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Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide | [John Jantsch]

Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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Publisher's Summary

Learn to make your small business marketing as simple, effective, and affordable as duct tape.

In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.

In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:

  • First, learn the basics necessary to get customers to know, like, and trust you more.
  • Next, master the essential Duct Tape System components to get your customers to contact and refer you more.
  • Finally, really get on a roll by discovering what really works and tuning your business to doing more of it.

This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.

©2011 John Jantsch (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

4.0 (221 )
5 star
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Overall
4.0 (182 )
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4.0 (180 )
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Performance
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  •  
    Amazon Customer 07-02-12 Member Since 2013
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    2
    1
    FOLLOWERS
    FOLLOWING
    0
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    Overall
    Performance
    Story
    "Just a Fantastic Book for our "New Age""
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this to any Small business wanting to learn how to leverage the World of internet marketing to level the playing field for themselves against the BIG retail giants.


    What did you like best about this story?

    Its breadth of content.


    What does John Jantsch bring to the story that you wouldn’t experience if you just read the book?

    Listening is always a more powerful "Learning" experience , your memory claiming of the information is so much more definite and the audio process allows you to replay instantly what you need to clarify what you heard when reading creates the process of "Lazy Learning" were you tend to not reread a section that you should have because our minds are "Conditioned" to just keep reading rather then review.


    Was this a book you wanted to listen to all in one sitting?

    No


    2 of 4 people found this review helpful
  •  
    Cburke0000 Fort Myers, FL 05-22-12
    Cburke0000 Fort Myers, FL 05-22-12 Member Since 2009
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    129
    1
    FOLLOWERS
    FOLLOWING
    0
    7
    Overall
    Performance
    Story
    "Great Book"
    Would you recommend this audiobook to a friend? If so, why?

    I have Read (listen to) this book twice now and I have only have it in my library for a month.


    1 of 2 people found this review helpful
  •  
    Gerardo Austin, TX, United States 05-10-14
    Gerardo Austin, TX, United States 05-10-14 Member Since 2011

    Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

    HELPFUL VOTES
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    "Fantastic guide for Small Business owners"

    This is a great book for anyone who owns a small business. It should be required reading before you incorporate. It is very complete and yet very easy to digest and very practical. Full of value.

    0 of 1 people found this review helpful
  •  
    Tsz Hong Kong, Hong Kong 02-25-14
    Tsz Hong Kong, Hong Kong 02-25-14 Member Since 2015
    HELPFUL VOTES
    2
    ratings
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    25
    12
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    Story
    "Perfect Very Fit"
    If you could sum up Duct Tape Marketing (Revised and Updated) in three words, what would they be?

    Straight to the point.


    What did you like best about this story?

    All of it. its very informative and very very useful for entrepreneurs.


    Have you listened to any of John Jantsch’s other performances before? How does this one compare?

    None


    If you were to make a film of this book, what would the tag line be?

    None


    Any additional comments?

    No

    0 of 1 people found this review helpful
  •  
    Mark Queenstown, New Zealand 05-14-13
    Mark Queenstown, New Zealand 05-14-13 Member Since 2013
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Good Practical Information"
    If you could sum up Duct Tape Marketing (Revised and Updated) in three words, what would they be?

    Great Actionable Content


    What did you like best about this story?

    This is a great audio book full of actionable steps to a better performing business.

    I recommend this to all business owners who're preparing to sell their company and have the sensible fore thought to plan the process.

    No highbrow conceptual clap trap - Cheers John.

    Mark Orr.


    0 of 1 people found this review helpful
  •  
    Amazon Customer Gilford, NH, United States 02-22-13
    Amazon Customer Gilford, NH, United States 02-22-13 Member Since 2012
    ratings
    REVIEWS
    8
    1
    Overall
    Performance
    Story
    "Outstanding Marketing Book"

    I found John Jantsch's book to be an outstanding resource and one I will listen to more than once. The book is well organized and very thorough. It is interesting and insightful, and will make a vast difference for my marketing plans.

    0 of 1 people found this review helpful
  •  
    Michael Orlando, FL, United States 12-05-12
    Michael Orlando, FL, United States 12-05-12 Member Since 2012

    - Michael

    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Great Marketing Book"
    Would you consider the audio edition of Duct Tape Marketing (Revised and Updated) to be better than the print version?

    This is a great marketing book chock full of great ideas. You kind of need to purchase the print version as a reference so you can refer back to all of the great tips and ideas that are in the book.


    0 of 1 people found this review helpful
  •  
    Andrew Hong Kong, Hong Kong 10-02-12
    Andrew Hong Kong, Hong Kong 10-02-12 Member Since 2010

    Andrew Bruce

    HELPFUL VOTES
    4
    ratings
    REVIEWS
    4
    4
    FOLLOWERS
    FOLLOWING
    1
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    Overall
    Performance
    Story
    "Being marketed to (or at) while you learn"

    Marketers cannot stop marketing - or so it seems. As I listened to this I learned a lot about a subject I now have to apply as I retire from my profession to growing, processing and selling an agricultural product. (I think it is too vulgar to mention it is olives and olive oil - how am I doing Mr Jantsch?) Also as I listened I felt I was being marketed to (or at). Maybe it was unintentional. Probably not. This marketing at (or to) was the only reason the book didn't get all 5 stars. I learned so much and I enjoyed learning it.

    0 of 1 people found this review helpful
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  • Paul Simister
    Birmingham, United Kingdom
    6/15/12
    Overall
    "Excellent Book but Audible Sucks"

    Be careful about buying from Audible.
    I assumed that, as a company owned by Amazon I would have the same easy time as I do with music downloads.
    But these downloads from Audible come in a special format that means you can't transfer over to your mp3 player unless it is one of those that work. My Sony Walkman doesn't.

    Not good enough Amazon - you've built your reputation on high customer trust but experiences Audible could destroy it.

    0 of 14 people found this review helpful
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