Learn to make your small business marketing as simple, effective, and affordable as duct tape.
In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.
In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:
This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.
©2011 John Jantsch (P)2011 Gildan Media Corp
Out dated in many places, lot of impractical advise, many things don't make any sense.
Some tactical advise is OK but that's a google search away.
Very relevant marketing ideas for today's small businesses. I typically listen to audio books during my commute but I found myself wanting to take notes while listening to this book. I will probably listen to this book again for follow up.
Blogger and business book reviewer for Success Reads.
John seems like one of the traditional businessmen that embraced change and came out way ahead because of it. There are a couple of small resources that are a little out of date but, overall, it's a great book.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
This is a great book for anyone who owns a small business. It should be required reading before you incorporate. It is very complete and yet very easy to digest and very practical. Full of value.
Someone who has never owned a business for themselves, and / or someone who has no marketing experience.
Im seeking great information, and deep insights, this book had neither. I will likely stay away from marketing help books.
He needs to take narration lessons, and the staff who directed him needs to have their pay cut by 1/2.
The who thing is not worth the paper / time. The author is our for only one thing, getting paid.
Gilden media, and you, (which I both like) need to show much better discretion on what to accept. Sorry people, this one you really shot yourself in the foot.
READ THIS BOOK!
Small Is The New Big - Seth Godin
It made me hyperventilate discovering all of the options out there. I had to listen twice just to be able to make notes on the plethora of sites and services that await out there.
MUST READ for anyone that is tired of playing by the big guys rules but creative and energetic enough to write and pursue their own. It's doable...
One of the best marketing books I have read (listened). As a commercial real estate agent and business broker I would not hesitate in recommending this book to anyone of my (business owner) clients.
If you are starting or looking to improving your business sales with only one book you cant go too wrong with this one.
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