanding resource and one I will listen to more than once. The book is well organized and very thorough. It is interesting and insightful, and will make a vast difference for my marketing plans.

Cool, smart, guy.

loved it. A book you can learn from everytime you read it. Get the book.

Thorough book!

Changed my thinking of the company to a marketing one and how I present it.

Packed with information

Very relevant marketing ideas for today's small businesses. I typically listen to audio books during my commute but I found myself wanting to take notes while listening to this book. I will probably listen to this book again for follow up.

Great information for any business

This is a great blueprint for any business to help them succeed in sales and marketing

One of the worst marketing books ever

I'm not exaggerating or being funny this is literally one of the worst marketing books I have ever read in my life. this book might be useful if we were in the year 1995 but today's day and age it's useless information. almost an entire chapter dedicated to how to use an RSS feed and also how you should have a website. gee thanks. can I have my $20 back please?

Do not waste your money like me

This book wasn’t for you, but who do you think might enjoy it more?

Someone who has never owned a business for themselves, and / or someone who has no marketing experience.

Has Duct Tape Marketing (Revised and Updated) turned you off from other books in this genre?

Im seeking great information, and deep insights, this book had neither. I will likely stay away from marketing help books.

How did the narrator detract from the book?

He needs to take narration lessons, and the staff who directed him needs to have their pay cut by 1/2.

If you could play editor, what scene or scenes would you have cut from Duct Tape Marketing (Revised and Updated)?

The who thing is not worth the paper / time. The author is our for only one thing, getting paid.

Any additional comments?

Gilden media, and you, (which I both like) need to show much better discretion on what to accept. Sorry people, this one you really shot yourself in the foot.

Impractical and Infeasable

Would you try another book from John Jantsch and/or John Jantsch?

No

What do you think your next listen will be?

Marketing strategies

How did the narrator detract from the book?

Out dated in many places, lot of impractical advise, many things don't make any sense.

You didn’t love this book... but did it have any redeeming qualities?

Some tactical advise is OK but that's a google search away.