We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Duct Tape Marketing (Revised and Updated) Audiobook

Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide

Regular Price:$20.72
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Learn to make your small business marketing as simple, effective, and affordable as duct tape.

In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.

In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:

  • First, learn the basics necessary to get customers to know, like, and trust you more.
  • Next, master the essential Duct Tape System components to get your customers to contact and refer you more.
  • Finally, really get on a roll by discovering what really works and tuning your business to doing more of it.

This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.

©2011 John Jantsch (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

4.1 (326 )
5 star
 (150)
4 star
 (94)
3 star
 (56)
2 star
 (17)
1 star
 (9)
Overall
4.1 (269 )
5 star
 (120)
4 star
 (78)
3 star
 (47)
2 star
 (15)
1 star
 (9)
Story
4.1 (268 )
5 star
 (116)
4 star
 (85)
3 star
 (44)
2 star
 (14)
1 star
 (9)
Performance
Sort by:
  •  
    vivek North Brunswick, NJ, United States 05-02-15
    vivek North Brunswick, NJ, United States 05-02-15 Member Since 2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    18
    8
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Impractical and Infeasable"
    Would you try another book from John Jantsch and/or John Jantsch?

    No


    What do you think your next listen will be?

    Marketing strategies


    How did the narrator detract from the book?

    Out dated in many places, lot of impractical advise, many things don't make any sense.


    You didn’t love this book... but did it have any redeeming qualities?

    Some tactical advise is OK but that's a google search away.


    0 of 0 people found this review helpful
  •  
    RD-SAP 04-29-15
    RD-SAP 04-29-15 Member Since 2014
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "good no matter how savvy you are."

    worth the time to reinvent your company's marketing plan. You will learn new tricks. but focusing on vision and goals is healthy

    0 of 0 people found this review helpful
  •  
    Charles 03-19-15
    Charles 03-19-15
    ratings
    REVIEWS
    6
    1
    Overall
    Performance
    Story
    "Cool, smart, guy."

    loved it. A book you can learn from everytime you read it. Get the book.

    0 of 0 people found this review helpful
  •  
    Trevor 02-12-15
    Trevor 02-12-15 Member Since 2013
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Packed with information"

    Very relevant marketing ideas for today's small businesses. I typically listen to audio books during my commute but I found myself wanting to take notes while listening to this book. I will probably listen to this book again for follow up.

    0 of 0 people found this review helpful
  •  
    Brian D. Hawkins 02-03-15 Member Since 2014

    Blogger and business book reviewer for Success Reads.

    HELPFUL VOTES
    18
    ratings
    REVIEWS
    31
    30
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Traditional marketing meets the digital age."

    John seems like one of the traditional businessmen that embraced change and came out way ahead because of it. There are a couple of small resources that are a little out of date but, overall, it's a great book.

    0 of 0 people found this review helpful
  •  
    Gerardo Austin, TX, United States 05-10-14
    Gerardo Austin, TX, United States 05-10-14 Member Since 2011

    Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

    HELPFUL VOTES
    209
    ratings
    REVIEWS
    144
    80
    FOLLOWERS
    FOLLOWING
    104
    0
    Overall
    Performance
    Story
    "Fantastic guide for Small Business owners"

    This is a great book for anyone who owns a small business. It should be required reading before you incorporate. It is very complete and yet very easy to digest and very practical. Full of value.

    1 of 2 people found this review helpful
  •  
    Michael NY, NY, United States 10-16-13
    Michael NY, NY, United States 10-16-13
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    19
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Do not waste your money like me"
    This book wasn’t for you, but who do you think might enjoy it more?

    Someone who has never owned a business for themselves, and / or someone who has no marketing experience.


    Has Duct Tape Marketing (Revised and Updated) turned you off from other books in this genre?

    Im seeking great information, and deep insights, this book had neither. I will likely stay away from marketing help books.


    How did the narrator detract from the book?

    He needs to take narration lessons, and the staff who directed him needs to have their pay cut by 1/2.


    If you could play editor, what scene or scenes would you have cut from Duct Tape Marketing (Revised and Updated)?

    The who thing is not worth the paper / time. The author is our for only one thing, getting paid.


    Any additional comments?

    Gilden media, and you, (which I both like) need to show much better discretion on what to accept. Sorry people, this one you really shot yourself in the foot.

    6 of 13 people found this review helpful
  •  
    tom kendall petaluma, ca United States 08-08-13
    tom kendall petaluma, ca United States 08-08-13 Member Since 2012
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    21
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Head Spinning Information"
    If you could sum up Duct Tape Marketing (Revised and Updated) in three words, what would they be?

    READ THIS BOOK!


    What other book might you compare Duct Tape Marketing (Revised and Updated) to and why?

    Small Is The New Big - Seth Godin


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me hyperventilate discovering all of the options out there. I had to listen twice just to be able to make notes on the plethora of sites and services that await out there.


    Any additional comments?

    MUST READ for anyone that is tired of playing by the big guys rules but creative and energetic enough to write and pursue their own. It's doable...

    1 of 2 people found this review helpful
  •  
    Con Sydney, Australia 08-13-12
    Con Sydney, Australia 08-13-12 Member Since 2011
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    3
    3
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Simply a complete marketing book"

    One of the best marketing books I have read (listened). As a commercial real estate agent and business broker I would not hesitate in recommending this book to anyone of my (business owner) clients.
    If you are starting or looking to improving your business sales with only one book you cant go too wrong with this one.

    2 of 4 people found this review helpful
  •  
    Jim Sugar land, TX, United States 08-07-12
    Jim Sugar land, TX, United States 08-07-12
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "An extraordinary book on marketing!"
    Would you recommend this audiobook to a friend? If so, why?

    Want to do a better job marketing your small business or your multi-national corporation? I promise there is something in this book for you. This is a solid treatise on how to intentionally grow you fan base and your bottom line!


    What did you like best about this story?

    Real world, down to earth and immediately applicable stuff! This book delivers the goods.


    Which character – as performed by John Jantsch – was your favorite?

    N/A


    Was this a book you wanted to listen to all in one sitting?

    Nope! This book needs to be digested and applied in bite sized pieces. It is that rich with content.


    Any additional comments?

    Buy it, use the ideas and the price you pay for the book is chump change!

    1 of 2 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.