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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) | [Ann Handley, C. C. Chapman]

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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Publisher's Summary

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:

  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

©2010 Ann Handley, CC Chapman (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

3.6 (116 )
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Performance
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  •  
    Stephen Guyer 09-12-11 Member Since 2009
    HELPFUL VOTES
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    "Average at best, narration needs a lot of work."
    Would you say that listening to this book was time well-spent? Why or why not?

    I listen to most of my audio books while driving to and from work. I find that my attention to the audio is a great gauge for the interaction provided from the narrator. Unforunately, Ms. Handley is a dreadful narrator. I found myself tuning her out numerous times regardless of the value of what she was saying, which is unfortunate. Ms. Handley really needs some coaching to perfect her narration, otherwise the next book is going to suffer equally. I felt as if she was reading from a book in a 12th grade English class. Very few inflections, and when they were present, they were very obviously over the top as if the text on the page read (read with intent here.) Mr. Chapman was average in terms of holding my attention, but he did manage to bring some life to the recording. His speech was a bit more conversational, which helps to keep the listener interested and engaged.

    In terms of information, I have to say this was one of the more desireable aspects of the book. They covered a diverse number of topics and gave great detail as to how one might endeavor to put these plans into action. Unfrotunately, once again I need to focus on Ms. Handley, as her portion of the book had some rather inane concepts. For example, there was an entire section devoted to word substitutions. At the risk of sounding arrogant, who are YOU to tell me what words my audience will appreciate? Several buzz words that you suggested were just as aggregious, if not more offensive than the originals. It seems to me that this was wasted filler material that is highly subjective and serves no benefit but to prop up the authors as some sort of authorities on what will or will not fly. Let's be clear, this book is just another in a series of social marketing tools, and the fact that it exists only goes to show that you're trying. Let's not take ourselves too seriously and assume that we know for a fact what will and will not work. This is a dangerous precedent to set.

    All in all, it's not a bad book. There were some good nuggets of information, some filler and minor repetition. And by the way, I think I'm noticing a trend here. Much like websites work to get backlinks from other sites, it appears that books (or audio books) function much the same way, with authors often mentioning other authors in their readings....and those other authors just happen to have books for sale during the same period of time. Coincidence? I'll leave you to figure it out.


    What three words best describe Ann Handley, and CC Chapman’s voice?

    Amatuer


    8 of 9 people found this review helpful
  •  
    Andrew SAN DIEGO, CA, United States 01-03-12
    Andrew SAN DIEGO, CA, United States 01-03-12

    Love to learn. Learn to live. Live to love.

    HELPFUL VOTES
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    "Great listen, probably best as a reference book"
    Would you say that listening to this book was time well-spent? Why or why not?

    Yes and no. I enjoyed it but it was clear that I would have read it and been able to see a lot more


    3 of 3 people found this review helpful
  •  
    Markie48 Indianapolis, IN, US 10-21-11
    Markie48 Indianapolis, IN, US 10-21-11 Member Since 2009
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    "Definitely recommend for novices !"

    Ms Handley and CC have put together one of the better books on social media tips I have seen. I have listened to their book three times now. I have employed –along with our company- many of their “social media stew” recipe tips on facebook and website content suggestions successfully. One of the best compliments I could give them and this book is that I have used facebook successfully the first time in a business sense.
    We use a medical protocol that many persons found helpful by reading and exercising the applications direct from facebook that we would not have believed if we had not seen the results-in a week’s time! Their clear cut and direct suggestions are easy to understand and use. Even if you have struggled in the past with your product, service, or just ‘talking’ with your friends on facebook, LinkedIn or any of the other ways they mention in their ‘bible’ for social channels, you cannot help but improve with just 2 or 3 of their helpful hints.
    We will soon employ their advice and recommendations on our first “YouTube” video and anticipate nothing but success!

    3 of 3 people found this review helpful
  •  
    BLC 10-03-11
    BLC 10-03-11 Member Since 2005
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    "A complete waste of time"
    What would have made Content Rules better?

    For a book whose title extols the supreme value of content, this book, besides being worthless, is self-contradictory. It is full of cliches, contains no recommendations a content creator with two hours of experience hasn't already figured out, and is so condescending, listening to it makes an ice-cream induced brain freeze preferable. The authors chirp in an annoying sing-song tone reminiscent of a cheerleading rally and for supposed content experts, they mispronounce words from their own book (e.g., primer, obfuscate, Waltham, PA). Pure schlock.


    10 of 13 people found this review helpful
  •  
    Heather United States 01-29-12
    Heather United States 01-29-12 Member Since 2011
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    "Narration absolutely horrible"

    The content of this book is pretty good but the narration was woeful. They both spoke way too fast, almost unintelligibly at times. DO NOT BUY THE AUDIBLE VERSION unless you want to be thoroughly annoyed and disappointed.

    4 of 5 people found this review helpful
  •  
    Jishu Navi Mumbai, India 01-21-13
    Jishu Navi Mumbai, India 01-21-13 Member Since 2012
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    "Good"

    Although a lot of stuff was not new for me, it's because I've already done a lot of research on the subject. Still it helped me refresh what I already knew along with learning new stuff. I would recommend this book. If you are new to the world of blogging and content generation for whatever genre, this book is for you. If you are an experienced writer, I'm sure you'd still get new tips and your existing knowledge refreshed from this book.

    1 of 1 people found this review helpful
  •  
    Stacy Lee Ontario 07-11-13
    Stacy Lee Ontario 07-11-13

    Stacy Lee

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    "They just don't get to the point."

