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Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide | [John Jantsch]

Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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Publisher's Summary

Learn to make your small business marketing as simple, effective, and affordable as duct tape.

In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.

In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:

  • First, learn the basics necessary to get customers to know, like, and trust you more.
  • Next, master the essential Duct Tape System components to get your customers to contact and refer you more.
  • Finally, really get on a roll by discovering what really works and tuning your business to doing more of it.

This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.

©2011 John Jantsch (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

4.0 (201 )
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 (86)
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4.0 (163 )
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Performance
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  •  
    Steven 07-04-13
    Steven 07-04-13
    HELPFUL VOTES
    8
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    "How to be a Jack of All Trades Marketer"
    What did you like best about Duct Tape Marketing (Revised and Updated)? What did you like least?

    Can a marketing book with advice for small business be too comprehensive? As an owner of a digital marketing firm that serves small business, I've seen too many businesses armed with "just enough information" feel confident enough to participate in marketing areas they should avoid altogether, or find help executing. Google Adwords is a great example. How does a fool make a small fortune using Google Adwords? Start with a large fortune. While I was impressed with the completeness of Jantsch research, many of the marketing areas he made sound simple, simply aren't simple. The businesses that I see succeeding today aren't those who know a little bit about a lot of marketing techniques, or those who use "tactical trial and error" as their strategy. Success belongs to businesses who know where customers come from, and structure marketing around that insight. I give this three stars for being comprehensive and well-organized. To get my 5 stars, I'd want better insights and more focus on strategy. That's what small businesses require today, not a little knowledge about everything.


    7 of 8 people found this review helpful
  •  
    David MORA, MN, United States 05-09-14
    David MORA, MN, United States 05-09-14 Member Since 2014
    HELPFUL VOTES
    2
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    "Same Old Stuff, Just Rehashed"
    Would you try another book from John Jantsch and/or John Jantsch?

    I don't think I would.


    Would you ever listen to anything by John Jantsch again?

    I really don't think I want to.


    Would you be willing to try another one of John Jantsch’s performances?

    No, his voice was a bit annoying, especially the high pitched whistle.


    If you could play editor, what scene or scenes would you have cut from Duct Tape Marketing (Revised and Updated)?

    All the repetitive stuff in each chapter.


    Any additional comments?

    None

    2 of 2 people found this review helpful
  •  
    Howard Ramsey, NJ, United States 04-02-12
    Howard Ramsey, NJ, United States 04-02-12

    hfalkow

    HELPFUL VOTES
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    "Every Small Business Owner should listen"
    Is there anything you would change about this book?

    NO


    What was your reaction to the ending? (No spoilers please!)

    NO


    Did the narration match the pace of the story?

    Yes


    Did Duct Tape Marketing (Revised and Updated) inspire you to do anything?

    Had read the book, thought the update was right on target.


    Any additional comments?

    Download quality is tinny

    6 of 8 people found this review helpful
  •  
    Martin Saint-Jean-Sur-Richelieu, QC, Canada 12-12-11
    Martin Saint-Jean-Sur-Richelieu, QC, Canada 12-12-11 Member Since 2010
    HELPFUL VOTES
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    "Exactly what I was looking for and more"
    Would you consider the audio edition of Duct Tape Marketing (Revised and Updated) to be better than the print version?

    No I had a hard time taking notes about the resources mentioned in the book


    8 of 12 people found this review helpful
  •  
    Michael NY, NY, United States 10-16-13
    Michael NY, NY, United States 10-16-13 Member Since 2007
    HELPFUL VOTES
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    "Do not waste your money like me"
    This book wasn’t for you, but who do you think might enjoy it more?

    Someone who has never owned a business for themselves, and / or someone who has no marketing experience.


    Has Duct Tape Marketing (Revised and Updated) turned you off from other books in this genre?

    Im seeking great information, and deep insights, this book had neither. I will likely stay away from marketing help books.


    How did the narrator detract from the book?

    He needs to take narration lessons, and the staff who directed him needs to have their pay cut by 1/2.


    If you could play editor, what scene or scenes would you have cut from Duct Tape Marketing (Revised and Updated)?

    The who thing is not worth the paper / time. The author is our for only one thing, getting paid.


    Any additional comments?

    Gilden media, and you, (which I both like) need to show much better discretion on what to accept. Sorry people, this one you really shot yourself in the foot.

    6 of 10 people found this review helpful
  •  
    Manny Miami, FL, United States 12-20-11
    Manny Miami, FL, United States 12-20-11 Member Since 2009
    HELPFUL VOTES
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    "Amazing Amount of Practical Information! Great!"

    Very practical book with a couple of hundred marketing ideas! I love books like this that are real and no-nonsense.

    A must-listen audio book!

    6 of 10 people found this review helpful
  •  
    Blake KENT, WA, United States 06-09-12
    Blake KENT, WA, United States 06-09-12 Member Since 2012
    HELPFUL VOTES
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    "This book is a must for small Business!!! Thanks"

    This was a amazing book I learned more about marketing in this one book than I have in 15 years of running a very Successful Automotive shop. If You want a hand book of how to run your business marketing and grow you business than look no further John is A Rock star. If You follow his model for marketing and conduct your business in A ethical and upstanding manor and support your community their is no way you can fail!!!! Oh And use a marketing Calendar. I got this book in Audio form big bonus John has a very pleasant voice and is very fun and entertaining to listen to. I am on my 3rd listen to this book and learn something new every time. Thank You John.


    Blake W

    Kent Washington

    5 of 9 people found this review helpful
  •  
    tom kendall petaluma, ca United States 08-08-13
    tom kendall petaluma, ca United States 08-08-13 Member Since 2012
    HELPFUL VOTES
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    "Head Spinning Information"
    If you could sum up Duct Tape Marketing (Revised and Updated) in three words, what would they be?

    READ THIS BOOK!


    What other book might you compare Duct Tape Marketing (Revised and Updated) to and why?

    Small Is The New Big - Seth Godin


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me hyperventilate discovering all of the options out there. I had to listen twice just to be able to make notes on the plethora of sites and services that await out there.


    Any additional comments?

    MUST READ for anyone that is tired of playing by the big guys rules but creative and energetic enough to write and pursue their own. It's doable...

    1 of 2 people found this review helpful
  •  
    Con Sydney, Australia 08-13-12
    Con Sydney, Australia 08-13-12 Member Since 2011
    HELPFUL VOTES
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    "Simply a complete marketing book"

    One of the best marketing books I have read (listened). As a commercial real estate agent and business broker I would not hesitate in recommending this book to anyone of my (business owner) clients.
    If you are starting or looking to improving your business sales with only one book you cant go too wrong with this one.

    2 of 4 people found this review helpful
  •  
    Jim Sugar land, TX, United States 08-07-12
    Jim Sugar land, TX, United States 08-07-12
    HELPFUL VOTES
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    "An extraordinary book on marketing!"
    Would you recommend this audiobook to a friend? If so, why?

    Want to do a better job marketing your small business or your multi-national corporation? I promise there is something in this book for you. This is a solid treatise on how to intentionally grow you fan base and your bottom line!


    What did you like best about this story?

    Real world, down to earth and immediately applicable stuff! This book delivers the goods.


    Which character – as performed by John Jantsch – was your favorite?

    N/A


    Was this a book you wanted to listen to all in one sitting?

    Nope! This book needs to be digested and applied in bite sized pieces. It is that rich with content.


    Any additional comments?

    Buy it, use the ideas and the price you pay for the book is chump change!

    1 of 2 people found this review helpful
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