Robbie Kellman Baxter
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Robbie Kellman Baxter

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Robbie Kellman Baxter is the author of both THE FOREVER TRANSACTION and THE MEMBERSHIP ECONOMY. She first coined the phrase “Membership Economy", over 10 years ago, and it’s now part of the business lexicon used by organizations and journalists around the world. THE MEMBERSHIP ECONOMY was recently named a top 10 Marketing Book of all time by BookAuthority. Robbie is the founder of Peninsula Strategies LLC. Her firms clients have included Netflix, Microsoft, and The Wall Street Journal as well as several venture-backed private companies and associations. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Robbie has been interviewed by CNN, NBC, and NPR. She has presented to thousands of people in corporations, associations, and universities. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. For more information go to www.robbiekellmanbaxter.com
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