    I give it one star since it’s a book about content. I normally give more just because I acknowledge the efforts of writing a book…
    However, this book claims to be about how to create killer blogs etc.
    For the first 2 ½ hours, the authors repeat in many different synonyms and forms why you should write content, why content is king, etc.
    This for me was a complete waste of time since if I buy a book on how to create good content, I don’t need to be convinced about the benefits of good content. The authors acknowledge that and yet go on to talk on and on and on about why it is important to produce content.
    Eventually, when they do start giving some concrete substance, they go against what they preach – they say “get to the point” but they’re obviously unable to do that. Complete chapters could be summarized in one bullet point, and long minutes of listening brings no added value.
    I was surprised to see to the book was published in late 2011 – I thought they might be “overselling” the needs to have content as it was less obvious to people back in 2008.
    In short – not worth my time.

    0 of 0 people found this review helpful
  •  
    Samuel Astoria, NY, United States 03-21-13
    Samuel Astoria, NY, United States 03-21-13
    HELPFUL VOTES
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    "Get this one."
    What did you love best about Content Rules?

    The book is full of information and isn't written like a textbook. The information is put together well and everything makes sense. They also make a point to ensure the listener feels like a human being throughout, and not a student or a business.

    If you were to buy one book to help you learn how to produce quality content, or come up with ideas for content, this should be that book.


    How could the performance have been better?

    The performance was next to terrible. The male speaker spoke too fast and all too often it was obvious he was reading. He mubles a bit at points and drops letters off of words. He's a fast talked which has its pluses & minus's. The female speaker was painful to listen to, though she got better as the book went on. She doesn't have a voice for this.


    Was there a moment in the book that particularly moved you?

    It's more of a scientific book, but overall the whole thing was very informative and helpful.


    0 of 0 people found this review helpful
  •  
    David Denver, CO, United States 02-21-13
    David Denver, CO, United States 02-21-13 Member Since 2012
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    "Solid content, so-so delivery"

    Let's face it, after hearing some great performers on audible, it can be a letdown when an author (i.e., professional writer, amateur performer) chooses to read their own stuff no matter how well-intentioned. Here I think they do the material a bit of a disservice by opting to self-deliver --- it just doesn't have the power and clarity of a professional reader, and that means you're going to miss some good material by not being as fully engaged. That being said, it's well-researched an written - you should read it.

    0 of 0 people found this review helpful
  •  
    Franciscus Kansas City, MO, United States 10-13-12
    Franciscus Kansas City, MO, United States 10-13-12
    HELPFUL VOTES
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    "hard to listen to"
    Would you recommend this audiobook to a friend? If so, why?

    I've listened to over a dozen audiobooks now, but this one was the hardest to listen to.


    0 of 0 people found this review helpful
  • Showing: 1-10 of 14 results PREVIOUS12NEXT
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  • Clive
    MANCHESTER, United Kingdom
    4/13/13
    Overall
    "Interesting, though provoking but not for novices"

    This book talks about lots of different ideas for contact and is useful if you have something up and running by way of a blog or website. However, if you are looking for something that talks about how to get started, there are better titles out there. I would recommend this for someone who has mastered the basics and wants to think more deeply about writing content for their blogs and websites. Otherwise, start with something like 'Pimp my site' (UK) or 'Inbound Marketing' (US).

    2 of 2 people found this review helpful
  • Peter
    Essex, United Kingdom
    4/13/13
    Overall
    "Blogging bible!"

    Although I already had a decent high-level understanding of the areas this book covers I found it interesting from cover to cover. Every chapter is useful and interesting, it never gets dry and I never found myself flicking ahead to see how much longer the chapters went on. A must read!

    2 of 3 people found this review helpful
  • Erin M. Richardson
    UK
    12/29/13
    Overall
    Performance
    Story
    "Why Couldn't They Use a Professional Narrator?"
    Would you try another book written by Ann Handley and C. C. Chapman or narrated by Ann Handley and C. C. Chapman ?

    Written, but not Audio


    What didn’t you like about Ann Handley and C. C. Chapman ’s performance?

    It's impossible to listen to this, the Narrator aka Author's pushy, forceful voice makes me switch off.


    Any additional comments?

    I really, really want to learn the information in this book. I'm a professional artist, and I listen to audio books while painting. I've listened to a LOT of books. Due to the rubbish narration, they have lost me 20 seconds into the introduction/overview. (the idiots even narrate the Dedication :-/ )Please re-release this with a professional narrator.

    0 of 0 people found this review helpful
  • Bernie
    lford, United Kingdom
    5/15/13
    Overall
    Performance
    Story
    "New world order with old world sense"

    If you are sick of reading jedi, ninjas "get rich quick" lame social media books this one will save you!
    **Warning**
    (You might have to do a bit of work)
    Ann and C.C. lay out clear and simple ideas in of both designing and re-purposing content deliver clear and consistent messages for you organisation across many platforms. The roots of this book are very firmly in "writing and journalism" rather than "social media guru" which makes it a winner ;-)

    0 of 0 people found this review helpful
  • Tino
    Pulborough, United Kingdom
    10/6/12
    Overall
    "Really good"

    This is a really good book even if you are not a writer. I found this book interesting, captivating and somewhat interactive.

    The readers are enthusiastic and engaging, really good if you are new to to writing content.

    0 of 0 people found this review helpful
  • Showing: 1-5 of 5 results

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